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DAA Base Camp Workshop
San Francisco, Sunday, March 4, 2012

Introduction to Web Analytics 101 - full day

Registration Form

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

San Francisco Workshop Program: March 4th, 2012
Introduction to Web Analytics 101 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
Onsite Price: $1,000
(Take advantage of Early Bird price of $850 before January 20th)
Promotions and Discounts: DAA Members save 20%
Venue: San Francisco Marriott Marquis
55 Fourth Street
San Francisco, CA 94103

What Will You Learn?

Introduction to Web Analytics 101 - full day

June Li, Founder and Managing Director, ClickInsight

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis

Take advantage of early bird prices.

Registration Form

Digital Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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Expo Hall Hours
Monday, April 15th
7:30am - 7:30pm


Tuesday, April 16th
7:30am - 4:30pm

Co-Located with eMetrics:

GA User's Great Event Conversion Conference Predictive Analytics World

Lifetime Association Partner

Digital Analytics Association

2012 SPONSORS


Diamond

Causata Foresee IBM

Platinum

Tealeaf

Gold

opinionlab WebTrends

Silver

ClickTale comScore ensighten iPerceptions Tealium

Day 3 Silver Sponsor

Stratigent

Bronze

insightrocket Kampyle SiteSpect splunk Tagman Trakken The University of British Columbia Continuing Studies UCIrvine Extension Unilytics

Newcomers Pavilion

AnalyticsPros Mix Panel numeric

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WAW Reception

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