San Francisco 2015 Agenda Overview

Sunday March 29
9:00 am – 4:30 pm Fundamentals of Digital Analytics


Jim Novo, The Drilling Down Project


Monday March 30
9:00 am – 4:30 pm Applying Digital Analytics


Jim Novo, The Drilling Down Project


Big Data: Proven Methods You Need to Extract Big Value


Dr. Marc A. Smith, Connected Action Consulting Group


Tuesday March 31
8:00 am – 8:40 am Registration & Networking BreakfastRoom: Salon 8 & 9
8:40 am – 8:45 am Conference Chair WelcomeRoom Golden Gate B
8:45 am – 8:50 am DAA WelcomeRoom Golden Gate B
8:50 am – 9:10 am Diamond Sponsor – Bring order to your tagging chaos with data quality assuranceRoom Golden Gate B


Julien Coquet, Hub’Scan Inc.



9:10 am – 10:00 am Keynote


A Customer Centric Data PhilosophyRoom Golden Gate B


Jim Sterne, eMetrics Summit


10:00 am – 10:30 am Exhibits & Morning Coffee BreakRoom: Salon 8 & 9
Tracks
10:30 am – 11:15 am Moderator: June Dershewitz


Marketplace Visibility & EfficiencySalon 1-3


Russell McAthy, BlueGlass Interactive


Moderator: Angela Tsai


Five Big Analytics Project LessonsRoom: Golden Gate B


Jim Cain, Napkyn


11:20 am – 12:05 pm Moderator: June Dershewitz


Impact of Content on the Customer JourneySalon 1-3


Lianne MacLean, Electronic Arts


Moderator: Angela Tsai


Making Marketing Analytics More Relevant to the C-SuiteRoom: Golden Gate B


Laura Patterson, VisionEdge Marketing


12:05 pm – 1:30 pm Lunch & ExhibitsRoom: Salon 8 & 9
12:30 pm – 1:30 pm Lunch & Learn – Maximizing Impact via Interactive Storytelling Room Golden Gate B


David Millrod, Insight Rocket



1:30 pm – 2:15 pm Keynote


The Prediction Effect, the Data Effect, and the Persuasion EffectRoom Golden Gate B


Eric Siegel, Ph.D., Predictive Analytics World


2:15 pm – 2:35 pm Gold Sponsor


2:35 pm – 3:25 pm Roundtable: Nobody Knows the Trouble I’ve SeenRoom Golden Gate B
3:25 pm – 3:55 pm Exhibits & Afternoon BreakRoom: Salon 8 & 9
3:55 pm – 4:40 pm Moderator: June Dershewitz


Advanced Mobile App TrackingSalon 1-3


Ole Bahlmann, Independent Consultant


Moderator: Angela Tsai


Turning Analytics from a Cost Center to a Value GeneratorRoom Golden Gate B


Veronika Belokhvostova, Hotwire


4:45 pm – 5:30 pm Moderator: June Dershewitz


Big Data Without the HypeSalon 1-3


Gary Angel, EY


Moderator: Angela Tsai


Advanced SEO Impact and ROI ModelingRoom Golden Gate B


Bryan Olshock, Red Door Interactive


Justin Gabbert, Red Door Interactive


5:30 pm – 7:00 pm Networking ReceptionRoom: Salon 8 & 9
7:00 pm – 10:00 pm Dinner with Strangers
Wednesday April 1
8:00 am – 8:40 am Registration Grand Assembly Networking BreakfastRoom: Salon 8 & 9
8:40 am – 8:45 am Conference Chair WelcomeRoom Golden Gate B
8:45 am – 9:05 am Sponsor Presentation – 5 Reasons Why Unified Marketing is No Longer a MythRoom Golden Gate B


Jay McCarthy, Tealium



9:05 am – 10:00 am Keynote


Streamlining and Democratizing Big Data InsightsRoom Golden Gate B


Colin Shepherd, QVC


10:00 am – 10:45 am Speed DatingRoom Golden Gate B
10:45 am – 11:15 am Exhibits & Morning Coffee BreakRoom: Salon 8 & 9
Tracks
11:15 am – 12:00 pm Moderator: Shannon Yelland


Optimal B2B Marketing Attribution Analysis Techniques Salon 1-3


May Xu, LinkedIn


Moderator: Mark Ryan


From Human Factors to Social InsightsRoom Golden Gate B


Erling Amundson, Symantec


12:00 pm – 12:55 pm LunchRoom: Salon 8 & 9
12:10 pm – 12:55 pm DAA Industry Meeting – Includes LunchRoom Golden Gate B
12:55 pm – 1:15 pm Diamond Sponsor Presentation – Deploy data quality best practices and win big!Room Golden Gate B


John Pestana, ObservePoint



1:15 pm – 2:00 pm Keynote


How Are Your Ads Faring on Facebook?Room Golden Gate B


Fred Leach, Facebook


2:00 pm – 2:10 pm Sponsor Elevator PitchRoom Golden Gate B


2:10 pm – 2:15 pm Gold PresentationRoom Golden Gate B


2:15 pm – 3:00 pm Roundtable: The One Weird Trick I Wish I’d Known SoonerRoom Golden Gate B
3:00 pm – 3:30 pm Exhibits & Afternoon BreakRoom: Salon 8 & 9
3:30 pm – 4:15 pm Moderator: Shannon Yelland


Migrating Google Analytics Premium to UniversalSalon 1-3


Shannon Yelland, Seed The Web Marketing


Moderator: Mark Ryan


Full Body Scan: Seeing Your Customer from All AnglesRoom Golden Gate B


Leanne Smith, Communications Media, Inc. (CMI)


Jose Ferreira, Customer Insights


4:15 pm – 5:00 pm Moderator: Shannon Yelland


Data-Driven PR MeasurementSalon 1-3


Sandra Fathi, Affect


Moderator: Mark Ryan


A (very) Contrarian View of Tag ManagementRoom: Golden Gate B


Stéphane Hamel, Independent Consultant


6:00 pm – 10:00 pm DAA GalaRoom Golden Gate B
Thursday April 2
8:00 am – 8:40 am RegistrationGrand Assembly Networking BreakfastRoom: Golden Gate Foyer
8:40 am – 8:45 am Conference Chair Welcome Room Golden Gate B
8:45 am – 9:05 am Sponsor Presentation – Mobile Search: The Future is Online to OfflineRoom Golden Gate B


Adarsh Nair, Marchex



9:05 am – 10:00 am Keynote


Digital Analytics: Ur Doing It All Wrong!Room Golden Gate B


Tim Wilson, Web Analytics Demystified


10:00 am – 10:45 am Analytic Thinking ExerciseRoom Golden Gate B
10:45 am – 11:15 am Morning Coffee BreakRoom: Golden Gate Foyer
Tracks
11:15 am – 12:00 pm Moderator: Anna Holt-Gosselin


Top 9 (or 10!) Optimization Testing Lessons LearnedSalon 1-3


Lisa Seaman, Autodesk


Moderator: Kayden Kelly


ESPN’s Mobile Analytics Implementation FrameworkRoom Golden Gate B


Chris Meares, MaassMedia


12:00 pm – 1:20 pm LunchRoom: Golden Gate A
1:25 pm – 2:10 pm Keynote


Tag Management – Not Just for Breakfast AnymoreRoom Golden Gate B


Michael Eves, AT&T


2:15 pm – 3:00 pm Moderator: Anna Holt-Gosselin


Integrating Advanced Analytics and Modeling into Your OrganizationSalon 1-3


Beverly Wright, BKV


Moderator: Kayden Kelly


Instituting Data GovernanceRoom Golden Gate B


Angie Pribor, First San Francisco Partners


3:00 pm – 3:30 pm Afternoon BreakRoom: Golden Gate Foyer
3:30 pm – 4:15 pm Moderator: Anna Holt-Gosselin


How to Present Results to Get ResultsSalon 1-3


Lea Pica, Prudential Financial


Moderator: Kayden Kelly


Corporate vs. Start Up Social Media AnalyticsRoom Golden Gate B


Monica Wheat, Pixel DSi


4:15 pm – 5:00 pm Moderator: Anna Holt-Gosselin


Visualization Confrontation (“Smackdown” just doesn’t rhyme)Salon 1-3


Feras Alhlou, E-Nor


Jennifer Veesenmeyer, Merkle Analytics


João Correia, Blast Analytics & Marketing


Gregory Kaminski, MaassMedia


Moderator: Kayden Kelly


Goal Setting for Digital Measurement SuccessRoom Golden Gate B


Kayden Kelly, Blast Analytics & Marketing


5:00 pm – 5:30 pm Wrap UpRoom: Golden Gate Foyer
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