Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

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eMetrics Marketing Optimization Summit
WAA Base Camp Workshops

Wednesday 19th May 9am to 5pm

Applying Web Analytics 102

This workshop takes attendees deeper into applying web analytics processes and provides insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance &profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing

Instructor: Vicky Brock, Director WAA and Highland Business Research

Expo Hall Hours
Tuesday 27 November
9:30am to 5:30pm


Wednesday 28 November
9:00am to 5:30pm

Co-Located with eMetrics: Conversion Conference London Predictive Analytics World London

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Sponsor this Summit