Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit
London UK, 30 Nov - 1 Dec, 2011

Agenda at a Glance

Wednesday, November 30 | Thursday, December 1

Wednesday, November 30 - Day One

8.30
9.30
Registration
9.30
10.15
Keynote:
The Human Side of Marketing Analytics
Jim Sterne, Founder, eMetrics Marketing Optimization Summit
10.15
10.45
Diamond Sponsor Session:
Sponsored by Accenture
Delivering Relevant Multi-Channel Experiences to Drive Business Results.
The Marketing Optimization Story at American Express

Paula Despins, Vice President, Digital Analytics, American Express
Deno Fischer, Senior Executive, Accenture Interactive
10.45
11.15
Optimising Anonymous Users
Tom Betts, Head of Web Analytics, Financial Times
11.15
11.45
Coffee Break
11.45
12.30
Behaviour, Voice and Value: Leveraging Consumer Engagement Models
Ross Jenkins, Vice President of Analytics, RAPP New York
12.30
5.30
Exhibit Hall Open
12.30
12.35
Gold Sponsor Session:
Celebrus Technologies
Because customers are individuals
Katharine Hulls, Celebrus Technologies Ltd
12.35
1.45
Lunch
1.45
2.30
Keynote:
Confessions of a Conversion Rate Optimiser
Bryan Eisenberg, Professional Speaker, Best Selling Author, Consultant

Room change: This session takes place in the Auditorium

2.30
3.15
A Customer Experience Measurement Framework Mark Twain Would Love
Neil Mason, Consultancy Director, Foviance
3.15
4.00
Coffee Break
4.00
4.45
Uncovering the True Value of Your Web Real Estate
Marcus Missen, Head of Fundraising Strategy, NSPCC
Heath Podvesker, SVP, Managing Director, MarketShare
4.45
5.30
Applying Web Analytics to Business Optimisation
Annette Leeke, Web Analytics Manager, LV=
5.30 Drinks & DDBW Awards

Thursday, December 1 - Day Two

8.00
9.00
Registration
9.00
5.30
Exhibit Hall Open
9.00
9.45
Meaning Based Marketing - Testing You Wish You Could Do Too
Craig Sullivan, Group eBusiness Customer Experience Manager, Belron
9.45
10.30
Measuring Your Organisation's Web Analytics Maturity
Stephane Hamel, Director, Strategic Services, Cardinal Path
10.30
11.00
Coffee Break
11.00
11.45
Worst Case Scenario
Steen Rasmussen, Senior Parter, IIH Nordic
Ivan Bager, Web Analytics Manager, Nordea
11.45
12.30
How to Use Data to Drive Social Media Acceptance within your Organisation and Win Budget
Anna O'Brien, Director of Social Media, Greenlight
12.30
1.30
Lunch
1.30
2.15
CRO Case Study: How and why Domino's Pizza adopted CRO techniques
Paul Francis, Head of Commercial Systems, Domino's Pizza Group

Room change: This session takes place in the Auditorium

2.15
2.20
Session Break
2.20
3.20
Driving Profitability in a Multichannel Ecosystem
James Perkins, New Data & Technology Project Manager, Shop Direct Group
3.20
3.45
Coffee Break
3.45
4.45
Privacy, Cookies and the Future of Web Business
Vicky Brock, Highland Business Research
Dr. Simon Miller, Head of Telecoms Regulation and E-Privacy, Department for Culture, Media and Sport
Dave Evans, Group Manager, ICO - Information Commissioner's Office
Brian Clifton, Author & CEO, Advanced Web Metrics
4.45
5.30
Getting Practical, Tactical and a Bit Strategic
Dave Chaffey, Director Marketing, Smart Insights
Matthew Tod, CEO, Logan Tod
Steve Jackson, Chief Analytics Officer, Kwantic
5.30 End of Summit