Co-Founder and Chief Data Scientist
Dean Abbott is Co-Founder and Chief Data Scientist of SmarterHQ, and President of Abbott Analytics, Inc. in San Diego, California. Mr. Abbott is an internationally recognized data mining and predictive analytics expert with over two decades of experience applying advanced data mining algorithms, data preparation techniques, and data visualization methods to real-world problems, including fraud detection, risk modeling, text mining, personality assessment, response modeling, survey analysis, planned giving, and predictive toxicology.
Mr. Abbott is the author of Applied Predictive Analytics (Wiley, 2014) and co-author of IBM SPSS Modeler Cookbook (Packt Publishing, 2013). He is a highly-regarded and popular speaker at Predictive Analytics and Data Mining conferences and meetups, and is on the Advisory Boards for the UC/Irvine Predictive Analytics Certificate as well as the UCSD Data Mining Certificate programs.
He has a B.S. in Mathematics of Computation from Rensselaer (1985) and a Master of Applied Mathematics from the University of Virginia (1987).
Considered one of the leading digital measurement experts in the world, Gary Angel sold his 16-year-old consultancy to ET where he headed up their Digital Analytics Practice. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary has published more than twenty whitepapers on advanced digital analytics practice and is a sought after speaker at industry events. Today, Gary is CEO at start-up Digital Mortar, applying online analytics to in-store behavior.
Vice President of Marketing
Chris Baird is an accomplished professional with nearly 15 years of experience in digital and demand marketing. Through his experience he has gained in depth knowledge about web and mobile analytics.
He is currently serving as Vice President of Marketing at a VC backed SaaS company that offers an enterprise Data Governance solution to some of the world's largest brands. Customers include AmericanExpress, Adidas, Marriott and NBC.
Vladimir Barash is a Senior Researcher and Engineer at Graphika. He has received his Ph.D. from Cornell University, where he studied Information Science and wrote his thesis on the flow of rumors and virally marketed products through social networks. At Graphika, Vladimir's research focuses mainly on the intersection of social media and large-scale social phenomena, ranging from online political activism in Russia to the cross-cultural patterns of emoticon use in Twitter to leveraging social media for the prediction of emergency events.
In addition to his research duties, Vladimir has a decade's experience working with big data, from scientific computing (Matlab, scipy) to parallel processing technologies (Hadoop / Hive) to data storage and pipelining (Redis, mongodb, MYSQL) at the terabyte scale. At Graphika, Vladimir has co-designed and implemented systems that process tens of millions every six hours to deliver timely information on influencers and conversation leaders in online communities tailored to client interests. Vladimir is proficient in over a dozen programming languages and frameworks and has designed production-ready systems for every stage of big data analysis, from collection to client-facing presentation via web, spreadsheet or graphic visualization.
Vladimir has been active in the Social Media Research Foundation (SMRF) and the NodeXL project, helping build a network analysis package that brings relational data analysis at scale to the fingertips of any interested user, without requiring specialized knowledge or technical training beyond familiarity with Microsoft Excel. NodeXL has enabled users in academia, industry and the general public to analyze tens of thousands of social networks, from networks of politicians voting on bills to networks of motorcycle enthusiasts working together. As part of his work with SMRF and the NodeXL team, Vladimir has contributed a chapter on Twitter analysis to Analyzing Social Media Networks with NodeXL: Insights from a Connected World.
Vladimir's work has received awards at the International Conference for Weblogs in Social Media and Bits on Our Minds. He has presented his research at academic and industrial campuses all over North America and Europe, including: Xerox/PARC, Microsoft, Colgate University, Northeastern University, UMCP and Oxford University (Oxford Internet Institute). He currently resides in Somerville, MA.
Data Runs Deep
Damion Brown heads up Data Runs Deep, a digital analytics consultancy based in Melbourne, Australia. He's worked in analytics since 2004, and has worked with organisations in industries from fashion to finance, as well as government departments across the board. When he's not working, he can be found walking his dog, riding his bicycle, or having a good natter. Avinash Kaushik once referred to him as "that guy".
Senior Vice President of Strategic Insights & Research
Shari Cleary has more than 17 years of experience in media analytics and is currently the senior vice president of strategic insights and research for Comedy Central. As a key member of the senior leadership team, she is responsible for cross-platform analytics and providing key consumer insights to guide strategy for multi-platform development, programming, and marketing. She recently served 2 terms on the Board of Directors for the Digital Analytics Association (DAA), co-founded the DAA Media Special Interest Group, and has spoken at numerous industry conferences worldwide. She graduated from Binghamton University's School of Management in 1997.
Director, Marketing Strategy and Analysis
An expert in mobile measurement and enterprise analytics with over twenty years in the industry, Greg leads the Digital Analytics practice for SapientNitro across the Boston, New York, and Washington DC offices. Prior to joining SapientNitro he led Semphonic's New York office responsible for their mobile strategy and measurement practice prior to being acquired by Ernst & Young. Prior to Semphonic, Greg was Head of Analysis for Nokia's Services Intelligence & Analytics organization responsible for the analysis of all consumer data within the organization's Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.
CEO and Founder
Eric has over 20 years’ experience in IT and strategic business development for companies such as Oracle, Apple and Allaire-Macromedia. In 2008, Eric founded Hub’Sales, a consulting firm specializing in digital analytics which quickly became the European leader in its field.
In 2010, he created the model for automated real-time digital analytics quality assurance and launched the R&D program to build the Hub’Scan EX platform. Eric has led the vision and the strategic development of Hub’Scan which was awarded Digital Analytics Technology of the Year in 2015. Hub’Scan is used by thousands of websites around the world to ensure their quality of data, improve performance and optimize business results.
Partner, Marketing and Sales Practice
McKinsey & Company
David is a global co-leader of our Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, David has led work that is both strategic and highly tactical.
Together with the new McKinsey Digital Labs team of designers, developers, and digital analysts, his teams have helped marketers raise their digital traffic volumes, conversion rates, and customer lifetime value. In Financial Services, David has worked across many lines of business, including credit cards, retail banking, institutional banking, and retirement products.
One of the early leaders of Digitas, a market-leading digital agency, David built the Strategy and Analytics team, working alongside the agency’s creative and technology teams on implementation of large scale digital advertising and web ecommerce programs. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and was a leader in developing their E-Commerce practice.
A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He also sits on the advisory boards of a couple of small agencies and start-ups in the social and video markets.
Manager, Digital Analytics Group
Margaret manages a team of talented web analysts located in the US and Europe. Her team provides consulting, reporting and analysis of web activity to internal clients, mostly marketing teams, in all of IBM's major business units, including hardware, software and services. Margaret joined IBM in 1998 as the manager of the Netfinity / System X web site. She helped launch eCommerce at IBM, and spent several years in the Personal Computing division before joining ibm.com. Margaret had a previous career in international and cross-cultural consulting. She is a graduate of Wellesley College with an MBA from the University of Texas at Dallas.
Founder and President
Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.
Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.
Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.
Page Zero Media
Andrew is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients’ paid search campaigns; full service organic search “Findability” from SEO audit through social & content strategy; and other forms of effective audience targeting. Clients include fast-growth companies (eg. Well.ca) and recognized brands alike. He is author of Winning Results with Google AdWords (McGraw-Hill); and a co-founder and longtime board member of HomeStars, a consumer review site in the home improvement space. His own recent home project includes a mid-century modern “conversation pit” and cylindrical skylight. His current goals include improving Page Zero’s ‘inbound strategy’ and authoring new tools.
Senior Direct Marketing Executive
Greg Harper is a Senior Direct Marketing Executive with over twenty years experience in improving performance and value. His positions have been with major direct marketers selling to both consumers and business. Mr. Harper is accomplished at data analytics and customer segmentation, along with contact planning and the measurement of marketing ROI. He has also performed primary customer research to identify and leverage brand attributes resulting in improved retention rates and lifetime value.
Global Lead, Digital Marketing Operations
McKinsey & Company
Jason leads McKinsey & Company in the area of digital marketing operations, working closely with global chief marketing officers (CMOs) and other executives to transform marketing organizations in response to rapidly changing consumer behavior, the proliferation of multichannel touchpoints, and the opportunities created by digital innovations.
Jason’s skills in digital marketing have been honed over the past twenty years at the epicenter of the industry’s explosive growth. As CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations, he worked closely with marketing leaders to transform their digital marketing organizations and partnership ecosystems.
VP of Media & Analytics
Andrew Latzman is the Vice President of Media & Analytics at Primacy, a digital advertising agency. With over twenty years experience across digital and traditional research, analytics and advertising, Andrew understands how to find the important pieces of information in a data-rich environment.
Founder and Managing Director
June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst
, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program
in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.
Head of Marketing Technology & Operations
Steve Lok is Head of Marketing Tech & Ops at The Economist and often refers to himself as a marketing and tech ninja plumber. Steve has received numerous accolades for his enablement of smart use of data in marketing acquisition and in helping his team execute on their visions of the future. Steve started his career as a web developer in the 90s with his own healthcare IT startup and then led agile project programs before accepting his current role as martech operations lead for The Economist's global circulation team. Applying those learned principles into marketing led The Economist team into taking home a Cannes Lions and DMA Grand Prix award for smartest data and technology use in The Economist's recent Brand Response strategy and to the highest single-year increase in circulation revenue in a decade.
Steve is a frequent speaker and teacher on the subject of Agile project management. His often speaks about how the confluence of tech, data, agile, and marketing is now real - and provable.
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).
The Drilling Down Project
Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.
Vice President, Digital Revenue and Analytics
Laura is a proven marketing practitioner, respected consultant and dynamic speaker. Her expertise is helping marketing organization’s transform into high performing centers of excellence. A marketing operations champion and pioneer on the science side of marketing, she is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. Laura has authored three books: Measure What Matters: Reconnecting Marketing to Business Goals and Marketing Metrics in Action. and Gone Fishin': A Guide to Hooking, Keeping, & Growing Profitable Customers. Her marketing leadership roles at Motorola, State Farm, DME Systems, Shushenoff Consulting, and ETI include: Marketing Operations Manager, Customer Loyalty & Experience Architect, Product Marketing Manager, and Customer Relationship Director.
Digital Analytics, SEO & PPC Consultant
Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 11 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all three main search engines (Google, Yahoo and MSN).
Judah Phillips helps people create value with analytics and data science. He is an award-winning consultant who consults on these topics with the world's leading brands and their executives. Phillips takes a “top down” approach to value creation by working with executive leaders who want to improve their business and financial performance through the applied analysis of data, the management of analytical and technical resources, and the alignment and optimization of analytics strategy against shortterm roadmaps and longterm strategic visions. He strongly believes that cuttingedge technology is critical and necessary but often becomes technical overhead unless strategy is aligned with excellence in organizational development, operational management, and delivery execution that is solidly tied to impacting material financial goals. Judah has worked with Internet companies, Media and Marketing companies, Consumer Product companies, Financial Services firms, Pharmaceutical companies, and many different agencies, including highgrowth, early stage startups and the Fortune 10.
Judah is an advisor on the board of technology centric companies who have under his advisement raised more than $85M with combined valuations of more than $500M across multiple rounds of funding, including global leaders in digital analytics, mobile analytics, online marketplaces, mobile apps, and ad technology.
Phillips is the sole author of three books on analytics, including Ecommerce Analytics, Building a Digital Analytics Organization, and Digital Analytics Primer. He has also authored chapters and/or edited the books: Measuring the Digital World, Advanced Business Analytics, Sales and Marketing Analytics, Digital is Changing Everything, The Complete Guide to B2B Marketing, and Multichannel Marketing Metrics.
Judah holds a Master of Science in Finance and a Master of Business Administration from Northeastern University and a B.A. from University of Massachusetts Amherst. He is an adjunct lecturer at Babson College.
John is an academically-trained foresight professional, and CEO of Foresight University, a strategic foresight training community. He is also author of The Foresight Guide (2016), a free online resource on the field of professional foresight, and an overview of 21st century futures, at ForesightGuide.com. He's presently writing a Medium series on Smart Agents. His passions are helping individuals, teams, and companies to better understand and navigate probable, possible, and preferable futures, in a world of accelerating technological change. His speaker site is JohnMSmart.com
Founder & Managing Partner
Greg founded Delve over 7 years ago to help clients make sense of their data to execute efficient media buying. With nearly two decades of experience in digital marketing Greg understands how to deliver high ROI for his clients through programmatic media buying with a unique analytics approach. Prior to founding Delve Greg has also held senior marketing positions at Digitas, Bath & Body Works, Community Connect and ooVoo. He holds a B.A. in Economics from Clark University.
Chief Analytics Officer
An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global "big picture" insights and detailed performance metrics. David leads Acronym's Analytics Practice as well as its Adobe Preferred Partnership, wherein Adobe subcontracts work to David's team.
David also has extensive experience working with major analytics, bid management and reporting platforms, and is noted for his expertise in integrating such solutions into companies' larger marketing and business infrastructures. David is a Certified Omniture Professional and a veteran industry speaker. His Client portfolio includes such leading brands as Four Seasons Hotels and Resorts, SAP, The Tribune Company, HP, Scholastic and Humana, among others.
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org
VP, Marketing Operations
With over 15 years experience, Wade Tibke has a deep knowledge of marketing systems and analytics. At Tableau, he drives marketing operations, lead management, and demand generation programs. By harnessing the power of technology, he drives highly personalized, thoughtful, and educational experiences that optimize conversion. Wade currently resides in Seattle, WA and believes that dogs and beer might be the secret ingredients to all things going well.
Founder, Chairman & Principal Consultant
Caleb Whitmore lives and breathes digital analytics and has worked with hundreds of companies globally to develop and implement successful digital analytics strategies, execute implementations, and develop digital marketing optimization programs. Caleb is co-author of Performance Marketing with Google Analytics
(Wiley, 2010), a frequent blogger and an internationally sought speaker on Digital Analytics and Google Analytics. Since founding Analytics Pros
in 2009 Caleb has built a globally respected team that is one of the leading Google Analytics 360 Suite partners and works with brands including Starbucks, GoPro, Yelp!, ASICS, Smartsheet, F5 Networks, Tableau and many more. Analytics Pros helps its portfolio of clients measure and analyze, on average, over 60 billion digital interactions per month.
Caleb lives in Seattle's Ballard neighborhood with his wife (and Analytics Pros co-founder, Charlotte) and their four kids. When he's not analyzing the digital world Caleb enjoys skiing, fly fishing and the occasional attempt to summit an alpine peak.