Lifetime Association Partner
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has nearly 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.
Diamond Sponsor
Hub’Scan introduces a truly disruptive shift into the digital industry as it is the first company ever to lay the groundwork for digital analytics business processes into a structuring, comprehensive, user-friendly and automated SaaS platform.
Hub’Scan EX is an award-winning platform that manages data collection processes to secure data relevance, compliance, accuracy and efficiency.
Our uniqueness is based on our ability to deliver a comprehensive platform that addresses any need for data value in digital, from traffic acquisition to business conversion to visitor knowledge.
For more information about http://www.hub-scan.com or visit our booth in the exposition hall.
Gold Sponsors
Heap is an analytics platform which helps companies make better business decisions based on retroactive insights derived from their users’ actions. Heap automatically captures every swipe, click, tap or form submission. As a result, Heap is the single source of truth for data-driven organizations looking to increase conversion, decrease abandonment, easily segment users, improve retention, and completely remove tagging from analytics. Available for iOS and web, Heap can be installed in less than 5 minutes and start delivering valuable insights instantly. Over 3,000 companies use Heap today including Intuit, AdRoll, Zendesk, Macy’s and Optimizely; check out the fastest growing analytics startup in the industry at www.heapanalytics.com.
ObservePoint is the pioneer and industry leader in Data Quality Assurance. Co-founded by the Omniture co-founder John Pestana, ObservePoint ensures the data collection across digital marketing channels is implemented correctly and actively performs tests to find reporting mistakes, duplicate tags, data leakage and page errors. Without any code to deploy, ObservePoint delivers alerts real-time, to help you make better decisions on your big data.
Silver Sponsor
TMMData is a leading provider of flexible data management solutions and software that enables organizations of all sizes, from mid-level to enterprise-scale, to easily access, integrate, standardize, analyze, mobilize, and visualize data from nearly any source. TMMData’s software drives nimble decision making and organizational efficiency, giving businesses the tools they need to operationalize data by automating productivity-sapping data integration tasks. A spectrum of technology users can customize functioning data delivery methods for any system output in personalized data views with TMMData’s unique platform, which eclipses the processing capabilities of extract, transform and load (ETL) systems and the accessibility of online data management systems. TMMData puts the ability to transform data into knowledge at the fingertips of nearly anyone in an organization, from analysts to C-suite executives.
TMMData’s clients represent a range of industries and include Comcast, FedEx, St. Jude Children’s Research Hospital, Royal Caribbean, T-Mobile, and Penn State University.
Bronze Sponsors
The Institute for Advanced Analytics has prepared data savvy professionals for leadership in a digital world through its Master of Science in Analytics (MSA) program since 2007. Our mission: to produce the world’s finest practitioners of analytics — individuals who have mastered complex methods and tools for large-scale data modeling, who have a passion for solving challenging problems through teamwork, who are guided by intellectual curiosity, honesty and integrity, and who strive to attain the highest level of professionalism through continuous self-improvement. The MSA is a ten-month intensive, competitively priced educational experience offering excellent return on investment: focused, practical, and proven.
UBC Continuing Studies offers the 100% online Award of Achievement in Digital Analytics program in collaboration with the Digital Analytics Association (DAA). This award-winning program is one of our most popular programs with over 1,200 graduates from 40 countries. Also in partnership with the University of California, Irvine Extension, UBC Continuing Studies jointly offers the Web Intelligence Certificate. For more information on these programs and our recently launched 100% online Certificate in Digital Strategy, visit our website.
University of California, Irvine Extension offers a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC/DAA Award of Achievement in Digital Analytics and five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our certificates in Data Science and Predictive Analytics, please visit www.extension.uci.edu.
Event Sponsors
You’ve probably heard of Tableau, the best-in-class data discovery and visualization tool. (If not, we’d love to give you a demo and change your analytics world.) At Boulder Insight, we have your complete one-stop Tableau analytics package ready for you to get started – Desktop to build, Server to host, and VIZbot to distribute. We’ll get you set up and building amazing, truly insightful visualizations in no time. As a Tableau Silver Partner and as certified Tableau Consultants and Trainers, we’ve served clients of all sizes in a variety of industries to help them better see and understand their data and get the most from their Tableau investment. Whether you’re looking for a quick start implementation, data prep and ETL services, training of any length, embedded staff, or regular tune-ups, our capabilities will meet your needs, your budget, and will exceed your expectations.
Origami Logic makes it possible to measure the performance of cross-channel campaigns, every day. We help marketers evolve from asking “what happened last month?” to instantly knowing what can be done now to optimize marketing investments. Leading brands like P&G, Cisco, Visa, Wells Fargo, and Omni Hotels use our Marketing Signal Measurement platform to:
- Drive revenue growth with greater efficiency by optimizing execution based on real-time campaign performance rather than stale, post-mortem reports.
- Promote transparency and accountability across your teams and agencies by creating a single source of truth for campaign performance.
- Uncover campaign insights automatically via data science algorithms that proactively alert your team of opportunities as they arise.
Origami Logic is led by a veteran executive team and funded by top-tier investors including Accel Partners, Icon Ventures, Next World Capital, DAG Ventures and Lightspeed Venture Partners. Learn more www.origamilogic.com and follow us on Twitter @OrigamiLogic.
Media Partners
CMSWire.com publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Follow us on Twitter @cmswire or join our mailing list for access to exclusive reports, white papers and webinars.
Data Informed is the leading resource for business and IT professionals looking for news, in-depth case studies, expert insight, best practices, and product analyses to plan and implement their data analytics and management strategies. Data Informed gives decision makers perspective on how they can apply big data concepts and technologies to their business needs. With original insight, ideas, and advice, we also explain the potential risks and benefits of introducing new data technology into existing data systems.
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine keeps professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. Focused on digital content and the business models that surround it, EContent magazine keeps C-level executives, content managers, and content marketers and strategists ahead of the curve, so that they can maximize their investment in digital content. EContent covers the people, products, and services that make content happen!
Marketing Dive is the mobile-friendly industry resource for digital marketers. Our mission is to provide busy marketing execs with a bird’s-eye-view of the industry in 60 seconds. With a daily email newsletter, website, and app, Marketing Dive keeps you informed on the go. You’ll get coverage of topics such as mobile marketing, content marketing, social media, email marketing, video, payments, location based services, SEO/SEM, and more. Join over 22,000 digital marketers and brand managers already receiving Marketing Dive daily.
PPC, Conversion Optimization and Analytics Consulting