Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Search Analytics

San Jose, May 4-6, 2010

More and more, more of your budget is moving to pay per click keyword search. How do you measure those results? Brand advertising might be your best investment to increase search traffic. More clicks aren't your best result if your bounce rate is high. Come to this track to learn about the latest in selecting, assessing and tracking the keyword to the purchase.

Tuesday, May 4 • 11:00am – 11:50am • Search Analytics 1

Wheat and Chaff of Search Analytics

Andrew Spoeth, Enquiro Search Solutions, Inc

Calculate the real value of search in a multi-channel integrated campaign, and know how to show it. With the mounds of data that marketers now have at their disposal, it is becoming increasingly difficult to find the data that truly matters. This is especially true in complex, multi touch-point campaigns. Your department is spending time with social media, investing in online advertising, sponsoring trade shows, syndicating content, and spending money on search. In order to make budget decisions for SEO and PPC, you need to know how these are contributing to the bottom line. We’ll look at examples of companies have successfully done this, marketers that know the “how” and “how much” of their search programs. And the right lens on search analytics not only allows us to make smarter budget decisions. It can also drive product development, behavioral scoring, and social media strategy.

Tuesday, May 4 • 4:25pm – 5:15pm • Search Analytics 2

Serious Search Panel - Graduate Level

Barbara Coll, WebMama.com Inc.

John Mark Troyer, Senior Social Media Strategist, VMware

We all want to be proactive in our 'conversation' with our customers. We should all strive to be just as proactive with the search engines. VMware is working to define and direct the product release process (pushing out information) and support flow (taking in questions/calls for help) by consciously thinking about what will be visible in search results in real-time. Come listen to what a busy company like VMware is doing to be proactive, and how they are trying to/thinking about measurement.

Tuesday, May 4 • 5:20pm – 6:00pm • Search Analytics 3

New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy

Mike Grehan, Incisive Media

Mike has been working in search for so long that he's now the Conference Chair at the Search Engine Strategies conference. Join Mike as he gazes into his crystal ball and divulges what’s shaking up the search landscape, including the booming influence of Social Media, Universal Search and Connected Marketing. Most importantly, learn how to excel in this new environment and stay a step ahead of your competitors.

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

Conversion Conference

Conversion Conferenceis co-located with eMetrics

Lifetime

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

Diamond

Foresee Results Autonomy Optimist

Platinum

Omniture

Gold

iPerceptions OnResearch Unica Google Analytics

Silver

atomics labs TeaLeaf OpinionLab SAS Exact Target Analytics Pros

Bronze

ClickTale SiteSpect Tungle.me Stangeloop Networks Sawmill Stratigent Truviso Unilytics The University of British Columbia Continuing The University of California | Irvine Brooks Bell Mongoose Metrics CodeBaby

Newcomers Pavillion

Quantivo Loop11 UserTesting Futurenow Metronome Crowd Science Conversion Voodoo

Lanyard Sponsor

Observepoint

Sponsor This Summit