Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

Social Media Marketing Optimization

New York, October 17-21, 2011

Social Media Marketing Optimization Track sponsored by:
Social Snap

Blogs, Facebook, Twitter, Foursquare, consumer generated content - it's enough to make you want to either jump in and play without regard to metrics (experimentation is good!) or simply stick to your knitting and do the best you can with the traditional media you have. Neither of these is an option. With marketing dollars so tight, it is critical to determine the value of all these emerging media. From reach, frequency and awareness to sentiment analysis and influence graphing, this track is guaranteed to be the most tweeted.

Moderator: Brooks Bell, CEO, Brooks Bell

Wednesday, October 19, 11:10 am - 12:00 pm

Social Media Metrics Secrets

John Lovett, Senior Partner, Web Analytics Demystified
John is a renowned analytics expert who has just finished his first book on social media metrics. He shares his best insights on how to analyze and measure the effects of social media and gauge the success of your initiatives. Through case studies and a massive amount of common sense, John demonstrates how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. He also details his techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future.

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Wednesday 3:30 - 4:10 pm

Sentiment Analysis, Ready for Prime Time?

Gary Angel, President & CTO, Semphonic
Michael D. Healy, Data Scientist,
Christopher Berry, Vice President, Research, Syncapse
It’s great that your name is being mentioned by friends and fans but it’s also great being mentioned by those who are neither. It’s your job to note if those people are saying sad things, mad things, or bad things. Do we have the technology to determine if "I'm overwhelmed" is positive or negative? Do we need to get that specific to get value? Join our panel, who bring experience from non-profit, financial and technology, as they do their level best to explain verbally - and with pictures - and in person - just how hard it is to decipher text, how indispensable sentiment analysis can be to an organization and how critical it is anyway.

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Wednesday 4:15 - 5:00 pm

Measuring and Monitoring Twitter and Facebook Analytics

Marty Weintraub, Co-Owner & Founder, aimClear Online Marketing Agency
Tim Wilson, Director, Measurement & Analytics, Resource Interactive
Facebook: What are you doing? Twitter: What are you thinking? If social media seems more like your mother and less like a marketing medium, it's time to sync up your business goals with online social life. Once goals are in place, it's time to get tactical measuring your success. Tim takes a hard look at what you can really get out of Twitter by the numbers and Marty does the same with Facebook. Tweeters, re-tweeters, fans, friends and followers are all under the microscope as our dynamic duo look at social KPIs to systematically leverage data to make friends and influence people. How to map search keywords to conversational velocity, how to identify authority users and get them to friend YOU and vanity baiting (“Now you’ve got me right where I want you.”) are on the examination table. You'll need a keyboard to keep up.

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Wednesday 5:20 - 6:00 pm

Measure what Matters to your Business

Katie Delahaye Paine, Owner, KDPaine & Partners
Today, what matters to your business is the relationships you have with your customers, your suppliers, your investors, your partners and your employees. Whether you work for a Fortune 500 international powerhouse or run a local nonprofit, building, managing, and measuring those relationships are fundamental to your success and the success of your organization. Our definitions for success have changed irrevocably in the last few years. Success is longer Reach or Frequency, Impressions or "Hits" — none of those are easy to determine in this new space. Success is no longer how many people you reach, but what those people to do for your organization. In this session, Katie provides concrete methods to measure those formerly "intangibles" in business — engagement, relationships and the impact of social media. She reveals how to establish your personalized engagement gauge and how to define a "kick butt" program.

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Additional Tracks:

Site Optimization
Content Optimization
Customer Experience Optimization
Advertising Optimization
Mobile Marketing Optimization
Deep Data Diving
Search Optimization
Metrics Management
In a Class By Itself
Marketing Optimization Clinics
eMetrics Marketing Labs

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Expo Hall Hours
Wednesday, October 19
9:45am to 7:30pm

Thursday, October 20
9:45am to 4:30pm

Co-Located with eMetrics:

GA User's Great Event Conversion Conference Predictive Analytics World Text Analytics World Internet Marketing Conference

Lifetime Association Partner

Digital Analytics Association



Adobe Foresee




iPerceptions Celebrus Ensighten Stratigent Google Analytics IBM


Bizo SiteSpect ClickTale SAS® comscore


SweetSpot UC Irvine Extension Unilytics The University of British Columbia Continuing Studies Majestic SEO Mongoose Metrics iJento quantivo Keystone Solutions

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