Applying Digital Analytics


The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Jim Novo
Jim Novo


The Drilling Down Project

Instructor: Jim Novo, Owner, The Drilling Down Project

San Francisco Workshop Program – Room: Salon 1 & 2

Wednesday, April 6, 2016
Applying Digital Analytics – full day
8:00am to 4:00pm – Includes lunch and two
15-minute breaks
Regular Price: $1,050
Onsite Price: $1,150

Register Now!

Combo Price: Register for both and get
the second half price

Register for both the Fundamentals of Digital Analytics
and Applying Digital Analytics
Regular Price: $1,575
Onsite Price: $1,725
Promotions and Discounts: DAA Members save 20%

What Will You Learn?

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance & profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing
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