DAA Base Camp Workshop 101

DAASan Francisco, Sunday, April 14, 2013
Introduction to Web Analytics 101 – full day

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

San Francisco Workshop Program: Sunday, April 14 (full day)
Introduction to Web Analytics 101 – full day
9:00am to 4:00pm – Includes lunch and two
Room: Salon 1 & 2
15-minute breaks
Regular Price: $900
Onsite Price: $1,000
Promotions and Discounts: DAA Members save 20%
Venue: San Francisco
Marriott Marquis
55 Fourth Street
San Francisco, CA 94103 USA

What Will You Learn?

Introduction to Web Analytics 101 – full day

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis


 June Li

June Li

Founder and Managing Director


June Li is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.

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