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Optimization Clinics

San Francisco, March 4-9, 2012

Strategy and theory are critical, but there's nothing like getting tactical and practical to get the job done. These Clinics are a ground-level view of making the most with your data. Whether you are choosing goals, wrestling with data or redesigning your whole website, our Clinicians are on hand to get specific and help you with your individual situation. Some require homework and some are come-as-you-are but all of them are taught by people who have been there, done that and know how to help others. All of them received top scores from the previous audience and are back by popular demand.

Moderator: Jim Gordon, Client Performance Analyst, Search Discovery

Wednesday, March 7, 10:05-10:45 am

10 Techniques in 50 Minutes - Using Web Analytics to inform Website Redesigns

Mark Ryan, VP of Client Services and COO, Extractable
Meg Davis, User Experience Strategist, Extractable
This session reveals how organizations are using web analytics and digital research tools to significantly improve in-site conversion using quick redesigns. Recent changes to the sites of SanDisk, Charles Schwab, and TRUSTe illustrate effective techniques for advancing information architecture, wireframes, graphic design, landing page strategies, content development, and integration with social media networks. Using KPIs and supporting analytics to inform each deliverable, this session will reveal how these techniques have driven double- and triple-digit growth in conversion goals such as lead generation, ecommerce, and visitor loyalty.

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Wednesday, March 7, 11:15-12:00 pm

Why Critical Thinking Is More Important Than Any Web Analytics Tool

April Wilson, Founder, Digital Analytics 101
Stop obsessing over what data to gather and how to gather it. Stop focusing on tools, technology, and processes over people. Today, the analytic mind is the most powerful tool of them all and you already have access to all the data you need on any given subject. There is no longer any excuse to shy away from experimentation, given the free access to multiple social, competitive, and search data sources. April will showcase a case study that applies innovative thinking to a common question: Am I better than my competitors?

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Wednesday, March 7, 1:00-1:40 pm

A Few of My Favorite Tools

Feras Alhlou, E-Nor
Thomas Bosilevac, Mashable Metrics
Consultants are tool agnostic, right? Well... they make no money selling tools, but they certainly have their favorites and they know how to use them. Feras waxes rhapsodic about his favorite tool for integration with Thomas right behind to compare and contrast his favorite. Thomas then brings out the eye candy with ways to visualize your data to present your recommendations. Can't keep up with what's available? This is the session for you.

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