San Francisco 2012
MONDAY, MARCH 5 • 9:50-10:20AM • DIAMOND SPONSOR PRESENTATION
Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device Consumer
Larry Freed, President and CEO, ForeSee
The rapidly emerging use of mobile phones and tablets has accelerated the multi-channel and multi-device behavior of consumers. This has made it now more daunting for organizations to understand and improve the customer experience as a whole by analyzing behavioral data by channel or device. In many cases, the often relied upon “traditional” behavioral metrics have become inconclusive and misleading. Learn how to evolve your analytics and measure the customer experience in today’s changing environment. Use the insights and intelligence gained from your analytics to manage your business forward.
MONDAY, MARCH 5 • 1:40-2:10AM • DIAMOND SPONSOR PRESENTATION
Smarter Commerce, Smarter Analytics
Akin Arikan, Multichannel Marketing Evangelist, IBM
MONDAY, MARCH 5 • 2:10-2:45PM
Vendor Elevator Pitches
MONDAY, MARCH 5 • 5:30-5:50PM • 5-MINUTE GOLD SPONSOR PRESENTATIONS
Voice of Customer Feedback Anytime, Anywhere™
Joe Megibow, VP and General Manager, Expedia.com
Expedia's Joe Megibow Discusses Voice of Customer in Action Not another sponsor presentation: As a Voice of Customer (VoC) company, OpinionLab prefers to let its clients' voices shine. So we've asked Expedia VP and general manager Joe Megibow, a leading data-driven business expert and long-time OpinionLab client, to discuss the ways his organization has integrated VoC company wide for intelligent customer-experience optimization and top-line results. As the global leader in VoC feedback innovation, OpinionLab offers real-time listening solutions for every brand touch point. The pioneering platform behind our familiar [+] feedback symbol helps hundreds of the world’s leading brands acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is foundational improvement to products, people, and brands.
TUESDAY, MARCH 6 • 9:50-10:25AM • DIAMOND SPONSOR PRESENTATION
Predictive intelligence comes to Digital Marketing
Paul Phillips, CEO & Founder, Causata
Over the last ten years Digital Marketing platforms have changed expectations about how easy it should be to act on data. But there are two things that Digital Marketing has not embraced that greatly limit its strategic value. First, it doesn’t connect and consider customer data well from outside the digital domain. Second, it doesn’t easily support powerful predictive methods that are used by database marketers in the traditional CRM world. Paul will share how leading companies are tackling these challenges and explain how newer technology platforms are enabling this.