Pre-Conference Workshop – Sunday – May 14, 2017
Big Data: Proven Methods You Need To Extract Big Value – Full Day Workshop – Room: Salon 5 & 6
Marc Smith, Chief Social Scientist, Connected Action Consulting GroupDr. Marc Smith, Chief Social Scientist, Social Media Research FoundationPre-Conference Workshop – Monday – May 15, 2017
Fundamentals Of Digital Analytics – Full Day Workshop – Room: Salon 1 & 2
Anil Batra, Managing Partner, OptizentDay 1 – Tuesday, May 16, 2017
Registration – Room: Grand Assembly
Networking Breakfast – Room: Salon 9
Conference Chair Welcome – Room: Salon 7
Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics AssociationDAA Welcome – Room: Salon 7
Sponsor Presentation – Room: Salon 7
Exhibits & Morning Coffee Break – Room: Salon 9
Lunch – Room: Salon 9


Exhibits & Afternoon Coffee Break – Room: Salon 9
Networking Reception – Room: Salon 9
Day 2 – Wednesday, May 17, 2017
Networking Breakfast – Room: Salon 9
Conference Chair Welcome – Room: Salon 7
Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association- How to turn data into a compelling, persuasive story
- How to use graphics effectively in your presentations
- The Dos and Don’ts of information graphics — common pitfalls and how to avoid them
Exhibits & Morning Coffee Break – Room: Salon 9
In this talk you’ll:
- Understand what ‘bots’ are and why everyone is talking about them
- Learn how to distinguish the hype from the reality
- Get valuable tips to creating a successful chatbot
- Hear relevant case studies/success stories
- Understand how to incorporate bots your business strategy
Lunch – Room: Salon 9
The career ladder has been retired: more professionals are using the career “jungle gym” to hop between roles and disciplines. How do you leverage these endless possibilities to not only discover where you want to go in your career but to also make it a reality? Carla will share her personal story of tapping into her innate curiosity to uncover what she truly loved doing, how she perfected her skill set with key job experiences, and how she ultimately moved into bigger and better roles by learning how to ask for opportunities.

Exhibits & Afternoon Break – Room: Salon 9
- Lessons learned from implementing personalization scenarios and tactics
- Using data to determine where/how to start personalizing
- Measurement strategies for personalization scenarios to determine effectiveness
- Technology considerations (what works and what will bite)
- How to elicit cross-channel learnings from personalization
Wrap Up – Room: Salon 7
Post-Conference Workshops – Thursday – May 18, 2017
Applying Digital Analytics – Full Day Workshop – Room: Salon 1 & 2
Anil Batra, Managing Partner, OptizentVisualization and Storytelling — The New Big Data Skill – Full Day Workshop – Room: Nob Hill BC
Lee Feinberg, Founder and President, DecisionViz