Mar 18-21, 2013
San Francisco
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Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

WAA Base Camp Workshops March 13, 2011

San Francisco, CA
March 13: Introduction to Web Analytics 101 - full day
March 13: Applying Web Analytics 102 - full day

Registration Form

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. WAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

San Francisco Workshop Programs: March 13, 2011
Introduction to Web Analytics 101 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
(Early Bird price before Jan. 28, $850)

March 13, 2011
Applying Web Analytics 102 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
(Early Bird price before Jan. 28, $850)

Combo Price: Register early and save up to $600
Register for both the Intro to Web Analytics 101 and Search Analytics 201
Regular Price: $1190 (get early bird discounts)
Promotions and Discounts: WAA Members save 20%
Venue: Marroitt Marquis
55 Fourth Street
San Francisco, California 94103

What Will You Learn?

Introduction to Web Analytics 101 - full day [details]

June Li, Founder and Managing Director, ClickInsight

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis

Applying Web Analytics 102 - full day [details]

Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance & profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing

Take advantage of early bird prices.

Registration Form

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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June 24-27, 2012

Sept 30- Oct 4, 2012

Blogger’s Report from Base Camp

Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.

Read the whole blog report at: WAA Base Camp -- An Analyst’s View

“Learned a ton. Really got a lot out of the day.”

“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”

“Thanks for making me more knowledgeable and valuable as an employee.”