Lifetime Association Partner
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has nearly 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.
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Diamond Sponsor
Hub’Scan provides a comprehensive user-friendly, quality assurance platform to improve digital analytics business processes. Hub’Scan EX is a powerful award-winning automated SaaS platform that manages data collection and ensures data relevance, accuracy, compliance, and tagging efficiency.
Hub’Scan provides unique capabilities to test, audit, identify and fix digital analytics data issues across traffic acquisition, business conversion and visitor behavior knowledge.
For more information please visit our booth in the exposition hall or go to http://www.hub-scan.com.
Gold Sponsor
ObservePoint is the pioneer and industry leader in Data Quality Assurance. Co-founded by the Omniture co-founder John Pestana, ObservePoint ensures the data collection across digital marketing channels is implemented correctly and actively performs tests to find reporting mistakes, duplicate tags, data leakage and page errors. Without any code to deploy, ObservePoint delivers alerts real-time, to help you make better decisions on your big data.
Silver Sponsors
At Draper, we believe exciting things happen when new capabilities are imagined and created.
Whether formulating a concept and developing each component to achieve a field-ready prototype or combining existing technologies in new ways, Draper engineers apply multidisciplinary approaches that deliver new capabilities to customers.
As a not-for-profit research and development company, Draper focuses on the design, development and deployment of advanced technological solutions for the world’s most challenging and important problems. We provide engineering services directly to government, industry, and academia; work on teams as prime contractor or subcontractor; and participate as a collaborator in consortia.
Draper is a recognized world leader in both Positioning, Navigation & Timing and Microsystems, with additional expertise in Precision Instrumentation, Fault-Tolerant Systems, Secure & Assured Systems, Autonomous Systems, Image & Data Analytics, Human Systems Technology, Materials Engineering & Microfabrication, and Biomedical Solutions.
TMMData is a leading provider of flexible data management solutions and software that enables organizations of all sizes, from mid-level to enterprise-scale, to easily access, integrate, standardize, analyze, mobilize, and visualize data from nearly any source. TMMData’s software drives nimble decision making and organizational efficiency, giving businesses the tools they need to operationalize data by automating productivity-sapping data integration tasks. A spectrum of technology users can customize functioning data delivery methods for any system output in personalized data views with TMMData’s unique platform, which eclipses the processing capabilities of extract, transform and load (ETL) systems and the accessibility of online data management systems. TMMData puts the ability to transform data into knowledge at the fingertips of nearly anyone in an organization, from analysts to C-suite executives.
TMMData’s clients represent a range of industries and include Comcast, FedEx, St. Jude Children’s Research Hospital, Royal Caribbean, T-Mobile, and Penn State University.
Bronze Sponsors
One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. Applications in AT Internet’s Analytics Suite provide reliable, contextualised and actionable information. Scalable and completely modular, AT Internet’s offering adapts to businesses in all industries: e-commerce, media, finance/banking, corporate and institutions. Easy-to-use and accessible to all individuals within a company, these solutions help address the challenges facing both novices and experts in digital analytics and data mining. The power of AT Internet’s Analytics Suite and the quality of its services (consulting, training and support) are recognised worldwide. AT Internet counts more than 3,800 customers around the globe, in all industries. With more than 200 employees, the group is present in 32 countries via its customers, subsidiaries and partners.
UBC Continuing Studies offers the 100% online Award of Achievement in Digital Analytics program in collaboration with the Digital Analytics Association (DAA). This award-winning program is one of our most popular programs with over 1,300 graduates from 60 countries. Also in partnership with the University of California, Irvine Extension, UBC Continuing Studies jointly offers the Web Intelligence Certificate. For more information on these programs and our recently launched 100% online Certificate in Digital Strategy, visit our website.
UCI Division of Continuing Education offers a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC/DAA Award of Achievement in Digital Analytics and five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our certificates in Data Science and Predictive Analytics, please visit www.ce.uci.edu.Event Sponsors
Delve helps small to medium-sized businesses and global brands manage high-performance programmatic advertising with a unique analytics approach. To run intelligent media-buying campaigns, you need a team that knows how to unlock the power of data. Delve’s team consists of seasoned data analysts who find patterns in first and third-party data to power programmatic advertising. Our clients include BookIt, Sports Authority, Toys “R” Us, Tempur-Pedic, Sony Pictures, Gerber Life and many more.
It isn’t “analytics” or “data” buying your products—it’s individuals. FoxMetrics gets that. In today’s hyper-competitive landscape, personalized customer experiences convert. It’s why FoxMetrics tracks and stores data at the user level, allowing you to tailor your messages and offers to the individual customer. FoxMetrics digital marketing technology fuses comprehensive, customer-level profile data with marketing personalization tactics, putting tried-and-true conversion methods—like abandoned cart recovery and targeted surveys—right at your fingertips.
Our solution offers complete flexibility, from integrating with your existing technology providers to customizing a plan based on your unique business needs. Our system can be implemented quickly, and has an easy-to-use interface. We even provide strategic services, and can tailor an on-boarding and training plan for your team.
Don’t just stare at your data—do something with it. FoxMetrics is your new secret weapon for optimizing your customer experience, and boosting your sales.
HyperCube is a cutting edge Analytics solution that derives operational insights and provides amazing accuracy and stability in prescriptive and predictive modeling.
Thanks to its state-of-the-art architecture, HyperCube generates easy to understand rules immediately usable by managers and improves greatly the way you make decisions in real-time!
Our mission is to provide high performant tools allowing business users to fully utilize the vast data collected today and drive insight easy to interpret and implement. We give businesses the opportunity to easily engage in the Analytics journey as organizations are often challenged by the lack of Data Science skills. We bridge that gap by providing a simple yet powerful Analytics platform, coupled by a unique way of exploring the data.
To realize this vision, we rely on state-of-the-art machine learning algorithms and we partner with industry leaders to provide the optimal mix of technology and knowledge to the market.
Media Partners
CMSWire.com publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Follow us on Twitter @cmswire or join our mailing list for access to exclusive reports, white papers and webinars.
Data Informed is the leading resource for business and IT professionals looking for news, in-depth case studies, expert insight, best practices, and product analyses to plan and implement their data analytics and management strategies. Data Informed gives decision makers perspective on how they can apply big data concepts and technologies to their business needs. With original insight, ideas, and advice, we also explain the potential risks and benefits of introducing new data technology into existing data systems.
Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in big data. The publication sheds light on all cutting edge technologies including networking, storage and applications, and their effect upon business, industry, government, and research. Datanami examines the avalanche of unprecedented amounts of data and the impact the high-end data explosion is having across the IT, enterprise, and commercial markets. www.datanami.com
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine keeps professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Focused on digital content and the business models that surround it, EContent magazine keeps C-level executives, content managers, and content marketers and strategists ahead of the curve, so that they can maximize their investment in digital content. EContent covers the people, products, and services that make content happen!
Online Geniuses is an internet marketing Slack community with 5000+ like-minded individuals who come together to debate trends, discuss the latest industry topics, network. OG is known for hosting AMAs which have included Rand Fishkin, Neil Patel, Danny Sullivan and many more.
PPC, Conversion Optimization and Analytics Consulting