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Roundtable Discussions

San Francisco, March 13-18, 2011

The eMetrics Marketing Optimization Summit is all about discovering tangible, substantive solutions. Listening to experts and people with years of experience is valuable, but we tend to learn more when we engage in discussion.

Tuesday, March 15 • 4:00pm - 5:00pm • Roundtable Discussion 1

Top Ten Most Pernicious Problems

The eMetrics Marketing Optimization Summit is all about discovering tangible, substantive solutions. Listening to experts and people with years of experience is valuable, but we tend to learn more when we engage in discussion.

The eMetrics Roundtable Discussion is the most consistently high rated part of the networking experience (that does not include alcohol). This is your opportunity to collaborate in an area where few people in your own company can help.

The goal of this discussion session is to identify common concerns and outline potential solutions. What are you facing at your company? How are others addressing those issues? No matter where you are in your marketing metrics journey, there's more to learn from your fellow analysts. Whether it's tools, training, hiring, organization or strategic direction, these discussions have always fostered the most compelling advancements for eMetrics attendees.

Be prepared, Be specific. The more you put into this discussion the more you will receive. Tell your story - focus on an area you really want to improve - offer up advice from the lessons you've learned. Bring your most informative failure. You'll be surprised by how much you can learn from other attendees by getting the inside scoop on the simplest things.

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Additional Tracks:

Keynotes
Web Analytics Fundamentals
Web Analytics Advanced
Social Media Metrics
Media Optimization Track
Deep Data Diving
Mobile Marketing Metrics
Marketing Analytics
B2B Lead Gen Metrics
In a Class By Itself
Marketing Optimization Clinics
eMetrics Marketing Labs


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