Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Schedule at a Glance:
eMetrics Marketing Optimization Summit
Sessions, Workshops and Networking Events

San Jose, May 3-7, 2009

Tracks & Workshops | Agenda at a Glance | Speakers | Pricing & Registration

Sunday, May 3 • Pre-Conference Workshops & Networking Events

9:00 - 5:00 Predictive Analytics Training, Day 1
1:00 - 4:30 WAA Base Camp I: Introduction to Web Analytics
1:00 - ?:?? eMetrics Kite Flying Frenzy

Monday, May 4 • Pre-Conference Workshops & Networking Events

8:45 - 4:15 eMetrics Analytics Symposium
9:00 - 4:00 Predictive Analytics Training, Day 2
9:00 - 4:15 Google Analytics Pre-conference Training
9:00 - 4:15 WAA Base Camp II: Web Analytics for Site Optimization
4:30 - 6:00 WAA Community Meeting and Speed Networking
6:00 - 7:30 WAA Reception

Tuesday, May 5 • eMetrics Marketing Optimization Summit

8:00 - 9:00 Registration & Breakfast
Exhibit Hall Hours: 10:30 - 7:30pm
9:00 - 9:45 Keynote: Jim Sterne, Founder, eMetrics Marketing Optimization Summit
9:45 - 10:15 ForeSee Results Sponsor Presentation
10:15 - 10:30 WebTrends Sponsor Presentation
10:30 - 11:00 Break / Exhibits open
11:00 - 11:50 Acquisition Conversion Retention Emergent Metrics Managing Metrics
Acquisition 1
Always Be Testing - Bryan Eisenberg
Retention 1
Voice of Customer Panel: Can You Hear Them Now? - Lance Jones, Vida Killian, Andy Young
Emergent Metrics 1
Web 2.0 - Metrics in a Post Page Impression World - Deepak Nadig
Managing Marketing Metrics 1
Practical Tips On How To Bring Change to Your Organization - Andrew Janis
11:50 - 1:00 Birds of a Feather Lunch
1:00 - 1:50 Keynote: Mark Skidmore, Director, Advertising & Promotion, Blue State Digital
1:50 - 2:00 Technology Leaders Sponsor Presentation
2:00 - 3:00 Vendor Line-Up - The fastest way to find out who YOU need to see in the exhibit hall
3:00 - 3:30 Exhibits / Break
3:30 - 4:20 Acquisition 2
Analyzing SEO Traffic for Growth & Conversion - Danny Sullivan, Stephan Spencer, John Hessinger, Daniel Waisberg, Mike Grehan
Conversion 2
eMetrics Marketing Lab: Personalized Content Targeting in Email and Beyond - Angel Morales
Retention 2
Metrics for Pulling the Customer Through the Purchase Cycle - Chris Daniels
Emergent Metrics 2
The What, Why, Where and How of Widget Metrics - Jodi McDermott
Managing Marketing Metrics 2
Leveraging the Best of Both Worlds: Digital and Traditional Media How a truly integrated marketing approach yields a higher ROI and lower marketing costs - Douglas Brooks
4:25 - 5:15 Clinic 1
Conversion
Immersion
with Bryan Eisenberg
WAA Web Analytics Vendor Standards Compliance
with Angie Brown & Judith Pascual
Clinic 2
Brand
Signaling
with Jim Novo
Clinic 3
Landing Page Critiques
with Tim Ash
Clinic 4
Non-eCommerce
Optimization
with Alex Langshur
5:20 - 6:00 Acquisition 3
Maximizing and Optimizing Online Advertising - David L. Smith, Jon Aizen
Conversion 3
CSI:
Conversion Scene
Investigation
- June Li
Retention 3
Maximizing Performance Across Time Periods - Jason Burby
Emergent Metrics 3
Shows on the Go: Podcasting Metrics for Your Campaign - Susan Bratton, Jeff Karnes
Managing Marketing Metrics 3
Dashboards That Drive Decisions - Warren Raisch
6:00 - 7:30

eMetrics Marketing Optimization Summit Reception

Wednesday, May 6 • eMetrics Marketing Optimization Summit

8:00 - 8:55 Registration & Breakfast
Exhibit Hall Hours: 10:30 - 3:30pm
9:00 - 9:50 Keynote: Greg Dowling, Head of Analysis, Nokia
9:50 - 10:20 Omniture Sponsor Presentation
10:20 - 10:35 Autonomy Optimost Presentation
10:35 - 11:10 Break / Exhibits open
11:10 - 12:00 Acquisition Conversion Retention Emergent Metrics Managing Metrics
Acquisition 4
Advanced Behavioral Targeting - Anil Batra
Conversion 4
Competing on Web Analytics - Eric Peterson
Retention 4
eMetrics Marketing Lab: Analytics Driven Email - Driving Dollars Through Data - Angel Morales
Emergent Metrics 4
Going Mobile - Gary Angel, Greg Dowling
Managing Marketing Metrics 4
Competing on Web Analytics - Eric Peterson
12:00 - 1:00 Birds of a Feather Lunch — eMetric ADVISORS LUNCH
1:00 - 1:50 Panel: Marketing Performance Accountability
1:50 - 2:05 Google Sponsor Presentation
2:05 - 2:50 Roundtable Discussion: Moving up the Maturity Model
2:50 - 3:00 Unilytics Sponsor Presentation
3:00 - 3:20 Break / Exhibits
3:25 - 4:10 Acquisition Conversion Retention Emergent Metrics Managing Metrics
Acquisition 5
Web Analytics in the Hot Seat - Avinash Kaushik, Ian Thomas
Retention 5
Grand Unification Theory of the Impact of Site Performance on User Experience - Alistair Croll, Sean Power
Emergent Metrics 5
Virtual Metrics - Counting All Avatars - Dr. James Bower, Jorian Clarke, Jared Freedman
Managing Marketing Metrics 5
Four Processes to Optimize Marketing Effectiveness - Laura Patterson
4:15 - 5:00 Acquisition 6
eMetrics Marketing Lab: Bringing Visitor Data into the Data Warehouse - Angel Morales, Michelle Rutan, Akin Arikan
Conversion 6
Avoiding the 7 Deadly Sins of Landing Page Design - Tim Ash
Retention 6
Optimizing Non-Ecommerce Websites - Vicky Brock
Emergent Metrics 6
Social Media Metrics Panel - Laura Lee Dooley, Lynn Lanphier, Erik Bratt
Managing Marketing Metrics 6
View from the CMO’s Office - Liz Miller
5:05 - 5:50 Keynote: Joe Megibow, VP, Global Analytics and Optimization, Expedia.com
5:50 - 6:00 Gold Sponsor Presentation
6:00 - 7:30

Web Analytics Wednesday

Exhibit Hall closes

Thursday, May 7 • eMetrics Marketing Optimization Summit

8:00 - 9:00 Registration & Breakfast
No exhibit hall today
9:00 - 9:50 Keynote: Shari Cleary and Valeria Salley, MTV Networks
9:50 - 10:00 Prize Winners Announced
10:05 - 10:55 Acquisition Conversion Retention Emergent Metrics Managing Metrics
Acquisition 7
All Your Searching Questions Answered - Barbara C. Coll, Vanessa Fox, Michael Stebbins
Conversion 7
DYI Testing vs. Multivariate Testing - Braden Hoeppner
Retention 7
Measuring Online Brand Power - Liz Webb
Emergent Metrics 7
Cutting Through The Noise — Applications Of Data Mining And Predictive Analytics - Neil Mason
Managing Marketing Metrics 7
Pioneering Advanced Metrics in a Global Company - Marianne McGlynn
11:00 - 11:50 Acquisition 8
Search From Now On - Mike Grehan
Conversion 8
Test and Target Your Way to Success: Top Tips and (Mistakes to Avoid) from VEGAS.com - Mike Brown
Retention 8
Measure Twice - Cut Once - Measure the Results: The Site Redesign Process at Charles Schwab - Dennis Bradley & Kevin Chan
Emergent Metrics 8 The Softer Side of Metrics - Is it Hot in Here or is it Just Me? - Eric Peterson, Stéphane Hamel, Phillip Klein, and Ken Kovash Managing Marketing Metrics 8
Stratactical KPI Definition - Jennifer Veesenmeyer
11:50 - 1:10 Birds of a Feather Lunch
1:10 - 2:00 Acquisition 9
Marketing & Advertising Attribution Panel - Who Gets the Credit? - Raymund Sibulkin, Whitney Hutchinson, Jeff Molander
Conversion 9
Optimizing Marketing Spend Through Multi-Source Conversion Attribution - David Jenkins
Retention 9
B2B Lead Scoring: Online, Offline & All the Time - Barry Trailer
Emergent Metrics 9
Online Video Metrics Panel - Terry Cohen, Rachel Scotto, Marko Hurst, and Matt Cutler
Managing Marketing Metrics 9
What’s your WAM? (Web Analytics Maturity) - Stéphane Hamel
2:05 - 2:55 Acquisition 10
Data Diving in the Sea of Search - Amanda Watlington
Conversion 10
Cross-Channel Analytics Without Crossing Wires - Eric Tobias
Retention 10
Monetizing Behavior - Angel Morales
Emergent Metrics 10 - TBD Managing Marketing Metrics 10 Simultaneously Managing Marketing and Taming Technology - Tom O’Toole
3:00 - 3:30 A Few Sterne Words — Jim Sterne Summit Wrap-Up
3:30 - 5:00 Bonus Session
Bettcha Didn't Know Google Analytics Could do THIS: - Caleb Whitmore
Bonus Session
Second Ever MindMeld - Moving the Industry Forward - Jim Sterne

Friday, May 8 • Post-Conference Workshops

9:00 - 4:00 Landing Page Testing Hands On: Developing Your Action Plan
9:00 - 4:00 Pimp Your Reports: Dashboards & Executive Reports