Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Agenda At A Glance:
eMetrics Marketing Optimization Summit

San Francisco, March 4-9, 2012

Sunday, March 4 - Workshops

9:00-4:30 DAA Base Camp: Introduction to Web Analytics 101 - full dayRoom: Salons 1-2
• June Li, ClickInsight
9:00-4:30 Road Map to Online Analytics SuccessRoom: Salons 5-6
• Stéphane Hamel, Cardinal Path

Monday, March 5

8:00-8:55
Registration & BreakfastRoom: Foyer
9:00-9:50 KeynoteRoom: Golden Gate B
Sterne Measures
• Jim Sterne, eMetrics
9:50-10:20
Diamond Sponsor PresentationRoom: Golden Gate B
Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device Consumer
• Larry Freed, ForeSee
10:20-10:50 KeynoteRoom: Golden Gate B
On the Hook for Results with the C-Suite
• Steve Petitpas, Microsoft
10:50-11:15
Break / Exhibit Hall Opens • Room: Exhibit Hall
Tracks Website Optimization
Moderator: Brian Hawkins
Room: Golden Gate B
Driving Traffic
Moderator: Allison Hartsoe
Room: Salons 5-6
Metrics Management
Moderator: Rachel Scotto
Room: Salons 1-2
11:15-12:00 Testing, Testing: 1,2,3: The Multivariate Advantage
• Chris Goward, WiderFunnel Marketing Optimization
Attribution - Credit Where Credit is Due
• Michael Hayward, ROI Labs
• Shruti Joshi, Altman Vilandrie& Company
• Wes Nichols, MarketShare
Measuring Your Organization's Web Analytics Maturity
• Stéphane Hamel, Cardinal Path
12:00-1:00
Lunch • Room: Exhibit Hall
1:00-1:20 KeynoteRoom: Golden Gate B
LinkedIn Econometric Applications & Extracting Economic Insights from the LinkedIn Dataset
• Scott Nicholson, LinkedIn
1:20-1:40 KeynoteRoom: Golden Gate B
Data Diving for a Good Cause
• Peter Fader, Wharton School
• Sharron Silva, American Red Cross
• Janet Couperthwaite, Russ Reid
1:40-2:10
DIAMOND SPONSOR PRESENTATIONRoom: Golden Gate B
Smarter Commerce, Smarter Analytics
Akin Arikan, IBM
IBM
2:10-2:45 Vendor Elevator PitchesRoom: Golden Gate B
                   
 
2:45-3:15
Exhibits / Break • Room: Exhibit Hall
Tracks Website Optimization
Moderator: Brian Hawkins
Room: Golden Gate B
Driving Traffic
Moderator: Allison Hartsoe
Room: Salons 5-6
Metrics Management
Moderator: Rachel Scotto
Room: Salons 1-2
3:15-3:55 The Mysterious Case of the Missing Ring
• Rod Jacka, Panalysis
Analyzing Traffic for Non-Ecommerce Sites
• Sriram Gopalan, Genentech
• Allison Hartsoe, Semphonic
Analytics Career Development
• Shari Cleary, Viacom Entertainment Group
• Matthew Gellis, Keystone Solutions
• Corry Prohens, IQ Workforce
• Peter Sanborn, Microsoft
4:00-4:40 My Secret Weapon: How I find Optimization Opportunities by Cheating on my Web Analytics Vendor
• Hila Strong, Keystone Solutions
Keys to Keyword Analytics
• Barbara Coll, Webmama.com
• Dana Todd, Performics
Embracing a Data-Driven Culture
• Feras Alhlou, E-Nor
4:40-5:00
Exhibits / Break • Room: Exhibit Hall
5:00-5:30 KeynoteRoom: Golden Gate B
Making a Career in Big Data
• Joe Megibow, Expedia.com
• Bob Page, eBay
• John Elder, Elder Research, Inc.
5:30-5:50
5-minute Gold Sponsor Presentations • Room: Golden Gate B
  
5:50-8:30
Web Analytics Wednesday
Room: Exhibit Hall
WAW Sponsored by
EXHIBIT HALL RECEPTION
Room: Exhibit Hall
until 7:30pm
8:30-10:30
LOBBY BAR PARTY with Jim Sterne
Room: The View, Marriott Marquis, 39th Floor
Hosted by

Tuesday, March 6

8:00-8:55
Registration & BreakfastRoom: Foyer
9:00-9:15
WelcomeRoom: Golden Gate B
9:15-9:35 KeynoteRoom: Golden Gate B
Multi-Tiered Complex Ecommerce Optimization
Balaji Ram, Walmart.com
9:35-9:55 KeynoteRoom: Golden Gate B
Creating a Metrics-Driven, Social Demand Generation Program
Rand Schulman and Pelin Wood Thorogood, Schulman Thorogood Group
9:55-10:25
DIAMOND SPONSOR PRESENTATIONRoom: Golden Gate B
Predictive intelligence comes to Digital Marketing
• Paul Phillips, Causata
10:25-11:10
Break/Exhibit Hall • Room: Exhibit Hall
Tracks Social Media Metrics
Moderator: Brooks Bell
Room: Golden Gate B
Customer Experience Optimization
Moderator: Michele Hinojosa
Room: Salons 5-6
Mobile Marketing Metrics
Moderator: Greg Dowling
Room: Salons 1-2
11:10-11:50 Social Media Metrics Secrets
• John Lovett, Web Analytics Demystified
Search Analytics for Your Site: 8 Things You Can Do
• Louis Rosenfeld,
Author, Search Analytics for Your Site
Getting S.M.A.R.T. with
Mobile Apps

• Greg Dowling, Semphonic
11:50-1:30


LUNCHRoom: Exhibit Hall
DAA
DAA Member Meeting
Room: Golden Gate B
1:30-2:00 KeynoteRoom: Golden Gate B
Managing Marketing Metrics at Intuit
• Dylan Lewis, Intuit
• George Roumeliotis, Intuit
2:00-2:45 Roundtable DiscussionRoom: Golden Gate B
5 Top Problems in Marketing Analytics
2:45-3:15
Exhibits / Break • Room: Exhibit Hall
Tracks Social Media Metrics
Moderator: Brooks Bell
Room: Golden Gate B
Customer Experience Optimization
Moderator: Michele Hinojosa
Room: Salons 5-6
Mobile Marketing Metrics
Moderator: Greg Dowling
Room: Salons 1-2
3:15-3:55 Measuring and Monitoring Twitter and Facebook Analytics
• Manny Rivas, aimClear
• Tim Wilson, Resource Interactive
Top Three Tips for Optimizing Your Site
• Jack Canning, Wayfair
Mobile Search Tactics
• Rachel Pasqua, Organic
4:00-4:40 It's a Sales Channel And a Market Research Tool
• Gary Angel, Semphonic
• Andrew Bakonyi,
Hewlett Packard
Optimizing Spend Across Online and Offline Channels
• Nancy S. Koons, Vail Resorts
• Sarah Searls, Choice Hotels International
Understanding Media Habits of Millennials
• Shari Cleary, Viacom Entertainment Group
4:45-5:10 KeynoteRoom: Golden Gate B
The Myth of Viral Video
• Michael Parker, VP, Corp Marketing, Symantec Corporation
5:10-5:30 KeynoteRoom: Golden Gate B
Driving Incremental Revenue through Innovative Analytics
• Jeffrey Boorjian, Caesar's Entertainment
6:00-9:30
DAA
DAA Awards for Excellence Gala
Room: Golden Gate B
Sold out!

Wednesday, March 7 | Day 3 Sponsored by:Stratigent

8:00-8:55
Registration & BreakfastRoom: Golden Gate Foyer
9:00-9:15
WelcomeRoom: Golden Gate B
9:15-10:00 KeynoteRoom: Golden Gate B
Dashboards that Actually Enlighten
Stephen Few, Perceptual Edge
Tracks Optimization Clinics
Moderator: Jim Gordon
Room: Golden Gate B
B2B Marketing Metrics
Moderator: Jennifer Veesenmeyer
Room: Salons 5-6
Deep Data Diving
Moderator: Jenn Kunz
Room: Salons 1-2
10:05-10:45 10 Techniques in 50 Minutes - Using Web Analytics to inform Website Redesigns
• Mark Ryan, Extractable
• Meg Davis, Extractable
B2B Lead Scoring
• Andrew Janis, Evantage
One Size Does Not Fit All
• Neil Mason, Global Dawn
10:45-11:15
Break
11:15-12:00 Why Critical Thinking Is More Important Than Any Web Analytics Tool
• April Wilson, Digital
Analytics 101
Designing the Perfect Display Ad Monetization Dashboard
• Ian Thomas, Microsoft
Data Science in Marketing Analytics
• Christopher Berry, Syncapse
12:00-1:00
LUNCH • Room: Salon 7
Hosted by:
stratigent
1:00-1:40 A Few of My Favorite Tools
• Feras Alhlou, E-Nor
• Thomas Bosilevac, Mashable Metrics
Search Analytics in a B2B World
• Barbara Coll, Webmama.com
• John Forrester, VMware, Inc.
Inside Web BI, Inside Microsoft
• Jared Parker, Microsoft
1:45-2:15 KeynoteRoom: Golden Gate B
Dog Food a la King
• Mikel Chertudi, Adobe Systems
• Randy Gelfand, IBM
• Myllisa Patterson, Webtrends
2:15-2:35 KeynoteRoom: Golden Gate B
Analytically Serious About in Game Advertising
• Jack Koch, Electronic Arts
2:35-2:50 KeynoteRoom: Golden Gate B
A Few Sterne Questions
• Jim Sterne, eMetrics...and friends

Thursday, March 8 - Workshops

9:00-4:30
DAA Base Camp: Applying Web Analytics 102 - full dayRoom: Foothill J, Second Floor
• Jim Novo, The Drilling Down Project
9:00-4:30 Pimp Your ReportsRoom: Foothill J, Second Floor
• Jennifer Veesenmeyer, Stratigent