Speakers

Tanya Atwater
Tanya Atwater

American Geophysicist and Marine Geologist

Tanya Atwater is a retired American geophysicist and marine geologist who specialized in plate tectonics, in particular the evolution of the San Andreas Fault plate boundary. Her educational work focused on the creation of computer-animated multimedia products and presentations depicting plate tectonic histories.


Anil Batra
Anil Batra

Digital Marketing and Analytics Consultant

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.


Carla Borsoi
Carla Borsoi

VP of Marketing

Nima

Carla Borsoi is VP of marketing of Nima, where she leads efforts to promote connected food sensors that give people the power to know what’s in their food. For more than 20 years, she has worked across marketing, consumer insights, analytics and community roles for large consumer brands, like AOL and Ask.com, as well as nascent companies in specialized markets - from new parents to hedge funds and baby boomers. She's run over 2,500 individual interviews, 500 surveys, spent endless hours on web analytics and in quantifying results in the past 10 years, not to mention built countless spreadsheets & decks into robust marketing and product strategies. In her spare time, she runs a cocktail club, works with stealth startups and advises nonprofit Salon97. She believes meals shared and a well-crafted cocktail can save your soul. Founded in 2013, Nima enables people to be their healthiest selves by giving them the power to know what’s in their food. Carla earned an A.B.H. in Spanish/Theater and an M.B.A. from Rollins College.


Angie Brown
Angie Brown

Director, Web & Digital Analytics

Elsevier Clinical Solutions

Elsevier Health Sciences is a a global publisher of medical information and services. In her role at Elsevier, Angie leads implementation, analysis, and data integration efforts for more than 70 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, then moved into Strategic Services consulting for Coremetrics. She has served as the Co-Chair for the WAA Standards Committee for the past 3 years.


Sherry Cady-Treder
Sherry Cady-Treder

Sr. Technical Web Analyst

Autodesk

Sherry Cady-Treder has helped people and businesses understand their most productive marketing investments by focusing on web analytics, forecasting and budget management, as well as dashboard creation. By leveraging extensive experience with in-house and third-party data sources, she works to place actionable insights into the hands of marketers, supporting the most agile responses to an ever changing marketplace. With a background in finance, Sherry has worked for REI, Safeco and for the past three years at Autodesk.


Cindy Chen
Cindy Chen

Senior Manager, Digital Analytics and Optimization

Hewlett Packard Enterprise

Cindy Chen is responsible for digital marketing strategy and personalization as a Senior Manager, Digital Analytics and Optimization at Hewlett Packard Enterprise. She is highly experienced in managing major global strategy and vision for HPE’s web team; a team dedicated to driving innovation and change through A/B, MVT or Personalization testing. She has developed and optimized user experiences by focusing on personalized site experiences to all audience segments, including inbound campaign traffic marketing programs.


Robin Chiang
Robin Chiang

VP, Product Measurement, Testing & Intelligence

First Data Corporation (invited)

Robin recently joined First Data Corporation as, VP, Product Measurement, Testing & Intelligence. In this brand new role, she will measure product performance, defining key business indicators and surface deep behavioral insights using both qualitative and quantitative approaches. As First Data's small to medium merchant (SMB) suite grows, Robin will be developing methods to measure and test across the entire product portfolio, surfacing strategic opportunities and trends. The First Data SMB suite includes exciting new solutions such as Clover Station, Clover App Market, Insightics, Perka and many others. Under Robin's leadership there will also be a strong focus on market research, NPS, user studies and follow-me-home programs to paint a clear 360 degree picture of the SMB customer and actionable product insights.

Prior to First Data, Robin was Sr. Director, Experimentation & Behavioral Analytics at PayPal, serving as a senior analytics thought leader responsible for developing both website and mobile app optimization and intelligence tools for thousands of internal marketers, analysts, product managers and engineers. Robin joined PayPal in 2011, developing and implementing the first global enterprise A/B testing platform in concert with advanced analytics and driving best practices across PayPal globally. Prior to PayPal, Robin implemented eBay's first global enterprise platform for A/B testing and automated reporting. She developed a blueprint for scaling large complex A/B testing in repeatable manner while driving an organization-wide culture change toward A/B testing. As a result, Harvard Business Review recognized eBay's testing capability & practice in 2011 as best in class. For past 8 years at eBay Inc. Robin has demonstrated passion for driving product and marketing optimization by bringing together qualitative and quantitative customer analytics.

Robin has prior Board experience serving on non-profit corporation & analytics advisory boards. Robin often leverages DAA for employee continued education and networking needs. Robin is keenly interested in helping DAA become a world-recognized resource for both analytics professionals as well as corporations who want to improve their analytics capabilities.


June Dershewitz
June Dershewitz

Head of Data Governance and Analytics

Twitch

Analytics leader with client-side and consulting background. Deep knowledge of marketing and product analytics. Global industry board experience.


Angel Doran
Angel Doran

Director Product Analytics & Optimization

Sephora (invited)

Angel Doran is the Director of Product Management-Product Analytics and Optimization at Sephora, where she is leading a team to create innovative analytics and data solutions to support Sephora’s omni-channels. Sephora is a major retail innovator, and her team leads the development and evolution of Sephora’s measurement and ensures data integrity across Sephora’s platforms and systems. She has an extensive track record of planning and analyzing customer, cross-channel marketing, digital strategies and robust data driven projects to optimize customer experience and drive conversion.


Margaret Escobar
Margaret Escobar

Manager, Digital Analytics Group

IBM

Margaret manages a team of talented web analysts located in the US and Europe. Her team provides consulting, reporting and analysis of web activity to internal clients, mostly marketing teams, in all of IBM's major business units, including hardware, software and services. Margaret joined IBM in 1998 as the manager of the Netfinity / System X web site. She helped launch eCommerce at IBM, and spent several years in the Personal Computing division before joining ibm.com. Margaret had a previous career in international and cross-cultural consulting. She is a graduate of Wellesley College with an MBA from the University of Texas at Dallas.


Lee Feinberg
Lee Feinberg

Founder and President

DecisionViz

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner. Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program. Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

Anita Fong
Anita Fong

Web Analytics and Tracking Manager

The Clorox Company

Anita Fong manages web analytics and tracking implementation at The Clorox Company. Prior to Clorox, as a digital analyst at VML, she worked with other CPG clients such as Kimberly-Clarke, The Coca Cola Company, Purina, etc. In her free time, she volunteers at the planning committee of the San Francisco chapter of the Digital Analytics Association (DAA)


Jill Grozalsky
Jill Grozalsky

Marketing Strategist

Genuine

Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, social media strategy, and comprehensive marketing strategies. Currently a marketing strategist at Genuine, Jill develops strategic visions and communication plans focused helping clients through digital transformation and achieving both near-term results and long-term growth from their digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help companies drive personalized digital engagement. Prior to Genuine, Jill led digital maturity campaigns for clients looking to maximize their investments in customer experience management (CXM) platforms at Verndale.


Michele Kiss
Michele Kiss

Senior Partner

Analytics Demystified

Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner.

Michele is an active member of the digital analytics community, including holding a leadership position as Co-Chair of the Digital Analytics Association (DAA) Membership Committee and volunteering as a mentor in the Analysis Exchange, helping aspiring digital analysts provide free consulting to non-profit organizations.

Michele was the winner of the inaugural DAA Awards for Excellence “Rising Star” award, is a frequent speaker at conferences like the eMetrics Summit, Accelerate, Adobe Digital Marketing Summit and the Online Marketing Summit, has written for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts. You can read her thoughts at http://michele.webanalyticsdemystified.com or @michelejkiss on Twitter.


Moe Kiss
Moe Kiss

Product Analyst / Digital Analytics

THE ICONIC

Moe had an unusual entry path in to digital analytics moving from Defence to Australia's biggest online fashion retailer, THE ICONIC. She has worked both agency and client side and has experience with a variety of tools such as Tableau, R, SQL, Google Analytics and Excel. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.


Ronny Kohavi
Ronny Kohavi

Distinguished Engineer, General Manager, Analysis and Experimentation

Microsoft

I am a Microsoft Distinguished Engineer and General Manager of the Analysis and Experimentation team at Microsoft's Artificial Intelligence and Research group. I was previously a Partner Architect at Bing, part of the Online Services Division, General Manager for Microsoft's Experimentation Platform, director of data mining and personalization at Amazon.com, and VP of Business Intelligence at Blue Martini Software.


Nancy S. Koons
Nancy S. Koons

Independent Web Analytics Consultant

Team Demystified

Nancy got her start in analytics in 2004 at Convergys Corporation, where she helped build out the Behavioral Intelligence consulting practice for Convergys’s client base. In 2007 she started working for Vail Resorts as their first Digital Analyst and built out the analytics practice, which supports all of Vail’s on-mountain and digital properties, including EpicMix, which launched in 2010. Nancy now works as an Independent Digital Analytics Consultant helping other innovative companies make better business decisions utilizing their digital data. Nancy has been working in digital analytics for over a decade and has been a long-time contributor to Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences.


JoAnn Kuchera-Morin
JoAnn Kuchera-Morin

Director, AlloSphere Research Group

University of California, Santa Barbara

JoAnn Kuchera-Morin is a composer, Professor of Media Arts and Technology and of Music, and a researcher in multi-modal media systems, content and facilities design. The culmination of Professor Kuchera-Morin’s research efforts is the one-of-a-kind Allosphere Research Facility, completed in 2007, in the California NanoSystems Institute (Elings Hall) at the University of California, Santa Barbara. The AlloSphere, a 30-foot diameter sphere built inside a three-story near-to-anechoic (echo free) cube, facilitates research collaborations in an environment that can simulate reality. The AlloSphere is one of the largest immersive scientific instruments in the world containing unique features such as true 3D, 360-degree projection of visual and aural data, and sensing and camera tracking for interactivity (www.allosphere.ucsb.edu). Dr. Kuchera-Morin serves as the Director of the AlloSphere Research Facility.

Earlier Professor Kuchera-Morin created, built, and designed UC Santa Barbara’s Center for Research in Electronic Art Technology and has been the Center’s Director since its inception in 1986. Her years of experience in digital media research led to the creation of a multi-million dollar sponsored research program for the University of California—the Digital Media Innovation Program. Dr. Kuchera-Morin was Chief Scientist of the Program from 1998 to 2003.


Johnna Marcus
Johnna Marcus

Sr. Director

Sephora Innovation Lab (invited)

Johnna Marcus is the Senior Director, Sephora Innovation Lab, leading digital marketing strategy, new business partnerships and Sephora’s prepaid gift card programs. Since joining Sephora in 2011, Johnna, as the Director of Mobile & Store Digital Marketing, has managed the mobile marketing and strategy for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report and the only Genius ranking in L2’s 2013 Digital IQ Index®: Specialty Retail. With her leadership in this space, Johnna was named one of Mobile Marketer’s “Mobile Women to Watch” for 2013 & one of iMedia’s Top 10 Hottest Digital Marketers of 2013.


Lori McNeill
Lori McNeill

Analytics and Conversion Optimization Specialist

Elements Behavioral Health

For more than 15 years, Lori has been digging into data and executing optimization strategies for organizations such as NASA, Mattel, Office Depot, DermStore, and the Team One division of Saatchi & Saatchi. Her career has run the gamut from developing materials for space vehicle applications as a materials engineer to helping Fortune 500 companies understand and optimize their investment in the digital world. Her expertise spans several verticals and many facets of digital analytics: from the nitty-gritty technical details of tool implementation and statistical modeling, to strategic issues around monetization and product development.


Lori is an active member of the Digital Analytics Association (DAA), serving on the DAA Awards for Excellence committee every year since its inception. She is also a member of the Association for Computing Machinery Special Interest Group on Knowledge Discovery and Data Mining. She serves as the Chief Technical Adviser of Riptide Analytics and President of the Proposed Shasta Cascade Section of the Society of Women Engineers.


Prolet Miteva
Prolet Miteva

Sr. Manager, Web Analytics Platforms & Customer Engagement Analytics

Autodesk

Prolet Miteva is a Senior Manager responsible for the integration of Web Analytics Platforms for the Autodesk marketing websites. With over 15 years of experience in software development and analytics, she is constantly looking for ways to measure and improve the experience for customers.

Throughout her career, Prolet has worked on projects from software for embedded platforms, to development and measurement of desktop applications, ecommerce and marketing websites. She also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA).

In her spare time Prolet enjoys participating in archery events throughout the Bay Area.


Laura Patterson
Laura Patterson

President

VisionEdge Marketing

Laura is a proven marketing practitioner, respected consultant and dynamic speaker. Her expertise is helping marketing organization’s transform into high performing centers of excellence. A marketing operations champion and pioneer on the science side of marketing, she is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. Laura has authored three books: Measure What Matters: Reconnecting Marketing to Business Goals and Marketing Metrics in Action. and Gone Fishin': A Guide to Hooking, Keeping, & Growing Profitable Customers. Her marketing leadership roles at Motorola, State Farm, DME Systems, Shushenoff Consulting, and ETI include: Marketing Operations Manager, Customer Loyalty & Experience Architect, Product Marketing Manager, and Customer Relationship Director.


Kenneth Sanford
Kenneth Sanford

Analytics Architect

Dataiku

 Ken is the US lead Analytics Architect for Dataiku. He is a reformed academic economist who likes to empower customers to solve problems with data. Ken’s primary passion is teaching and explaining. He likes to simplify and tell stories.Ken has spent time in academia (Middle Tennessee State University, U of Cincinnati, Boston College) consulting (Deloitte) and software development (SAS, H2O). He has a Ph.D. in Economics from the University of Kentucky in Lexington and his work on price optimization has been published in peer-reviewed journals.


Krista Seiden
Krista Seiden

Analytics Advocate

Google

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is the Analytics Advocate for Google where she is responsible for educating and advocating for digital analytics and optimization best practices as well as running the GA 360 training program. As an active member of the digital analytics community, she also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA). Krista was the winner of the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden.

Marc Smith
Marc Smith

Chief Social Scientist

Connected Action Consulting Group

Dr. Marc A. Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group. Smith co-founded the Social Media Research Foundation (http://www.smrfoundation.org/), a non-profit devoted to open tools, data, and scholarship related to social media research. He contributes to the open and free NodeXL project (http://nodexl.codeplex.com) that adds social network analysis features to the familiar Excel spreadsheet. NodeXL enables social network analysis of email, Twitter, Flickr, WWW, Facebook and other network data sets. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann which is a guide to mapping connections created through computer-mediated interactions. Smith has published research on social media extensively, providing a map to the landscape of connected communities on the Internet.

Jim Sterne
Jim Sterne

Founder

eMetrics Summit

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org


Tam Tran
Tam Tran

Digital Marketing Analytics & Insights Manager

NVIDIA

Tam Tran is a digital analytics evangelist by day and tennis enthusiast & foodie connoisseur by night. Prior to her role at Nvidia, Tam was a Senior Testing & Optimization Analyst at Adobe where she was responsible for the planning, project management, execution and analysis of a/b or multivariate tests as well as targeting and/or segmentation for Adobe.com. Tam has also served as Digital Marketing Metrics Analyst / Web Metrics Analyst at Cisco and Senior Social Business Analyst at Symantec.


Carl Wall
Carl Wall

Sr. Data Governance Consultant

ObservePoint

Carl has over 12 years of experience in digital marketing, analytics optimization, and consulting. Carl is a Certified Adobe Analytics expert with over 6 years of experience designing & implementing Adobe Analytics solutions. He also has experience in building web based tools and databases. His skills include Adobe Analytics implementations, requirement development, SDR documentation, quality assurance and technical testing. Prior to joining ObservePoint, Carl worked as an Engineering Manager.  In that role, he managed a wide variety of projects and teams. His flexibility and skill set allowed him to work on projects ranging from basic Adobe Analytics implementations to managing large scale complex analytics migrations.  With his background in digital marketing, technical implementations and implementation audits and consulting he is very qualified to serve as a Sr. Data Governance Consultant.


Dona Wong
Dona Wong

Author

The Wall Street Journal Guide to Information Graphics

At Yale, Dona studied information design with renowned professor and author Edward Tufte. After eight years as business graphics editor at The New York Times, she headed the information graphics department at the The Wall Street Journal, where she was responsible for setting the graphics standard for the newspaper, making visual sense of complex data for millions of readers.

Today, Dona is a communications consultant who specializes in data visualization and presentation graphics. She speaks at major corporations, government agencies, and conferences on the topic of presentation graphics and information design.


Mariya Yao
Mariya Yao

Head of R&D

TOPBOTS.com

Mariya Yao is the Head of Research & Design at TOPBOTS, a strategy and research firm focused on enterprise artificial intelligence. She advises Fortune 500 executives at companies like L'Oreal, Paypal, and WPP on executive strategy for AI & bots. Follow her on Twitter at @thinkmariya for the latest in AI research and industry news.


Marilee Yorchak
Marilee Yorchak

Executive Director

Digital Analytics Association

Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.


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