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| 9:00 am – 4:30 pm | Fundamentals of Digital Analytics
Jim Novo, The Drilling Down Project |
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| Monday March 30 | ||
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| 9:00 am – 4:30 pm | Applying Digital Analytics
Jim Novo, The Drilling Down Project |
Big Data: Proven Methods You Need to Extract Big Value
Dr. Marc A. Smith, Connected Action Consulting Group |
| Tuesday March 31 | ||
|---|---|---|
| 8:00 am – 8:40 am | Registration & Networking Breakfast • Room: Salon 8 & 9 | |
| 8:40 am – 8:45 am | Conference Chair Welcome • Room Golden Gate B | |
| 8:45 am – 8:50 am | DAA Welcome • Room Golden Gate B | |
| 8:50 am – 9:10 am | Diamond Sponsor – Bring order to your tagging chaos with data quality assurance • Room Golden Gate B
Julien Coquet, Hub’Scan Inc.  |
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| 9:10 am – 10:00 am | Keynote
A Customer Centric Data Philosophy • Room Golden Gate B Jim Sterne, eMetrics Summit |
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| 10:00 am – 10:30 am | Exhibits & Morning Coffee Break • Room: Salon 8 & 9 | |
| Tracks |  |
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| 10:30 am – 11:15 am | Moderator: June Dershewitz
Marketplace Visibility & Efficiency • Salon 1-3 Russell McAthy, BlueGlass Interactive |
Moderator: Angela Tsai
Five Big Analytics Project Lessons • Room: Golden Gate B Jim Cain, Napkyn |
| 11:20 am – 12:05 pm | Moderator: June Dershewitz
Impact of Content on the Customer Journey • Salon 1-3 Lianne MacLean, Electronic Arts |
Moderator: Angela Tsai
Making Marketing Analytics More Relevant to the C-Suite • Room: Golden Gate B Laura Patterson, VisionEdge Marketing |
| 12:05 pm – 1:30 pm | Lunch & Exhibits • Room: Salon 8 & 9 | |
| 12:30 pm – 1:30 pm | Lunch & Learn – Maximizing Impact via Interactive Storytelling • Room Golden Gate B
David Millrod, Insight Rocket  |
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| 1:30 pm – 2:15 pm | Keynote
The Prediction Effect, the Data Effect, and the Persuasion Effect • Room Golden Gate B Eric Siegel, Ph.D., Predictive Analytics World |
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| 2:15 pm – 2:35 pm | Gold Sponsor
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| 2:35 pm – 3:25 pm | Roundtable: Nobody Knows the Trouble I’ve Seen • Room Golden Gate B | |
| 3:25 pm – 3:55 pm | Exhibits & Afternoon Break • Room: Salon 8 & 9 | |
| 3:55 pm – 4:40 pm | Moderator: June Dershewitz
Advanced Mobile App Tracking • Salon 1-3 Ole Bahlmann, Independent Consultant |
Moderator: Angela Tsai
Turning Analytics from a Cost Center to a Value Generator • Room Golden Gate B Veronika Belokhvostova, Hotwire |
| 4:45 pm – 5:30 pm | Moderator: June Dershewitz
Big Data Without the Hype • Salon 1-3 Gary Angel, EY |
Moderator: Angela Tsai
Advanced SEO Impact and ROI Modeling • Room Golden Gate B Bryan Olshock, Red Door Interactive Justin Gabbert, Red Door Interactive |
| 5:30 pm – 7:00 pm | Networking Reception • Room: Salon 8 & 9 | |
| 7:00 pm – 10:00 pm | Dinner with Strangers | |
| Wednesday April 1 | ||
|---|---|---|
| 8:00 am – 8:40 am | Registration • Grand Assembly | Networking Breakfast • Room: Salon 8 & 9 |
| 8:40 am – 8:45 am | Conference Chair Welcome • Room Golden Gate B | |
| 8:45 am – 9:05 am | Sponsor Presentation – 5 Reasons Why Unified Marketing is No Longer a Myth • Room Golden Gate B
Jay McCarthy, Tealium  |
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| 9:05 am – 10:00 am | Keynote
Streamlining and Democratizing Big Data Insights • Room Golden Gate B Colin Shepherd, QVC |
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| 10:00 am – 10:45 am | Speed Dating • Room Golden Gate B | |
| 10:45 am – 11:15 am | Exhibits & Morning Coffee Break • Room: Salon 8 & 9 | |
| Tracks | |
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| 11:15 am – 12:00 pm | Moderator: Shannon Yelland
Optimal B2B Marketing Attribution Analysis Techniques • Salon 1-3 May Xu, LinkedIn |
Moderator: Mark Ryan
From Human Factors to Social Insights • Room Golden Gate B Erling Amundson, Symantec |
| 12:00 pm – 12:55 pm | Lunch • Room: Salon 8 & 9 | |
| 12:10 pm – 12:55 pm | DAA Industry Meeting – Includes Lunch • Room Golden Gate B | |
| 12:55 pm – 1:15 pm | Diamond Sponsor Presentation – Deploy data quality best practices and win big! • Room Golden Gate B
John Pestana, ObservePoint  |
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| 1:15 pm – 2:00 pm | Keynote
How Are Your Ads Faring on Facebook? • Room Golden Gate B Fred Leach, Facebook |
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| 2:00 pm – 2:10 pm | Sponsor Elevator Pitch • Room Golden Gate B
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| 2:10 pm – 2:15 pm | Gold Presentation • Room Golden Gate B
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| 2:15 pm – 3:00 pm | Roundtable: The One Weird Trick I Wish I’d Known Sooner • Room Golden Gate B | |
| 3:00 pm – 3:30 pm | Exhibits & Afternoon Break • Room: Salon 8 & 9 | |
| 3:30 pm – 4:15 pm | Moderator: Shannon Yelland
Migrating Google Analytics Premium to Universal • Salon 1-3 Shannon Yelland, Seed The Web Marketing |
Moderator: Mark Ryan
Full Body Scan: Seeing Your Customer from All Angles • Room Golden Gate B Leanne Smith, Communications Media, Inc. (CMI) Jose Ferreira, Customer Insights |
| 4:15 pm – 5:00 pm | Moderator: Shannon Yelland
Data-Driven PR Measurement • Salon 1-3 Sandra Fathi, Affect |
Moderator: Mark Ryan
A (very) Contrarian View of Tag Management • Room: Golden Gate B Stéphane Hamel, Independent Consultant |
| 6:00 pm – 10:00 pm | DAA Gala • Room Golden Gate B | |
| Thursday April 2 | ||
|---|---|---|
| 8:00 am – 8:40 am | Registration • Grand Assembly | Networking Breakfast • Room: Golden Gate Foyer |
| 8:40 am – 8:45 am | Conference Chair Welcome • Room Golden Gate B | |
| 8:45 am – 9:05 am | Sponsor Presentation – Mobile Search: The Future is Online to Offline • Room Golden Gate B
Adarsh Nair, Marchex  |
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| 9:05 am – 10:00 am | Keynote
Digital Analytics: Ur Doing It All Wrong! • Room Golden Gate B Tim Wilson, Web Analytics Demystified |
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| 10:00 am – 10:45 am | Analytic Thinking Exercise • Room Golden Gate B | |
| 10:45 am – 11:15 am | Morning Coffee Break • Room: Golden Gate Foyer | |
| Tracks | |
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| 11:15 am – 12:00 pm | Moderator: Anna Holt-Gosselin
Top 9 (or 10!) Optimization Testing Lessons Learned • Salon 1-3 Lisa Seaman, Autodesk |
Moderator: Kayden Kelly
ESPN’s Mobile Analytics Implementation Framework • Room Golden Gate B Chris Meares, MaassMedia |
| 12:00 pm – 1:20 pm | Lunch • Room: Golden Gate A | |
| 1:25 pm – 2:10 pm | Keynote
Tag Management – Not Just for Breakfast Anymore • Room Golden Gate B Michael Eves, AT&T |
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| 2:15 pm – 3:00 pm | Moderator: Anna Holt-Gosselin
Integrating Advanced Analytics and Modeling into Your Organization • Salon 1-3 Beverly Wright, BKV |
Moderator: Kayden Kelly
Instituting Data Governance • Room Golden Gate B Angie Pribor, First San Francisco Partners |
| 3:00 pm – 3:30 pm | Afternoon Break • Room: Golden Gate Foyer | |
| 3:30 pm – 4:15 pm | Moderator: Anna Holt-Gosselin
How to Present Results to Get Results • Salon 1-3 Lea Pica, Prudential Financial |
Moderator: Kayden Kelly
Corporate vs. Start Up Social Media Analytics • Room Golden Gate B Monica Wheat, Pixel DSi |
| 4:15 pm – 5:00 pm | Moderator: Anna Holt-Gosselin
Visualization Confrontation (“Smackdown” just doesn’t rhyme) • Salon 1-3 Feras Alhlou, E-Nor Jennifer Veesenmeyer, Merkle Analytics João Correia, Blast Analytics & Marketing Gregory Kaminski, MaassMedia |
Moderator: Kayden Kelly
Goal Setting for Digital Measurement Success • Room Golden Gate B Kayden Kelly, Blast Analytics & Marketing |
| 5:00 pm – 5:30 pm | Wrap Up • Room: Golden Gate Foyer | |
