Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Landing Page Testing Crash Course

May 8 - 9am-4pm - Post conference full day workshop

Tracks & Workshops | Agenda at a Glance | Speakers | Pricing & Registration

Tim Ash, CEO of SiteTuners.com

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.

This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

All participants will receive an autographed copy of Tim Ash's bestselling book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. Participant landing pages will be reviewed and critiqued live.

Who should attend?

This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.

  • CMOs
  • Marketing directors
  • SEM/SEO campaign managers
  • Online media buyers
  • Webmasters & web designers

Benefits/What will I Learn?

  • How to define mission-critical parts of your website
  • Segmenting your online audience
  • Defining and measuring the appropriate conversion action
  • Modeling the financial benefit of landing page testing
  • Understanding the psychology of your audience
  • How to select the proper traffic sources for your test
  • Critical steps in the visitor's decision process
  • Uncovering problems with your landing page
  • Deciding what page elements to test
  • Picking the right testing method
  • Properly analyzing your test results
  • Avoiding common testing pitfalls
  • Gathering the required team and resources
  • Setting up and running your test

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

Conversion Conference

Conversion Conferenceis co-located with eMetrics

Lifetime

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

Diamond

Foresee Results Autonomy Optimist

Platinum

Omniture

Gold

iPerceptions OnResearch Unica Google Analytics

Silver

atomics labs TeaLeaf OpinionLab SAS Exact Target Analytics Pros

Bronze

ClickTale SiteSpect Tungle.me Stangeloop Networks Sawmill Stratigent Truviso Unilytics The University of British Columbia Continuing The University of California | Irvine Brooks Bell Mongoose Metrics CodeBaby

Newcomers Pavillion

Quantivo Loop11 UserTesting Futurenow Metronome Crowd Science Conversion Voodoo

Lanyard Sponsor

Observepoint

Sponsor This Summit