Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

DAA Base Camp Workshop
San Francisco, Thursday, March 8, 2012

Applying Web Analytics 102 - full day

Registration Form

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

San Francisco Workshop Program: March 8th, 2012
Applying Web Analytics 102 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
Onsite Price: $1,000
Combo Price: Register for both, get the second half price
Register for both the Intro to Web Analytics 101 and Web Analytics 102
Regular Price: $1,350 (
Promotions and Discounts: DAA Members save 20%
Venue: San Francisco Marriott Marquis
55 Fourth Street
San Francisco, CA 94103

What Will You Learn?

Applying Web Analytics 102 - full day

Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance & profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing
Registration Form

Digital Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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Expo Hall Hours
Monday, April 15th
7:30am - 7:30pm

Tuesday, April 16th
7:30am - 4:30pm

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