Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

WAA Base Camp Workshops October 17-18, 2011

New York City
October 17: Introduction to Web Analytics 101 - full day
October 18: Applying Web Analytics 102 - full day

Registration Form

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. WAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

New York Workshop Programs: October 17, 2011
Introduction to Web Analytics 101 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
Onsite Price: $1,000
(Take advantage of Early Bird price of $850 before September 2nd)

October 18, 2011
Applying Web Analytics 102 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $1,350
Onsite Price: $1,500
(Take advantage of Early Bird price of $1,275 before September 2nd)

Combo Price: Register for both, get the second half price
Register for both the Intro to Web Analytics 101 and Web Analytics 102
Regular Price: $1,350 ((Get Early Bird Discounts))
Promotions and Discounts: WAA Members save 20%
Venue: Hilton New York
1335 Avenue of the Americas
New York, New York 10019

What Will You Learn?

Introduction to Web Analytics 101 - full day [details]

June Li, Founder and Managing Director, ClickInsight

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis

Applying Web Analytics 102 - full day [details]

Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance & profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing

Take advantage of early bird prices.

Registration Form

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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Expo Hall Hours
Wednesday, October 19
9:45am to 7:30pm

Thursday, October 20
9:45am to 4:30pm

Co-Located with eMetrics:

GA User's Great Event Conversion Conference Predictive Analytics World Text Analytics World Internet Marketing Conference

Lifetime Association Partner

Digital Analytics Association



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