eMetrics Marketing Optimization Summit
London UK, 27 - 28 Nov, 2012
Author of "The Tiger that Isn’t" & Creator of the BBC Radio 4 series "More or Less"
Head of Digital Channels Customer Experience
Everything Everywhere Ltd
Founder & CEO
Author & CEO
Advanced Web Metrics
Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ). Brian is the Founder of Advanced Web Metrics and Senior Strategist at Search Integration AB – a Swedish company helping clients integrate search and web metrics into their overall business and marketing optimisation.
Business and Industry, Information Commissioner’s Office
He is now Group Manager of the Business and Industry Group with responsibility for policy and liaison in areas such as telecommunications and the internet, marketing, anti-fraud initiatives and technology. Since 2009 he has been closely involved with the UK implementation of the ePrivacy Directive with a particular focus on Article 5(3), the so-called cookies rule. He led the ICO’s work on developing a policy approach in this challenging area, drafted the ICO’s formal guidance and regularly advises on website compliance
The Information Commissioner’s Office is an accredited provider of the Information Systems Examination Board (ISEB) course in data protection. Dave is Course Director with responsibility for accreditation, course management and administration.
Prior to working at the ICO, Dave worked in the public sector, helping hard-to-help groups such as ex-offenders find sustainable employment. He has also worked in Higher Education as a lecturer in American Literature.
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.
General Manager: Web Analytics
TUI UK Ltd.
Digital Transformation Lead
In the world of marketing analytics, Neil has always been at the forefront of his field. Over the past 25 years Neil has accumulated a wealth of experience and expertise working across a variety of marketing analysis and research disciplines. For the last 12 years Neil has worked predominantly in digital channels both as a marketer and as a consultant combining a strong blend of commercial and technical understanding in the application of consumer insight to help major brands improve performance . During this time he also served as a Director of the Web Analytics Association for two years.
Neil's expertise ranges from advanced analytical techniques such as segmentation, predictive analytics and modelling through to quantitative and qualitative customer research.
Head of Digital, Global Clients
konversionsKRAFT (Web Arts)
André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.
Founding President Emeritus
Gillian Muessig is the founding president of SEOmoz, providers of the world's most popular Search Marketing campaign management applications. SEOmoz.org serves a community of 1/2 million search marketers around the world with tools, education, events, and community.
Known as SEOmom throughout the industry, Gillian is a thought leader with her finger on the pulse of the future of the industry. She has provided keynotes and sessions for conferences in North and South America, Asia, Australia, Europe, and here in Scandinavia.
Gillian's radio program, CEO Coach, has a global listenership of several thousand entrepreneurs and marketers and airs Mondays at 10AM PST on WebmasterRadio.fm, covering entrepreneurial issues from funding and finance to staffing, marketing, pricing models, and brand development. She serves on the Board of Advisors for technology companies in four continents.
Founder & Lead Consultant, L3 Analytics, Program Chair eMetrics Summit
Peter has been working in Digital Analytics for nine years and is recognised as one of the leading European experts in the field. He is the founder of L3 Analytics, a Digital Analytics consultancy based in London. He and his team work with clients of all sizes and sectors to use data to understand and improve their business performance. In spare time, he founded MeasureCamp and co-founded MeasureBowling.
Director Analytics & Search Optimization
Fairmont Raffles Hotels International
Director of Analytics
Barclaycard Digital Marketplace
Barclaycard powers 30% of UK credit card transactions, let alone the billions of Barclays bank transactions they process each year, so they get to know a lot about consumer spending habits. By allowing merchants to offer cut-price stock to targeted segments, they’re able to provide a win-win marketplace. Prior to Barclaycard, Richard has spent 14 years in client side and consulting roles bouncing between digital analytics and analytical CRM in data rich industries spanning online gambling, telco and financial services.
SAP Store & Commercial Infrastructure Solution Management
Nadim Razvi joined SAP 15 years ago. He is part of SAP's Commercial Infrastructure team, leading the SAP Store Analytics project. Nadim started his career in the supply chain management area before joining the small and midsize market group of SAP. Amongst other responsibilities he was the key driver of the overall business KPI framework of SAP's SME and supply chain solutions. As part of his innovative research work Nadim filed several patents, including SAP Store web analytics.
Nadim holds a master's degree in business administration and computer science.
Head of Data and Analytics
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org
Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.
Stubble & Glasses
As former head of Business Intelligence for lastminute.com’s EMEA division, he oversaw one of the longest-running large-scale Omniture accounts in the UK. He has worked in a number of roles in the e-commerce sector, ranging from BI to product management. Daniel’s experience led him to realise the importance of having people who not only understand data, but also ‘get it’ from a business perspective – that’s what Stubble & Glasses does.
Business Development Director
Tuesday 27 November
9:30am to 5:30pm
Wednesday 28 November
9:00am to 5:30pm