Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Schedule at a Glance:
eMetrics Marketing Optimization Summit

San Francisco, March 13-18, 2011


Sunday, March 13 - Workshop

9:00-4:30 WAA Base Camp: Introduction to Web Analytics 101 - full day
• June Li, ClickInsight
Room: Salon 1
WAA Base Camp: Applying Web Analytics 102 - full day
• Jim Novo, The Drilling Down Project
Room: Salon 2

Monday, March 14

7:30 - 8:55
Registration & Breakfast
9:00-9:45 Keynote
The Human Side of Marketing Analytics
• Jim Sterne, Founder, eMetrics Marketing Optimization Summit
Room: Salon 7
9:45-10:15
Diamond Sponsor Presentation
What's Wrong with Metrics?
• Larry Freed, President and CEO, ForeSee Results
Room: Salon 7
10:15-10:35
Platinum Sponsor Presentation
Digital Analytix: The Next Generation of Web Analytics
• Jodi McDermott, Senior Director Product Management, comScore
• Anthony Psacharopoulos, SVP, Digital Analytix
Room: Salon 7
10:35-11:00
Break / Exhibits
Exhibit Hall: 10:00am-7:30pm

iperceptions eMetrics Marketing Lab
Web Analytics Fundamentals
Moderator: Andrew Janis
Room: Salon 7
Social Media Metrics
Moderator: Michele Hinojosa
Room: Salon 3 & 4
Media Optimization Track
Moderator: Andy Fisher
Room: Salon 1 & 2
11:00-12:00 Free & Cheap Tools
• John Marshall, Market Motive
• Adam Proehl, NordicClick
• Benjamin Rudolph, Relevance Advisors
Measure What Matters to Your Business
• Katie Delahaye Paine,
KDPaine & Partners
The Known Unknowns About Digital Media Measurement
• Andy Fisher, Starcom MediaVest
12:00-1:15
Lunch
Room: Golden Gate
1:15-2:15 Keynote
What the CMO Wants from Marketing Analytics
• Michael Metz, Cisco
• Peter Sanborn, Microsoft
• Brandon Bunker, Sony Electronics
• Dylan Lewis, Intuit
Room: Salon 7
2:15-2:25
Gold Sponsor Presentation
The Evolution of Online Voice of Customer Analytics
• Claude Guay, President & CEO, iPerceptions
Room: Salon 7
2:25-2:35 Google
Gold Sponsor Presentation
Learning to Love Patterns
• Dr. Phil Mui, Group Product Manager, Google Analytics
Room: Salon 7
2:35-3:30 Vendor Elevator Pitches - The best way to check out who you need to talk to in the Exhibit Hall
Room: Salon 7
3:30-4:00
Break / Exhibits
Exhibit Hall: 10:00am-7:30pm

ForeSee eMetrics Marketing Lab
Web Analytics Fundamentals
Moderator: Andrew Janis
Room: Salon 7
Social Media Metrics
Moderator: Michele Hinojosa
Room: Salon 3 & 4
Media Optimization Track
Moderator: Andy Fisher
Room: Salon 1 & 2
4:00-4:50 Web Analytics and User Experience Fusion
• Angie Brown, Web Analyst
• Fred Beecher, Evantage Consulting
Social Media Metrics Management
• Scott Calise, MTV Networks
• Steve Furman, Discover Financial Services
• John Lovett, Web Analytics Demystified
The Dilemma of Data Driven Audiences
• Dennis Bradley, Charles Schwab & Co., Inc
• Shari Cleary, MTV/Comedy Central
• Colin Coleman, Turner Broadcasting
• Jon Ingalls, Blue Kai
Web Analytics Fundamentals
Moderator: Andrew Janis
Room: Salon 7
Social Media Metrics
Moderator: Michele Hinojosa
Room: Salon 3 & 4
Media Optimization Track
Moderator: Andy Fisher
Room: Salon 1 & 2
5:00-6:00 Beyond Fundamentals - Using Behavioral Intent to Drive Consumer Experiences
• Ross Jenkins, RAPP New York
Sentiment Analysis, Ready for Prime Time?
• Gary Angel, Semphonic
• Micheal D. Healy, MichaelDHealy.com
Equitable Brand Equity Measurement
• Jason Harper, Organic
• Peter Sanborn, Microsoft
• Steve Tobias, Marketing Management Analysis
6:00-7:30 eMetrics Reception in Exhibit Hall
8:30 - 10:30 eMetrics Lobby Bar Party - located at The View
9:00 - 12:00 Conversion Bash
Sponsored by: WebTrends

Tuesday, March 15

8:00-8:55
Registration & Breakfast
9:00-9:45 Keynote
The New Quantitative Era: Creating Successful Business Change with Analytics
• Thomas Davenport, President's Distinguished Professor, Babson College,
Author, Competing on Analytics: The New Science of Winning
Room: Salon 7
9:45-10:15
Break / Exhibits
Exhibit Hall: Analytic Insight Theater 9:45am-4:30pm

SAS eMetrics Marketing Lab
10:15-10:45 Keynote
The AlloSphere Research Facility: Data Visualization as You've Never Imagined
• JoAnn Kuchera-Morin, Ph.D., Director, AlloSphere Research Facility
California NanoSystems Institute, UCSB
Room: Salon 7
10:45-10:55 Speed Trap
Gold Sponsor Presentation
Customer Data Hubs - real-time personalization without the tags!
• Simon Burton, CEO, Speed-Trap Limited
Room: Salon 7
10:55-11:05 ensighten
Gold Sponsor Presentation
Tag Management
• Josh Manion, Founder & CEO, Ensighten, LLC
Room: Salon 7
11:05-11:15 Session Change
Web Analytics Advanced
Moderator: Judah Phillips, Monster Worldwide
Room: Salon 7
Deep Data Diving
Moderator: Terry Cohen
Room: Salon 3 & 4
Mobile Marketing Metrics
Moderator: Greg Dowling, Semphonic
Room: Salon 1 & 2
11:15-12:00 Measuring Your Organization's Web Analytics Maturity
• Stéphane Hamel, Immeria
Tell Me Something I Don't Know: Data Discovery
• Neil Mason, Foviance
Mobile Measurement Strategy
• Greg Dowling, Semphonic
12:00-2:00
Lunch
Room: Golden Gate
WAA Member Meeting
Room: Salon 1 & 2
Web Analytics Advanced
Moderator: Judah Phillips, Monster Worldwide
Room: Salon 7
Deep Data Diving
Moderator: Terry Cohen
Room: Salon 3 & 4
Mobile Marketing Metrics
Moderator: Greg Dowling, Semphonic
Room: Salon 1 & 2
2:00-2:45 Making The Most of Marketing Dashboards
• Jennifer Veesenmeyer, Stratigent
Top 5 Data Mining Mistakes (and How to Avoid Them)
• John Elder, Ph.D., Elder Research, Inc.
Best Practices in Optimizing for the Mobile Web
• Mike Brown, VEGAS.com
• Breanna Wigle, Military Advantage (Military.com)
2:45-3:15
Break / Exhibits
Exhibit Hall: 9:45am-4:30pm
3:15-4:00 Keynote
Managing Marketing Metrics at Best Buy
• Lynn Lanphier, Best Buy
• Eric T. Peterson, Web Analytics Demystified
Room: Salon 7
4:00-5:00 Roundtable Discussion
Top Ten Most Pernicious Problems
Room: Salon 7
Web Analytics Advanced
Moderator: Judah Phillips, Monster Worldwide
Room: Salon 7
Deep Data Diving
Moderator: Terry Cohen
Room: Salon 3 & 4
Mobile Marketing Metrics
Moderator: Greg Dowling, Semphonic
Room: Salon 1 & 2
5:00-6:00 Integrating Analytics with Testing at Dell
• Joel Wright & Charles Hua, Dell
Modeling in a Multichannel Ecosystem
• Allen Crane, USAA
Mobile Apps Marketing Metrics
• Steve Eisenberg, Media Resource Networks
• Joe Megibow, Expedia
• Bob Page, eBay
6:00-7:30 Web Analytics Wednesday
Sponsored by: 
Room: Atrium
7:00-11:00 WAA Spring Awards Gala

Wednesday, March 16

8:00-9:00
Registration & Breakfast
9:00-9:50 Keynote
The Web Analyst Tribe and the C-Suite - A Relationship Rumination
• Thornton May, Futurist and Author, The New Know
Room: Salon 7
9:50-10:00 Passport Prize Winners Announced
10:00-10:30 Break
Marketing Analytics
Moderator: Sherri Whittington, Teradata
Room: Salon 7
Conference Track sponsored by
Teradata
B2B Lead Gen Metrics
Room: Salon 5 & 6
In a Class By Itself
Moderator: Gregory Ng,
Brooks Bell Interactive
Room: Salon 3 & 4
10:30-11:15 Hunting for Attribution
• Dean Wynkoop, Cabela's, Inc.
Search Analytics in a B2B World
• Barbara Coll, Webmama.com
• John Forrester, VMware
• Andreas Ryuta Stenzel, TRUSTe
Government & Non-Ecommerce Metrics
• Alex Langshur, PublicInsite
11:20-12:00 From Direct Mail to Datastream Warehouse
• Mike Anzenberger, Wells Fargo
B2B Lead Management Quantification Mac McIntosh, Sales Leads Experts
• Mac McIntosh, President, McIntosh Inc.
Code of Data Ethics
• Jim Dempsey, Center for Democracy and Technology
• John Lovett, Web Analytics Association
• Eric Peterson, Web Analytics Demystified
• MeMe Jacobs Rasmussen, Adobe
• Melinda Driscoll, Best Buy
12:00-1:00
Lunch
Room: Golden Gate C
MARKETING OPTIMIZATION CLINICS
1:00-1:50 Does It Blend? Automating an Excel Mash Up and Delivery Process
Room: Salon 7
• Joshua Katinger, Accession Media
• Victoria Grey, Dolby Laboratories
KPI Clinic, The Doctors Are In
Room: Salon 5 & 6
• June Li, ClickInsight
• Stéphane Hamel, Immeria
• Angie Brown, IBM
10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns
Room: Salon 3 & 4
• Mark Ryan, Extractable
1:50-2:15
Break
Marketing Analytics
Moderator: Sherri Whittington, Teradata
Room: Salon 7
Conference Track sponsored by
Teradata
B2B Lead Gen Metrics
Room: Salon 5 & 6
In a Class By Itself
Moderator: Gregory Ng,
Brooks Bell Interactive
Room: Salon 3 & 4
2:15-3:10 Meaning Based Marketing - Testing You Wish You Could Do Too
• Craig Sullivan, Belron
Best-in-Class Best Practices for B2B Marketing Metrics
• Adam Greco, Salesforce.com
eMetrics Case Studies or Doctor, Heal Thyself
• Eric Feinberg, Foresee Results
• Caleb Whitmore, Analytics Pros
• David Karel, Bizo
3:10-4:00 Keynote
Social Media by the Numbers
• Guy Kawasaki, Garage Technology Ventures
Room: Salon 7
4:00-4:30 A Few Sterne Words - Jim Wraps it All Up
Room: Salon 7

Thursday, March 17 - Workshops

9:00-5:00 Google Analytics Users' Great Event (Day 1 of 2)
9:00-4:30 Roadmap to Online Analytics Success
• Stéphane Hamel, Immeria
Room: Foothill B
9:00-4:30 Pimp Your Reports
• Jennifer Veesenmeyer, Stratigent
Room: Foothill J

Friday, March 18 - Workshops

9:00-4:00 Google Analytics Users' Great Event (Day 2 of 2)