Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Analysis Symposium

Gleaning Insight from Data

San Jose, May 4, 2009
8:30 - 4:15

Tracks & Workshops | Agenda at a Glance | Speakers | Pricing & Registration

  • We have enough data
  • We have enough tools
  • We need ingenuity

Spend a day with others who are trying to wrest the best out of the data they already have.

Business analysts, business managers, researchers, thought leaders, industry analysts and vendors discuss the nature of analysis and how to derive business insight from data.

Innovators, practitioners and specialists deliver concise perspectives to spark the conversation to craft the best answers to our common quandaries:

  • How do we extract actionable business implications from web intelligence and business intelligence?
  • What character traits do we look for when hiring analysts?
  • How do we train and grow an analytical team?

We will consider and discuss:

  • Solving the right problems
  • Asking the right questions
  • Revealing business value
  • Practical steps for critical thinking

We will NOT lecture about:

  • Higher mathematics
  • Statistics
  • Database structures
  • Information theory


In the Spring of 2008, the eMetrics Industry Insights Day brought thought leaders together to consider the Big Picture of the analytics market place. The result was this Industry Insights Report. The day was repeated in the Fall in Washington.

I am personally asking the invited speakers to do something very, very different as this will be a whirl-wind of ideas:

  • You will have 10 minutes, You will not want to waste your time on Name, Title, Company, Responsibility - those things will be in the handouts. You will not want to spend time on introductory background which means you must be crystal clear and jargon-free. This audience are your peers.
  • Think about the last ten minutes of a one hour lecture.
  • What's the punch line? What are the big issues?
  • What are the most important things this group must consider and should discuss?
    • Focus on Deeply held beliefs about the nature of analysis
    • The one thing that an analyst must have besides
      curiosity, a strong grasp of data tech and communication skill
    • We could achieve so much more if only...

Confirmed Speakers Include:

My view is that the reason we're so good at things is not that we have the best way but because we have so many ways, so when any one of them fails, you can switch to another way of thinking.

So instead of thinking of the mind as basically a rational process which is distorted by emotion, or colored and made more exciting by emotion -- that's the conventional view -- emotions themselves are different ways to think...

Your mind can work on several levels at once so, when you think about any particular subject, you also can think about the way you've been thinking -- and then use that experience to change yourself. Similarly, when you admire some teacher or leader, you can try to imitate their ways to think -- instead of just learning the things that they say.

Marvin Minsky, Massachusetts Institute of Technology
Interview in the Boston Globe

“Why, anybody can have data. That's a very mediocre commodity. Every pusillanimous creature that crawls on the earth, or slinks through slimy seas has data!

Back where I come from we have Summits - gatherings of great learning - where people go to learn how to analyze that data.

And when they come out, they think deep thoughts and leverage their marketing investment, and with no more data than you have.

But - they have one thing you haven't got -
a ticket to the eMetrics Analysis Symposium!”

(with apologies to L. Frank Baum)

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

Conversion Conference

Conversion Conferenceis co-located with eMetrics


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


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