New York 2016 Presentations Day 2

Day 2 – Wednesday, Oct 26, 2016

Please note – Not all presentations are available for download.

9:05am – 10:00am
11:15am – 12:00pm
Cornerstones Track
Moving Up the Leadership Ladder with Analytics

Laura Patterson, President, VisionEdge Marketing
*Presentation not available for download. Please contact Laura Directly for the presentation
Applied Science Track
Getting Closer To Content With Advanced Analytics

Damion Brown, Principal Consultant, Data Runs Deep
12:15pm – 1:05pm

Lunch & Learn
How to Leverage Your 1st-Party Data to Maximize Media ROI

Greg Sobiech, Founder & Managing Partner, Delve
Delve

12:15pm – 1:15pm
1:15pm – 2:00pm
Keynote
Mining Media Data for Dollars

Susan Parker, Vice President, Digital Revenue and Analytics, Hearst Newspapers
2:00pm – 2:15pm

Sponsor Elevator Pitch – Room: 1A06-1A08
UCITMMUBCDraper

3:30pm – 4:15pm
Cornerstones Track
Building Your Analytics Dream Team

Caleb Whitmore, Founder, Chairman & Principal Consultant, Analytics Pros
Applied Science Track
Triple Threat: Tech, Data, & Content combine to transform The Economist – from Rag to Riches

Steve Lok, Head of Marketing Technology & Operations, The Economist
4:15pm – 5:00pm
Cornerstones Track
10 Top Search Tracking Tips

David Sprinkle, Chief Analytics Officer, Acronym
Applied Science Track
Most. Advanced. GTM Deployment. Ever.

Phil Pearce, Digital Analytics, SEO & PPC Consultant
5:00pm – 5:30pm
Keynote
Tableau’s Marketing Analytics Process, Metrics, and Tools

Wade Tibke, VP, Marketing Operations, Tableau Software
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