Elizabeth (Smalls) Eckels
Smalls Analytics & Team Demystified
Elizabeth Eckels, better known as "Smalls" within the Analytics industry, is known for efficiently driving data to be high quality and highly functional. Her valuable experience spans across sectors, with Analytics focused on Technology, Education, Media, Healthcare and very deep experience in Retail.
She is currently consulting for Google and DSW, both Fortune 1000 companies, through Team Demystified as part of Analytics Demystified, Inc. Her company, Smalls Analytics, LLC, is focused on developing and providing best-in-class analytics for clients and has provided services for Google, DSW, Cardinal Health (Fortune 26), Things Remembered, Print Syndicate, Oxo GoodGrips, TireDiscounters, Donato's Pizza, and Homage.
Formerly a senior level Analyst at Abercrombie & Fitch, Elizabeth was responsible for managing analytics projects from inception of the business questions to sharing the story of the data, contributing to the growth and development of the analytics team, supporting CRM and testing initiatives, and managing a team member whose focus is on Social & Mobile Apps.
Elizabeth is the winner of the Digital Analytics Association "Rising Star" award (2013) and has been an active member in the local analytics community by mentoring students. Additionally, she is an evangelist of the Analysis Exchange to promote growth of both analysts and seasoned practitioners to support non-profit needs. She has been speaker & moderator at eMetrics and Accelerate, and regularly contributes to online conversations about Digital Analytics via @SmallsMeasures on Twitter.
American Geophysicist and Marine Geologist
Tanya Atwater is a retired American geophysicist and marine geologist who specialized in plate tectonics, in particular the evolution of the San Andreas Fault plate boundary. Her educational work focused on the creation of computer-animated multimedia products and presentations depicting plate tectonic histories.
Vladimir Barash is a Senior Researcher and Engineer at Graphika. He has received his Ph.D. from Cornell University, where he studied Information Science and wrote his thesis on the flow of rumors and virally marketed products through social networks. At Graphika, Vladimir's research focuses mainly on the intersection of social media and large-scale social phenomena, ranging from online political activism in Russia to the cross-cultural patterns of emoticon use in Twitter to leveraging social media for the prediction of emergency events.
In addition to his research duties, Vladimir has a decade's experience working with big data, from scientific computing (Matlab, scipy) to parallel processing technologies (Hadoop / Hive) to data storage and pipelining (Redis, mongodb, MYSQL) at the terabyte scale. At Graphika, Vladimir has co-designed and implemented systems that process tens of millions every six hours to deliver timely information on influencers and conversation leaders in online communities tailored to client interests. Vladimir is proficient in over a dozen programming languages and frameworks and has designed production-ready systems for every stage of big data analysis, from collection to client-facing presentation via web, spreadsheet or graphic visualization.
Vladimir has been active in the Social Media Research Foundation (SMRF) and the NodeXL project, helping build a network analysis package that brings relational data analysis at scale to the fingertips of any interested user, without requiring specialized knowledge or technical training beyond familiarity with Microsoft Excel. NodeXL has enabled users in academia, industry and the general public to analyze tens of thousands of social networks, from networks of politicians voting on bills to networks of motorcycle enthusiasts working together. As part of his work with SMRF and the NodeXL team, Vladimir has contributed a chapter on Twitter analysis to Analyzing Social Media Networks with NodeXL: Insights from a Connected World.
Vladimir's work has received awards at the International Conference for Weblogs in Social Media and Bits on Our Minds. He has presented his research at academic and industrial campuses all over North America and Europe, including: Xerox/PARC, Microsoft, Colgate University, Northeastern University, UMCP and Oxford University (Oxford Internet Institute). He currently resides in Somerville, MA.
Director, Web & Digital Analytics
Elsevier Clinical Solutions
Elsevier Health Sciences is a a global publisher of medical information and services. In her role at Elsevier, Angie leads implementation, analysis, and data integration efforts for more than 70 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, then moved into Strategic Services consulting for Coremetrics. She has served as the Co-Chair for the WAA Standards Committee for the past 3 years.
Sr. Technical Web Analyst
Sherry Cady-Treder has helped people and businesses understand their most productive marketing investments by focusing on web analytics, forecasting and budget management, as well as dashboard creation. By leveraging extensive experience with in-house and third-party data sources, she works to place actionable insights into the hands of marketers, supporting the most agile responses to an ever changing marketplace. With a background in finance, Sherry has worked for REI, Safeco and for the past three years at Autodesk.
Senior Manager, Digital Analytics and Optimization
Hewlett Packard Enterprise
Bio is forthcoming.
VP, Product Measurement, Testing & Intelligence
First Data Corporation (invited)
Robin recently joined First Data Corporation as, VP, Product Measurement, Testing & Intelligence. In this brand new role, she will measure product performance, defining key business indicators and surface deep behavioral insights using both qualitative and quantitative approaches. As First Data's small to medium merchant (SMB) suite grows, Robin will be developing methods to measure and test across the entire product portfolio, surfacing strategic opportunities and trends. The First Data SMB suite includes exciting new solutions such as Clover Station, Clover App Market, Insightics, Perka and many others. Under Robin's leadership there will also be a strong focus on market research, NPS, user studies and follow-me-home programs to paint a clear 360 degree picture of the SMB customer and actionable product insights.
Prior to First Data, Robin was Sr. Director, Experimentation & Behavioral Analytics at PayPal, serving as a senior analytics thought leader responsible for developing both website and mobile app optimization and intelligence tools for thousands of internal marketers, analysts, product managers and engineers. Robin joined PayPal in 2011, developing and implementing the first global enterprise A/B testing platform in concert with advanced analytics and driving best practices across PayPal globally. Prior to PayPal, Robin implemented eBay's first global enterprise platform for A/B testing and automated reporting. She developed a blueprint for scaling large complex A/B testing in repeatable manner while driving an organization-wide culture change toward A/B testing. As a result, Harvard Business Review recognized eBay's testing capability & practice in 2011 as best in class. For past 8 years at eBay Inc. Robin has demonstrated passion for driving product and marketing optimization by bringing together qualitative and quantitative customer analytics.
Robin has prior Board experience serving on non-profit corporation & analytics advisory boards. Robin often leverages DAA for employee continued education and networking needs. Robin is keenly interested in helping DAA become a world-recognized resource for both analytics professionals as well as corporations who want to improve their analytics capabilities.
Head of Data Governance and Analytics
Analytics leader with client-side and consulting background. Deep knowledge of marketing and product analytics. Global industry board experience.
Director Product Analytics & Optimization
Angel Doran is the Director of Product Management-Product Analytics and Optimization at Sephora, where she is leading a team to create innovative analytics and data solutions to support Sephora’s omni-channels. Sephora is a major retail innovator, and her team leads the development and evolution of Sephora’s measurement and ensures data integrity across Sephora’s platforms and systems. She has an extensive track record of planning and analyzing customer, cross-channel marketing, digital strategies and robust data driven projects to optimize customer experience and drive conversion.
Manager, Digital Analytics Group
Margaret manages a team of talented web analysts located in the US and Europe. Her team provides consulting, reporting and analysis of web activity to internal clients, mostly marketing teams, in all of IBM's major business units, including hardware, software and services. Margaret joined IBM in 1998 as the manager of the Netfinity / System X web site. She helped launch eCommerce at IBM, and spent several years in the Personal Computing division before joining ibm.com. Margaret had a previous career in international and cross-cultural consulting. She is a graduate of Wellesley College with an MBA from the University of Texas at Dallas.
Founder and President
Web Analytics and Tracking Manager
The Clorox Company
Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, social media strategy, and comprehensive marketing strategies. Currently a marketing strategist at Genuine, Jill develops strategic visions and communication plans focused helping clients through digital transformation and achieving both near-term results and long-term growth from their digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help companies drive personalized digital engagement. Prior to Genuine, Jill led digital maturity campaigns for clients looking to maximize their investments in customer experience management (CXM) platforms at Verndale.
Principal Ecommerce Web Analyst
Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner.
Michele is an active member of the digital analytics community, including holding a leadership position as Co-Chair of the Digital Analytics Association (DAA) Membership Committee and volunteering as a mentor in the Analysis Exchange, helping aspiring digital analysts provide free consulting to non-profit organizations.
Michele was the winner of the inaugural DAA Awards for Excellence “Rising Star” award, is a frequent speaker at conferences like the eMetrics Summit, Accelerate, Adobe Digital Marketing Summit and the Online Marketing Summit, has written for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts. You can read her thoughts at http://michele.webanalyticsdemystified.com or @michelejkiss on Twitter.
Product Analyst / Digital Analytics
Moe had an unusual entry path in to digital analytics moving from Defence to Australia's biggest online fashion retailer, THE ICONIC. She has worked both agency and client side and has experience with a variety of tools such as Tableau, R, SQL, Google Analytics and Excel. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.
Distinguished Engineer, General Manager, Analysis and Experimentation
I am a Microsoft Distinguished Engineer and General Manager of the Analysis and Experimentation team at Microsoft's Artificial Intelligence and Research group. I was previously a Partner Architect at Bing, part of the Online Services Division, General Manager for Microsoft's Experimentation Platform, director of data mining and personalization at Amazon.com, and VP of Business Intelligence at Blue Martini Software.
Director, AlloSphere Research Group
University of California, Santa Barbara
JoAnn Kuchera-Morin is a composer, Professor of Media Arts and Technology and of Music, and a researcher in multi-modal media systems, content and facilities design. The culmination of Professor Kuchera-Morin’s research efforts is the one-of-a-kind Allosphere Research Facility, completed in 2007, in the California NanoSystems Institute (Elings Hall) at the University of California, Santa Barbara. The AlloSphere, a 30-foot diameter sphere built inside a three-story near-to-anechoic (echo free) cube, facilitates research collaborations in an environment that can simulate reality. The AlloSphere is one of the largest immersive scientific instruments in the world containing unique features such as true 3D, 360-degree projection of visual and aural data, and sensing and camera tracking for interactivity (www.allosphere.ucsb.edu). Dr. Kuchera-Morin serves as the Director of the AlloSphere Research Facility.
Earlier Professor Kuchera-Morin created, built, and designed UC Santa Barbara’s Center for Research in Electronic Art Technology and has been the Center’s Director since its inception in 1986. Her years of experience in digital media research led to the creation of a multi-million dollar sponsored research program for the University of California—the Digital Media Innovation Program. Dr. Kuchera-Morin was Chief Scientist of the Program from 1998 to 2003.
Founder and Managing Director
Sephora Innovation Lab (invited)
Johnna Marcus is the Senior Director, Sephora Innovation Lab, leading digital marketing strategy, new business partnerships and Sephora’s prepaid gift card programs. Since joining Sephora in 2011, Johnna, as the Director of Mobile & Store Digital Marketing, has managed the mobile marketing and strategy for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report and the only Genius ranking in L2’s 2013 Digital IQ Index®: Specialty Retail. With her leadership in this space, Johnna was named one of Mobile Marketer’s “Mobile Women to Watch” for 2013 & one of iMedia’s Top 10 Hottest Digital Marketers of 2013.
Analytics and Conversion Optimization Specialist
Elements Behavioral Health
For more than 15 years, Lori has been digging into data and executing optimization strategies for organizations such as NASA, Mattel, Office Depot, DermStore, and the Team One division of Saatchi & Saatchi. Her career has run the gamut from developing materials for space vehicle applications as a materials engineer to helping Fortune 500 companies understand and optimize their investment in the digital world. Her expertise spans several verticals and many facets of digital analytics: from the nitty-gritty technical details of tool implementation and statistical modeling, to strategic issues around monetization and product development.
Lori is an active member of the Digital Analytics Association (DAA), serving on the DAA Awards for Excellence committee every year since its inception. She is also a member of the Association for Computing Machinery Special Interest Group on Knowledge Discovery and Data Mining. She serves as the Chief Technical Adviser of Riptide Analytics and President of the Proposed Shasta Cascade Section of the Society of Women Engineers.
Sr. Manager, Web Analytics Platforms & Customer Engagement Analytics
Bio is forthcoming.
The Drilling Down Project
Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.
Laura is a proven marketing practitioner, respected consultant and dynamic speaker. Her expertise is helping marketing organization’s transform into high performing centers of excellence. A marketing operations champion and pioneer on the science side of marketing, she is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. Laura has authored three books: Measure What Matters: Reconnecting Marketing to Business Goals and Marketing Metrics in Action. and Gone Fishin': A Guide to Hooking, Keeping, & Growing Profitable Customers. Her marketing leadership roles at Motorola, State Farm, DME Systems, Shushenoff Consulting, and ETI include: Marketing Operations Manager, Customer Loyalty & Experience Architect, Product Marketing Manager, and Customer Relationship Director.
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org
The Wall Street Journal Guide to Information Graphics
At Yale, Dona studied information design with renowned professor and author Edward Tufte. After eight years as business graphics editor at The New York Times, she headed the information graphics department at the The Wall Street Journal, where she was responsible for setting the graphics standard for the newspaper, making visual sense of complex data for millions of readers.
Today, Dona is a communications consultant who specializes in data visualization and presentation graphics. She speaks at major corporations, government agencies, and conferences on the topic of presentation graphics and information design.