Pre-Conference Workshops – Sunday – April 3, 2016
Fundamentals Of Digital Analytics – Full Day Workshop – Room: Salon 1 & 2
Jim Novo, Owner, The Drilling Down ProjectBig Data: Proven Methods You Need to Extract Big Value – Full Day Workshop – Room: Salon 3 & 4
Marc Smith, Chief Social Scientist, Connected Action Consulting GroupDr. Marc Smith, Chief Social Scientist, Social Media Research FoundationVisualization and Storytelling — The New Big Data Skill – Full Day Workshop – Room: Nob Hill AB
Lee Feinberg, Founder and President, DecisionVizDay 1 – Monday – April 4, 2016
Registration – Room: Grand Assembly
Networking Breakfast – Room: Salon 8 & 9
Conference Chair Welcome – Room: Golden Gate B
Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics AssociationDAA Welcome – Room: Golden Gate B
Marilee Yorchak, CAE, Executive Director, Digital Analytics Association

In this session, Hub’Scan CEO Eric Dumain and digital analytics veteran Judah Phillips will show how you can place business processes at the heart of your digital business in order to collect clean, actionable data and boost your online performance.
Exhibits & Morning Coffee Break – Room: Salon 8 & 9
Sponsored by:

Moderator: Rachelle Maisner, Mirum
Using live examples submitted to her Present Beyond Measure podcast by analyst practitioners, she will arm you with a solid framework for assessing the effectiveness of all your future data visualizations to create the impact you’re looking for.
Sponsored by:

Moderator: Mark Ryan, Extractable
Sponsored by:

Moderator: Rachelle Maisner, Mirum
Sponsored by:

Moderator: Mark Ryan, Extractable

Learn how Visa partnered with Origami Logic to automate how they measure millions of daily marketing signals — from every ad, creative, post, keyword, video, email, website visit, and more — to make continuous in-flight campaign optimizations. Hear about Visa’s journey from post-mortem reports to real-time insights, and see how marketing signal measurement can help you make better data-driven decisions, every day.
Lunch in Exhibit Hall – Room: Salon 8 & 9
Book Signing
The Devil’s Data Dictionary – Room: eZone, Booth 418
Books available for free during book signing
Gold Sponsor Presentation – Room: Golden Gate B
Exhibits & Afternoon Coffee Break – Room: Salon 8 & 9
Sponsored by:

Moderator: Rachelle Maisner, Mirum
Sponsored by:

Moderator: Mark Ryan, Extractable
Networking Reception – Room: Salon 8 & 9
Register today to make sure you don’t miss the one time each year that the Analytics community gets together to celebrate, award, and recognize the great work we do.

OR
Dinner With Strangers – Sign up in advance at the eZone, Booth 418
Day 2 – Tuesday – April 5, 2016
Networking Breakfast – Room: Salon 8 & 9
Conference Chair Welcome – Room: Golden Gate B
Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics AssociationExhibits & Morning Coffee Break – Room: Salon 8 & 9
Moderator: Karen Bellin, Mirum
Moderator: Raphael Lopez, Extractable
Lunch – Room: Salon 8 & 9
Sponsor Elevator Pitch – Room: Golden Gate B
Exhibits & Afternoon Break – Room: Salon 8 & 9
Moderator: Karen Bellin, Mirum
Moderator: Raphael Lopez, Extractable
Moderator: Karen Bellin, Mirum
Moderator: Raphael Lopez, Extractable
Wrap Up – Room: Golden Gate B
Post-Conference Workshops – Wednesday – April 6, 2016
Applying Digital Analytics – Full Day Workshop – Room: Salon 1 & 2
Jim Novo, Owner, The Drilling Down Project