Speakers

Dean Abbott is cofounder and chief data scientist at SmarterHQ, a Wunderkind Company. Mr. Abbott is an internationally recognized expert and innovator in data science and predictive analytics, with more than three decades of experience solving problems in customer analytics, fraud detection, risk modeling, text mining, survey analysis, and many more. He is frequently included in lists of top pioneering and influential data scientists.

Mr. Abbott is the author of Applied Predictive Analytics (Wiley, 2014, 2nd edition forthcoming) and coauthor of The IBM SPSS Modeler Cookbook (Packt Publishing, 2013). He is a popular keynote speaker and workshop instructor at conferences worldwide and serves on advisory boards for the UC/Irvine Predictive Analytics and UCSD Data Science Certificate programs.

He holds a Bachelor's Degree in Computational Mathematics from Rensselaer Polytechnic Institute and a Master of Applied Mathematics from the University of Virginia.

Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the  leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.

Chris Baird is an accomplished professional with nearly 15 years of experience in digital and demand marketing. Through his experience he has gained in depth knowledge about web and mobile analytics.

He is currently serving as Vice President of Marketing at a VC backed SaaS company that offers an enterprise Data Governance solution to some of the world's largest brands. Customers include AmericanExpress, Adidas, Marriott and NBC.

Vladimir Barash is Director Graphika Labs. He has received his Ph.D. from Cornell University, where he studied Information Science and wrote his thesis on the flow of rumors and virally marketed products through social networks. At Graphika, Vladimir's research focuses on deep learning applications of network analysis, detection and deterrence of disinformation operations on networks, and causal mechanisms of large-scale social behavior.

In addition to his research duties, Vladimir has a decade's experience working with big data, from scientific computing (Matlab, scipy) to parallel processing technologies (Hadoop / Hive) to data storage and pipelining (Redis, mongodb, MYSQL) at the terabyte scale. At Graphika, Vladimir has co-designed and implemented systems that process tens of millions every six hours to deliver timely information on influencers and conversation leaders in online communities tailored to client interests. Vladimir is proficient in over a dozen programming languages and frameworks and has designed production-ready systems for every stage of big data analysis, from collection to client-facing presentation via web, spreadsheet or graphic visualization.

Vladimir has been active in the Social Media Research Foundation (SMRF) and the NodeXL project, helping build a network analysis package that brings relational data analysis at scale to the fingertips of any interested user, without requiring specialized knowledge or technical training beyond familiarity with Microsoft Excel. NodeXL has enabled users in academia, industry and the general public to analyze tens of thousands of social networks, from networks of politicians voting on bills to networks of motorcycle enthusiasts working together. As part of his work with SMRF and the NodeXL team, Vladimir has contributed a chapter on Twitter analysis to Analyzing Social Media Networks with NodeXL: Insights from a Connected World.

Vladimir's work has received awards at the International Conference for Weblogs in Social Media and Bits on Our Minds. He has presented his research at academic and industrial campuses all over North America and Europe, including: Xerox/PARC, Microsoft, Colgate University, Northeastern University, UMCP and Oxford University (Oxford Internet Institute). He currently resides in Somerville, MA.

Damion Brown heads up Data Runs Deep, a web analytics consultancy based in Melbourne, Australia that works with Google Marketing Platform and Google Cloud Platform to solve tricky problems. A British Expat and recovering trance DJ, Damion moved to Melbourne in 2006 and sat on a hillside waiting for the analytics industry to mature into something he felt he could have fun with. He's particularly excited about the intersection of cloud computing and marketing, and in his talk he'll be sharing actionable, practical and fun ways to level-up digital marketing using otherworldly technology that’s tantalisingly within reach.  

Shari Cleary joined Google in October’20 as the new Head of 3rd Party and Cloud-Based Measurement.  In this role,  she partners with third-party measurement companies and builds proprietary solutions that assess brand impact of advertising on Google platforms.  In addition, she leads the measurement efforts for the product development and commercialization of Google’s Ads Data Hub (ADH).    
Shari joined Google from BuzzFeed where she was the SVP of Research, Insights, and Brand Planning.  In that role, she oversaw all advertising analytics and measurement for the company and helped brands create meaningful campaigns by engaging targeted audiences and driving real world action. She also spearheaded BuzzFeed’s data driven thought leadership research to identify industry and audience trends that pioneer the way marketers address business objectives. Prior to BuzzFeed, Shari served as SVP of Strategic Insights & Research for Comedy Central where she oversaw analytics and consumer insights across all platforms including digital and linear.  She also held senior research roles at Adobe Omniture, CBS, Comscore, and launched her career at ACNielsen.  Shari previously served as an Executive Board Member for the Digital Analytics Association, co-founded the Media Special Interest Group, and has spoken at numerous industry conferences worldwide.

Greg is an expert in enterprise analytics and mobile measurement with over twenty years in the industry. His experience comprises Digital Analytics Strategy and Measurement Enablement Services, with a focus on helping clients determine Key Performance Indicators, Digital Measurement Systems Architecture, Data Visualization Solutions, and Data Democratization Strategies. Greg has worked for clients across a range of industries including financial services, media and entertainment, hospitality, telecommunications, technology and retail. Greg has held roles that allowed him draw on his analytical expertise. Such roles included: leading the Digital Analytics practice for SapientNitro, Vice President at Semphonic, Head of Analysis for Nokia's Services Intelligence & Analytics organization, Vice President of Strategy & Analysis for Digitas, Cardinal Path and more.

Eric has over 20 years’ experience in IT and strategic business development for companies such as Oracle, Apple and Allaire-Macromedia. In 2008, Eric founded Hub’Sales, a consulting firm specializing in digital analytics which quickly became the European leader in its field.

In 2010, he created the model for automated real-time digital analytics quality assurance and launched the R&D program to build the Hub’Scan EX platform. Eric has led the vision and the strategic development of Hub’Scan which was awarded Digital Analytics Technology of the Year in 2015. Hub’Scan is used by thousands of websites around the world to ensure their quality of data, improve performance and optimize business results.

Margaret manages a team of talented web analysts located in the US and Europe. Her team provides consulting, reporting and analysis of web activity to internal clients, mostly marketing teams, in all of IBM's major business units, including hardware, software and services. Margaret joined IBM in 1998 as the manager of the Netfinity / System X web site. She helped launch eCommerce at IBM, and spent several years in the Personal Computing division before joining ibm.com. Margaret had a previous career in international and cross-cultural consulting. She is a graduate of Wellesley College with an MBA from the University of Texas at Dallas.

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.

John Lovett is an analytics thought leader who has dedicated nearly two decades to researching, writing, and consulting on data and analytics. He is widely recognized for his data strategy work that has helped large enterprises, mid-sized companies, and nonprofits gain value from digital data. John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data. John is a Certified Web Analyst and author of Social Media Metrics Secrets. Currently, John is the Senior Director of Data Strategy at Search Discovery, Inc.

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Bio is forthcoming.

Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”.  Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.  Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 11 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all three main search engines (Google, Yahoo and MSN).

Judah Phillips is an award-winning entrepreneur, management consultant, and business author. He co-founded the automation-focused predictive analytics and machine learning (PAML) SaaS-vendor Squark and the data science and analytics consultancy SmartCurrent. A Harvard Innovation Lab VIP, Judah has written three books on analytics, data science, and data strategy. An adjunct professor at Boston University and a lecturer at Babson College, he is also on the board of the NIST-funded "Data Science for All" project at San Jose State University and is a founding member of the University of Massachusetts Advisory Council for the Humanities and Fine Arts.

Greg founded Delve over 7 years ago to help clients make sense of their data to execute efficient media buying. With nearly two decades of experience in digital marketing Greg understands how to deliver high ROI for his clients through programmatic media buying with a unique analytics approach. Prior to founding Delve Greg has also held senior marketing positions at Digitas, Bath & Body Works, Community Connect and ooVoo. He holds a B.A. in Economics from Clark University.

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.--