Speakers

Josh serves as VP, Growth at SparkPost. Before the RestEngine team joined Twitter, Josh was the co-founder and CEO of RestEngine where he led the launch of its industry leading social data outbound marketing automation platform. With over 12 years of marketing best practices and email deliverability experience, Josh has led the best practices & deliverability teams at leading outbound marketing technology platforms including Marketo, Lyris, EmailLabs and Topica. Additionally, with over 18 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.

Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the  leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.

Eric has over 20 years’ experience in IT and strategic business development for companies such as Oracle, Apple and Allaire-Macromedia. In 2008, Eric founded Hub’Sales, a consulting firm specializing in digital analytics which quickly became the European leader in its field.

In 2010, he created the model for automated real-time digital analytics quality assurance and launched the R&D program to build the Hub’Scan EX platform. Eric has led the vision and the strategic development of Hub’Scan which was awarded Digital Analytics Technology of the Year in 2015. Hub’Scan is used by thousands of websites around the world to ensure their quality of data, improve performance and optimize business results.

Vab Dwivedi is the Director of the Digital Customer Experience Optimization team for Dell.com. The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers Dell.com’s transactional, commercial and support layers globally. Vab’s team leverages both A/b and multivariate testing as well as significant targeting campaigns to help develop a world class user experience that is relevant to Dell’s customers across all devices, from desktop to small screen users. The detailed analysis that is created from their work helps to drive a better user experience that is constantly being optimized for conversion and revenue. Vab has helped to create a positive culture at Dell that promotes the use of testing and personalization technologies to make the right decision with the customer experience always at the forefront. Vab is a graduate of the University of Texas and resides in the Austin area.

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Ben Gaines is a Director of Product Management for Adobe Analytics. In this role, he works closely with Adobe customers to understand their needs, provides input on product strategy and roadmap, and manages the planning and design of new features. Previously he has been a manager of digital analytics at ESPN, a Community Manager and Technical Writer at Adobe, and a Technical Support Engineer at Omniture prior to its acquisition by Adobe. Ben has an MBA from the University of Utah and a BA from Brigham Young University. He lives near Salt Lake City, Utah, with his wife and three children.

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.

Michael Helbling is the Analytics Practice Lead at Search Discovery. In that role he guides clients in creating meaningful analytics programs that drive value in real terms. For more than a decade he has been a practitioner of digital analytics with expertise in implementation, data interpretation, and optimization. In 2015, Search Discovery’s Analytics Practice became the first North American company recognized as an Adobe Analytics specialized partner, and also won recognition from Google as the recipient of The Google Analytics Award for Excellence.

He frequently speaks and writes about analytics topics and is a co-host on The Digital Analytics Power Hour podcast.

Scott Herman is a product manager on the Google Analytics team, in charge of Google Tag Manager. He previously helped establish Google Analytics Premium services and support from the ground up, and led the product's global implementation team. Prior to Google, Scott conducted research as a Fulbright Scholar in China. He holds degrees in Linguistics and Brain & Cognitive Sciences from the University of Rochester, where he graduated with honors.

Opher is a serial entrepreneur and executive, now on his third industry-disrupting start-up. His previous two
start-ups, ClassX, a VoIP pioneer, and Kagoor Networks, a VoIP analytics pioneer, were market successes. ClassX merged with VocalTec and went public on the NASDAQ in 1996 and Kagoor was acquired by Juniper Networks in 2005. Prior to founding Origami Logic, Opher was General Manager and SVP of Juniper’s $1B routing division.

Kashif Khurshid is a leading expert in Web Analytics and has over 10 years of experience in digital marketing and analytics. He graduated with an MBA in Finance & Management Information Systems from University of ST. Thomas and completed his undergraduate from University of Houston in Marketing & Finance. He is currently at Waste Management as a Sr Strategist of Web Analytics and has held many leadership roles at organizations such as Charles Schwab, Reliant Energy and TravelClick. In addition, Kashif also leads the Houston chapter for Web Analytics Wednesdays (an International web analytics networking association). When he is not at work, you may find him on bewildered lands and off-road parks trying to free up his jeep from the dirt. Kashif currently resides in Sugar Land with his lovely wife & daughters.

During the last few years, Progressive Insurance has grown its digital presence and Kaitlin Marvin has been instrumental by leading the digital analytics space for various key areas within the company. Apart from being the Google Analytics account administrator and managing over 20 platforms, she plays a key role in daily data mining activities and problem management. Her skills with tools such as Tableau, R, Hadoop and BigQuery have enabled her to provide quick insights into changing market conditions, which have assisted business leaders in making informed decisions related to various offerings and user interfaces. Her realm of analytics knowledge extends beyond just web and mobile applications, server and client side, and she spends plenty of time teaching Google Analytics and learning new technologies.

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

Judah Phillips is an award-winning entrepreneur, management consultant, and business author. He co-founded the automation-focused predictive analytics and machine learning (PAML) SaaS-vendor Squark and the data science and analytics consultancy SmartCurrent. A Harvard Innovation Lab VIP, Judah has written three books on analytics, data science, and data strategy. An adjunct professor at Boston University and a lecturer at Babson College, he is also on the board of the NIST-funded "Data Science for All" project at San Jose State University and is a founding member of the University of Massachusetts Advisory Council for the Humanities and Fine Arts.

Lea Pica is an educator of thousands of digital analysts, marketers, SEM/SEO's, and consultants who want to present data stories that inform decisions, inspire ideas, galvanize into action, and communicate the value of their work. She hosts the industry-recognized Present Beyond Measure® Podcast, and blogs about stellar data presentation at LeaPica.com. Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 15 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria's Secret, Ralph Lauren, and Prudential. She's trained practitioners in companies like CVS, Starwood, Hyatt, LexisNexis, and Kelley Blue Book. One day, Lea noticed that no one was taking action when she presented data and completed transformed her approach to actionable data visualization. After seeing massive results in informing decisions and effecting organizational change, she became passionate about teaching other practitioners how to do the same using neuroscience-based principles of information sharing. Lea's greatest passion is the stage, which is her platform for empowering digital analytics and marketing practitioners to present information in a way that inspires action and creates indispensability.

Shiyi leads the Customer Analytics and Segmentation team for Microsoft.com. With a Ph.D. in Neuroscience and an MBA, her blended experiences help to apply scientific rigor to digital analytics that drive business impact – first at Amazon, and now at Microsoft. She is an advanced analytics practitioner who brings a deep understanding of complex experimentation, dynamics and discipline to digital analytics. As part of her responsibilities, Shiyi has developed analyses and story-telling techniques that have shaped the way we segment our customers, change the conversion processes on our web properties, and influenced the future state of our customer experience.

Ryan Sleeper is Director of Data Visualization at Evolytics, a full-service digital analytics consultancy out of Kansas City, where he's worked with data-driven brands including TurboTax, Mint, Roku, Sephora, Dr Pepper, and the Atlanta Hawks, among many others.

Outside of his day job, he enjoys creating innovative data visualizations that have led to several notable Tableau recognitions including 4-time Top 25 Tableau Public Viz of the Year, 2014 Tableau Public Viz of the Year Runner-Up, 2014 Elite 8 Sports Viz Finalist, 2013 Elite 8 Champion, 2013 Tableau Iron Viz Champion, and 2015 Tableau Public Viz of the Year. His work has garnered attention from popular websites including The Guardian, ESPN, and U.S. News.

Dr. Marc A. Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group. Smith co-founded the Social Media Research Foundation (http://www.smrfoundation.org/), a non-profit devoted to open tools, data, and scholarship related to social media research. He contributes to the open and free NodeXL project (http://nodexl.codeplex.com) that adds social network analysis features to the familiar Excel spreadsheet. NodeXL enables social network analysis of email, Twitter, Flickr, WWW, Facebook and other network data sets. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann which is a guide to mapping connections created through computer-mediated interactions. Smith has published research on social media extensively, providing a map to the landscape of connected communities on the Internet.

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.--

Jessica Williams is the global innovation marketing and analytics leader at Visa. Jessica is focused on digital and social activation and measurement across brand, B2B and corporate marketing. Jessica designs and executes innovative digital and social marketing programs in order to enhance brand equity, achieve revenue initiatives, differentiate products, and drive robust marketing, communications, and business strategy. Prior to Visa, Jessica headed up communications measurement at Yahoo! and led a large analytics team at WCG, working on Fortune 50 brands such as Verizon, P&G, Intel and Johnson and Johnson. Jessica lives in San Francisco but loves her Chicago Sports teams (go Blackhawks!).

Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.