eMetrics Marketing Optimization Summit
San Francisco 2012 - Sponsors
Lifetime Association Partner
Digital Analytics Association -
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
causata.com - www.causata.com
ForeSee - www.foresee.com
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research.
IBM - www.ibm.com
The IBM Enterprise Marketing Management (EMM) Suite is an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing organizations. Integrating and streamlining all aspects of online and offline marketing, IBM’s EMM Suite empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. IBM’s proven and comprehensive offerings are giving over 2,500 organizations around the world the power and flexibility required to provide their customers and prospects with what they expect today – a consistent and relevant brand experience across all channels.
Visit ibm.com/software/marketing-solutions for more information.
Tealeaf - www.tealeaf.com
Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behaviour analysis. Tealeaf's CEM solutions include both a customer behaviour analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com
opinionlab.com - www.opinionlab.com
OpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Wal-Mart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar [+] feedback symbol to better acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people, and brands.
WebTrends Inc. - www.webtrends.com
Webtrends is the global leader in unified mobile, social and web analytics and engagement. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
ClickTale - www.clicktale.com
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into customers’ online behavior. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports. Primary Benefits
- Optimize websites, landing pages
- Maximize conversion rates, ROI and retention
- Minimize shopping cart abandonment
- Discover/fix website issues
- Watch and download playable videos of your customers’ browsing behavior. See every mouse move, click, scroll, keystroke.
- Powerful Visual Heatmaps aggregate thousands of browsing sessions showing you where visitors look, click and how far down they scroll.
- Form Analytics helps increase your online forms’ conversion rates, revealing which fields take too long to fill, left blank, or cause customers to leave.
- Segment customers based on browsing behavior or business process. See customers who abandoned your shopping cart, experienced errors, or couldn’t find what they needed.
comScore - www.comscore.com
comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
Digital Analytix is comScore's powerful, results-focused business analytics platform that helps drive dynamic outcomes by seamlessly integrating all critical data sources including web analytics, mobile, video, social, internal data, demographics, firmographics and advertising inventory. Leveraging its best-in-class data handling methods, Digital Analytix enables its clients to "unlock" all of their business-critical data and deliver it to the enterprise and partners in an insightful and actionable format. Digital Analytix is flexible enough to grow with your business and agile enough to meet your evolving needs.
Ensighten - www.ensighten.com
Ensighten's tag management platform for enterprise websites, flash and mobile provides organizations with web agility - allowing them to effectively deploy, manage, test and optimize 3rd party applications for analytics, advertising, content targeting and many others. Ensighten's industry leading tag management technology allows enterprises to use a single line of code to add, remove or manage any tag-based application, while improving site performance and protecting user privacy. Ensighten helps power over 12,000 web domains handling billions of transactions per month for customers including Sony, Microsoft Stores, Monster.com, A&E Networks, LendingTree and Lenovo.
iPerceptions - www.iPerceptions.com
iPerceptions is a proven Voice of Customer analytics provider, whose unique online intercept survey has been implemented across thousands of websites. Our webValidator Continuous Listening solution turns millions of data points into easy-to-understand strategic and tactical decision support for our clients. Through our advanced integration capabilities, real-time reporting, and global satisfaction index, the iPSI, iPerceptions is measuring online satisfaction and providing insight to help improve the entire website experience.
Our clients include such well known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide.
Tealium - www.tealium.com
Tealium is the leading provider of tag management systems, serving some of the most demanding clients worldwide. Tealium can be implemented in days instead of weeks or months; dramatically reducing tagging costs for organizations.
Day 3 Silver Sponsor
Stratigent - www.stratigent.com
Stratigent has been transforming the way organizations leverage data to make decisions since 2002. Today, Stratigent is a pioneer in the multi-channel analytics space, with the industry’s most talented team of business and technical consultants. The company’s blend of deep technical and strategic skills sets Stratigent apart from other consultancies in the industry and are an attribute to all client engagements.
Insight Rocket - www.insightrocket.com
Marketers, analysts, and agencies are inundated with data about their digital properties and campaigns. Most will tell you that they spend a majority of their time gathering and presenting data, leaving little time for interpretation and analysis. Sadly, their reports are often only glanced at or ignored. Only occasionally are risks and opportunities identified while they are still actionable.
The Insight Hub is our cloud-based digital analytics acceleration service. It is tailored to the real-world workflow of marketers, analysts and agencies:
- Integrate: The Insight Hub automatically pulls all of your digital analytics into a private data mart.
- Reveal: Award-winning, cross-channel intelligent alerting.
- Investigate: Customized HTML5 dashboards across all of your data sources.
- Publish: Our unique mash-up of blogging and Business Intelligence.
- Discuss: A forum for your organization’s metrics collaboration.
By boosting efficiency, speed, and impact, the Insight Hub reduces costs and maximizes the benefits of your investment in digital analytics.
Kampyle - www.kampyle.com
Companies worldwide rely on Kampyle’s cutting-edge, online feedback platform to power VoC programs, improve customer experience, and increase ROI. Using Kampyle, businesses collect, analyze and leverage feedback data for:
- Actionable Insight: Drive informed user experience enhancements and optimizations.
- Qualified Lead Generation: Capture contact details of feedback providers.
- Sales Empowerment: Close the feedback loop in real-time and increase sales.
- NPS Measurement: Uncover root causes for Promoters, Passives and Detractors.
- Cost-Effective Support: Create economical, quality customer support with automated deflection and prioritization of feedback.
Kampyle’s feedback solution is used in all industry verticals with wide-spread praise for scalability, easy deployment and rich functionality, including features such as:
- Customizable, unobtrusive and intuitive feedback forms that drive higher response rates.
- Data segmentation and analysis that identifies high-value customer opportunities.
- Intelligent distribution and reporting that creates accountability and ensures appropriate follow-up.
- Mobile feedback for mobile sites, ads and apps.
- QR codes, multilingual feedback, and more.
SiteSpect - www.SiteSpect.com
With SiteSpect, you can test and target everything without changing anything. That's because SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. There is no need to implement page tags or change your site in any way. Customers use our technology to increase conversion rates, test and target landing pages, and improve the mobile user experience, among other things. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.
Splunk - www.splunk.com
Splunk® Inc. provides the engine for machine data™. Splunk software collects, indexes and harnesses the massive machine data continuously generated by the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 3,300 enterprises, universities, government agencies and service providers in more than 75 countries use Splunk Enterprise to gain operational intelligence that deepens business understanding, improves service and uptime, reduces cost and mitigates cyber-security risk. To learn more please visit www.splunk.com/company
TagMan - www.tagman.com
TagMan is the global leader in tag management, with the industry's most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has been helping over 120 customers solve tagging, site performance and attribution-related challenges. With over 180 vendor tags currently implemented, the award-winning TagMan platform provides customers complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources. Continuing to lead the market in innovation, TagMan is the only enterprise-level tag management platform with robust solutions for improving site performance/latency, optimizing data collection and addressing privacy at a global level. Visit us to learn more how customers like Ancestry.com, Virgin Atlantic, Subaru and others are seeing significant ROI from using TagMan.
Trakken - www.trakken.de/
University of British Columbia - www.tech.ubc.ca
The University of British Columbia (UBC) Continuing Studies provides flexible and innovative educational opportunities for individuals who wish to upgrade their skills for career reasons or explore topics out of general interest. With approximately 16,000 registrations annually, UBC Continuing Studies offers a wide range of online and on-campus programs to participants from local, national and international markets.
UBC Continuing Studies’ Technology, Media and Professional Programs division offers award winning courses and programs in topics ranging from integrated marketing strategy, web analytics, social media, web intelligence, project management, program management, business analysis, web design and development, entertainment administration, and IT certification.
Our offices and classrooms are conveniently located at UBC Robson Square, 800 Robson Street, in downtown Vancouver.
University of California, Irvine Extension www.extension.uci.edu
UC Irvine Extension provides University of California-approved professional and personal development training for adult professionals. We offer over 50 industry-applicable non-credit certificate programs and specialized studies, and thousands of courses to local, regional, and global constituencies. Courses are available on-campus, online, and on-site through Corporate Training. Several programs lead to industry certifications, as well as transfer credits toward master's degrees at our partner universities. Our rich array of academic and community programs support a diverse audience, from a wide selection of academic programs to numerous campus activities. For more information, please visit www.extension.uci.edu or fan the school at www.facebook.com/UCIExtension.
Unilytics - www.unilytics.com
Unilytics, a preeminent web analytics consultancy since 2001, has successfully implemented web analytics and optimization solutions for a growing client base of over 800 customers including leading firms in a diverse range of sectors such as finance, technology, communications, healthcare, CPG, media, and all levels of government. Consulting services include web analytics strategy, customization and training, website optimization, Key Performance Indicator (KPI) analysis, and web analytics governance. Specializing in Webtrends, Google Analytics and Adobe SiteCatalyst, Unilytics also integrates data from other channels such as SharePoint, email marketing, CRM, CMS, and many line-of-business databases. Unilytics has developed proprietary technology for product solutions including Mergence® to enhance reporting for Microsoft SharePoint®, and Montage to produce automated dashboards. Unilytics Managed Services for Webtrends delivers a hybrid service with the best features of both the on premises and On Demand versions of Webtrends. Unilytics is a privately held corporation with offices in Toronto, Canada and San Jose, USA.
Analytics Pros - www.analyticspros.com
Do you use Google Analytics as your primary or a secondary Web Analytics platform? If yes to either, is your team versed in the complete capabilities of Google Analytics? Do you backup and archive your GA data into your own data warehouse, use Advanced Segments and Custom reports, or leverage multi-site, cross-domain roll-up reporting capabilities? Has your Google Analytics implementation been crafted to meet the unique requirements of your online architecture and business needs?
These are questions that we ask and help clients answer every day. Analytics Pros is a Google Analytics Certified Partner and Urchin Software Authorized Reseller founded to help companies leverage the full-breadth of capabilities afforded by Google Analytics. We help clients avoid the common pitfalls of improper implementation, a vacuum of training and knowledge about the product, and overcome the organizational barriers that prevent successful adoption of the Google Analytics platform.
Analytics Pros offers consulting, training, and support for Google Analytics to start-ups and enterprise clientele as well as a suite of additional products and development, SEO, and SEM services that complement and extend the Google Analytics platform. Our clients cross many verticals - from auto, real estate, publishing and media to education, technology, B2B and B2C product and service companies.
Mixpanel - www.mixpanel.com
Mixpanel is the most advanced analytics platform for mobile and web. It provides the incredible flexibility of a powerful database wrapped in a gorgeous interface anyone in the company can use. It's self-serve so you could use it today and it starts out free. All the data analysis is real-time.
Try before you buy and never sign a long contract with us. Visit our booth for a major discount to get started.
Numeric - www.numericjobs.com
The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect, inform and advocate on behalf of this rapidly growing field.
The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.
San Francisco Bay Interactive Group - www.sfbig.org
San Francisco Bay Area Interactive Group (sfBIG) is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational networking, and association events.
The Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe-all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices. For more information, email .
beyond web analytics - www.beyondwebanalytics.com
CustomerThink - www.customerthink.com
Customer Think CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.
online-behavior - www.online-behavior.com
IAB SmartBrief - www.smartbrief.com/iab
IAB SmartBrief is a FREE daily e-mail newsletter designed specifically for advertising, marketing and media executives. It aggregates and summarizes the latest need-to-know news and industry information, meticulously selected from a variety of media outlets to provide a snapshot of what’s happening today in the world of advertising. More than 57,000 readers make it a part of their daily routine for a quick, easy-to-read industry update.
Top SEO's - www.topseos.com
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.
Visibility Magazine - www.visibilitymagazine.com
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.
Observepoint - www.observepoint.com
With an obsessive drive to improve web analytics, ObservePoint has become the market leader in web analytics auditing, testing, and data quality certification. Web Analytics managers rely on SiteAudit to ensure that their websites are correctly tagged, and receive alerts whenever data is lost. ObservePoint also offers a free web analytics auditing plugin that identifies all analytics tags, and other page elements. With SiteAudit, ObservePoint is proud to be helping the world's largest brands trust their data.
eClerx - www.eclerx.com
eClerx is the market-leading offshore web analytics partner to more than 20 of the largest online organizations globally. With the largest 3rd party web analytics team in the industry, we create customized and dedicated teams of trained analysts as extensions of your own digital analytics teams to take on the critical yet time-consuming heavy lifting, freeing your team to make insight-driven decisions to maximize ROI on Web Analytics Operations spend. eClerx is a corporate member of the Web Analytics Association. We’re both Omniture and Webtrends Certified Partners, and our diverse team is trained across all platforms. Learn how we can partner with you to drive maximum value and customer insights from your Web Analytics Data.