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Mar 18-21, 2013
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April 14-18, 2013
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June 10-13, 2013
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Sept 29-Oct 3, 2013
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Oct 14-15, 2013
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Oct 23-24, 2013
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Nov 4.-5, 2013

Schedule at a Glance:
eMetrics Marketing Optimization Summit

San Jose, May 4-6, 2010

Tungle.me
The Official Meeting App of the eMetrics Marketing Optimization Summit.


Sunday, May 2 - Workshop

9:00-4:30 WAA Base Camp: Introduction to Web Analytics 101 - full day
Instructors
Room: California

Monday, May 3 - Workshops

9:00-4:30 WAA Base Camp: Applying Web Analytics 102 - full day
Instructors
Room: California
9:00-4:30 Google Analytics Training
• Caleb Whitmore, Analytics Pros
Room: Empire
9:00-4:30 Roadmap to Online Analytics Success
• Stéphane Hamel, Immeria
Room: Valley
10:00-4:00 eMetrics Think Tank
Room: Plaza
4:30 - 6:30 Web Analytics Association Community Meeting & Panel Discussion
Room: Crystal
6:30 - 8:00 Web Analytics Association Reception
Room: Market St. Foyer

Tuesday, May 4

8:00-9:00 Registration & Breakfast
Room: Regency Foyer
9:00-9:45 Keynote:
Social Media-Time to Rethink Your Marketing Metrics
• Jim Sterne, Founder, eMetrics Marketing Optimization Summit
Room: Regency
9:45-10:15
Diamond Sponsor Presentation
Managing Forward: Customer Experience Analytics that Predict Future Success
Room: Regency
10:15-10:25
Gold Sponsor Presentation
Don’t do web analytics blindfolded: iPerceptions will be announcing major product developments to boost online results.
• Claude Guay, iPerceptions
Room: Regency
10:25-11:00 Break / Exhibits open
Room: Imperial Ballroom
Web Analytics Fundamentals
Moderator: Massimo Paolini
Room: Regency
Deep Data Diving
Moderator: Brooks Bell
Room: Gold
Search Analytics
Moderator: Kevin Lee
Room: Valley
11:00-11:50 Web Analytics Career Management Strategies
• Anil Batra, POP
• June Dershewitz, Semphonic
• Allison Hartsoe, Semphonic
Tell Me Something I Don't Know: Data Discovery
• Neil Mason, Foviance
Wheat and Chaff of Search Analytics
• Andrew Spoeth, Enquiro Search Solutions, Inc.
11:50-1:00 Lunch
Room: Market Street Foyer
1:00-1:50 Keynote:
Business Optimization-A Study in Change Management
• Lizzie Schreier, Allstate Insurance
Room: Regency
1:50-2:00
Gold Sponsor Presentation
What’s New with Google Analytics
• Brett Crosby, Google Analytics
Room: Regency
2:00-3:00 Vendor Line-Up
The fastest way to find out who YOU need to see in the exhibit hall.
Room: Regency
3:00-3:30 Break / Exhibits Open
Room: Imperial Ballroom
3:30-4:20
Lab A • Foresee Results
Bridging Analytics Silos for an Integrated Understanding of User Behavior
Room: Regency
Lab B • SAS
Listening, Understanding and Predicting the Impacts of Social Media on Your Business>
• Katie Delahaye Paine, KDPaine & Partners
• Mark Chaves, SAS
Room: Gold
Lab C • iPerceptions
Buyers Exposed!
• Claude Guay, iPerceptions
Room: Valley
Lab D • Tealeaf
Online Customer Experience: Why is the New What
• Moderator: Denise Jack, Tealeaf
• Mirelle Mallouh, CafePress.com
• Kuntal Goradia, Zadpi
Room: Garden
4:25-6:00 Web Analytics Fundamentals
Moderator: Massimo Paolini
Room: Regency
Deep Data Diving
Moderator: Brooks Bell
Room: Gold
Search Analytics
Moderator: Kevin Lee
Room: Valley
4:25-5:15 Inside the WAA Certification Program
• Jim Novo, Drilling Down
Using Online Marketing Simulations To Optimize Long-Term Profitability
• Kevin Hillstrom, Mine That Data
Serious Search Panel-Graduate Level
• Barbara Coll, Webmama.com Inc.
• John Troyer, VMware
5:20-6:00 Free & Cheap Tools, Establishing a Baseline and Delivering Insight
• Andrew Janis, Evantage Consulting
• Benjamin Rudolph, Relevance Advisors
• Jason Ten-Pow, OnResearch Inc.
Actionable Data from Multiple Digital Touch Point
• Jason Burby, ZAAZ
New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy
• Mike Grehan, Incisive Media
6:00-7:30 eMetrics Reception in Exhibit Hall
Room: Exhibit Hall
9:30-12:00





Produced by: WebMaster Radio


Pearl Nightclub, 8 Sth 1st St, San Jose

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Wednesday, May 5

8:00-8:55 Registration & Breakfast
Room: Regency Foyer
8:00 -8:50 Lab E • OnResearch
"The New Normal". Find out what you may be missing that can boost your site satisfaction now!
• Gregory Yee, Intel
• Jason Ten-Pow, OnResearch
Room: Regency
Lab F • Stratigent
Room: Gold
9:00-9:50 Keynote:
Leveraging Bleeding Edge Analytics Goodies
• Avinash Kaushik, Google
Room: Regency
9:50-10:20
Diamond Sponsor Presentation
Exploiting Emerging Business Opportunities with Meaning Based Marketing
Room: Regency
10:20-10:35
Platinum Sponsor Presentation
Facebook, Analytics, and Your Future – Unveiled!
Room: Regency
10:35-11:05 Break / Exhibits open
Room: Imperial Ballroom
Web Analytics Advanced
Moderator: Karen Bellin
Room: Regency
Social Media
Moderator: Susan Scobie
Room: Gold
Marketing Management
Moderator: Joy Billings
Room: Valley
11:05-11:55 Graduate Level Testing
• Dylan Lewis, Intuit
Tracking Social Traffic
• Scott Calise, MTV Networks
Customer Data Ethics - Privacy, Personalization, Legislation
• Lynn Lanphier, BestBuy.com
• Bob Page, Yahoo! Analytics
• John Zell, Razorfish
11:55-12:55 Lunch
12:55-1:55 Keynote:
Measuring Online Success: Top Down and Bottom Up
• Bryan Eisenberg, Online Marketing Authority • Eric T. Peterson, Web Analytics Demystified
Room: Regency
1:55-2:05
Gold Sponsor Presentation

Thinking Outside the dashboard: Moving your web analytics program from reporting to action
Room: Regency
2:05-2:50 Roundtable Discussion - Our Five Most Pernicious Problems
Room: Regency
2:50-3:10 Break / Exhibits Open
Room: Imperial Ballroom
Web Analytics Advanced
Moderator: Karen Belin
Room: Regency
Social Media
Moderator: Susan Scobie
Room: Gold
Marketing Management
Moderator: Joy Billings
Room: Valley
3:10-4:00 Behavioral Analysis and Use Case Analysis in Usability Studies
• Gary Angel, Semphonic
• Russ Rueden, Kohler Company
How Social Media Created all this Delicious Data
• John C. Fernandez, IntraLinks
No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings
• Vicky Brock, Highland Business Research
• Sue Feldman, National Cancer Institute
• Alex Langshur, PublicInsite
4:05-4:50 Behavioral Driven Marketing Attribution
• Angel Morales, LightsOutMarketing
• Dean Abbott, Abbott Analytics
Reputation Management in a Social Media World
• Katie Delahaye Paine, KDPaine & Partners
Global Enterprise Management Panel
• Keith Boswell, Kaiser Permanente
• Kim Stegner, IBM
• Ed Wu, Dell
4:50-5:40 Keynote:
Managing the Metrics at Expedia
• Joe Megibow, Expedia
Room: Regency
5:40-5:50
Gold Sponsor Presentation
Are bloggers representative of a brand’s customers and prospects or do they mainly represent outliers?
Room: Regency
6:00-7:30
Web Analytics Wednesday
Room: Market Street Foyer

Thursday, May 6

8:00-9:00 Registration & Breakfast
Room: Regency Foyer
9:00-9:50 Keynote:
Social Media Metrics Panel
• Guy Fish, Purina/Nestlé
• Xavier R. Jiménez, Spring Creek Group
• Daniel Lu, Slideshare
Room: Regency
9:50-10:00 Passport Prize Winners Announced
Room: Regency
10:00-10:55 Roundtable Discussion - Our Next Steps
Room: Regency
10:55-11:15 Break
Room: Regency Foyer
Business to Business
Moderator: Daniel Waisberg
Room: Regency
Social Media
Moderator: Sean Power
Room: Gold
Marketing Management
Moderator: Chris Book
Room: Valley
11:15-12:10 Small Team? Measure Big: How Lead Gen and Social Media Boost Marketing’s Influence on Sales
• Erica St. Angel, Sonic Foundry
Social Media Metrics Panel - Real Life Measurement
• Luane Kohnke, R/GA
• Tim O'Shaughnessy, Living Social
• Breanna Wigle, Military Advantage
Making the Most of Marketing Dashboards
• William Flaiz, Razorfish
• Patricia Seybold, Patricia Seybold Group
• Joseph Stanhope, Forrester
• Jennifer Veesenmeyer, Stratigent
12:10-1:10 Lunch
Room: Market Street Foyer
Business to Business
Moderator: Daniel Waisberg
Room: Regency
Social Media
Moderator: Sean Power
Room: Gold
Marketing Management
Moderator: Chris Book
Room: Valley
1:10-2:00 Integrating Web Analytics and CRM
• Adam Greco, Salesforce.com
eMetrics Case Studies or Doctor, Heal Thyself
• Liana Evans, Serengeti Communications
• Eric Feinberg, ForeSee Results
• Caleb Whitmore, Analytics Pros
Sharing Insights Across the Organization
• Mildred Munjanganja, CableOrganizer.com
• Juan Ribero, CableOrganizer.com
2:05-2:55 Virtual Monetization: Hard Currency or Funny Money?
• Peter Sanborn, Microsoft
Social Media, Measure Thyself!
• Bob Buch, Digg
• Daniel Lu, Slideshare
Going Mobile
• Greg Dowling, Semphonic
3:00-3:30 A Few Sterne Words - Jim Wraps it All Up

Friday, May 7 - Workshops

9:00-4:30 Pimp Your Reports
• Jennifer Veesenmeyer, Stratigent
Room: California
9:00-4:30 Predictive Analytics
• Eric Siegel, Predictive Analytics World
Room: Valley

Saturday, May 8 - Workshops

9:00-4:30 Predictive Analytics
• Eric Siegel, Predictive Analytics World
Room: Valley