Workshops

Big Data: Proven Methods You Need to Extract Big Value – Full Day Workshop- Room: Salon 5 & 6
Dr. Marc A. Smith, Chief Social Scientist, Connected Action Consulting Group

“Big Data” is everywhere. The topic is impacting every industry and institution. Big excitement about big data comes from the intersection of dramatic increases in computing power and data storage with growing streams of data coming from almost every person and process on Earth. The pressing question is, how do we best make value of all this data – what should we do with it?

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Fundamentals Of Digital Analytics – Full Day Workshop- Room: Salon 1 & 2
Anil Batra, Digital Marketing and Analytics Consultant

Anil Batra will deliver this one-day DAA Essential Series workshop for those who are new to web analytics, new to web management or just need to be sure that they see the forest for the trees. This is the best place to get grounded in the basics.

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Visualization and Storytelling — The New Big Data Skill – Full Day Workshop- Room: Nob Hill BC
Lee Feinberg, Founder and President, DecisionViz

Lee Feinberg of DecisionViz will teach how to structure a visual story, how to apply the foundations of visual language, and how to work closely with your audience in this visualization workshop.

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Applying Digital Analytics – Full Day Workshop- Room: Salon 1 & 2

Anil Batra, Digital Marketing and Analytics Consultant

Anil Batra will pick up from where the first DAA Essential Series Workshop leaves off. Discover the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, and more.

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