eMetrics Marketing Optimization Summit

Melbourne

The Art and Science of Digital Marketing Management

Educational Sessions  •  Workshops  •  Networking  •  Case Studies  •  Exhibit Hall

What is Marketing Optimization?

Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

Keynote Speakers

Jim Sterne, Target Marketing Founder and Chair of eMetrics and the Web Analytics Association, CEO Target Marketing The Human Side of Marketing Analytics

What will I learn at eMetrics?

eMetrics is the premiere global conference focused on improving the results of your digital marketing investment. You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and overall customer experience. You will learn from colleagues, associates and friends from sharing successes, challenges and proven techniques.

2011 is your year to:

• Optimize marketing value
• Optimize awareness & acquisition
• Optimize persuasion
• Optimize retention & loyalty
• Optimize your value to your company

Lifetime