Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Sessions, Meetings and Workshops
Stockholm Sweden, 28-29 September 2010

Tuesday, September 28, 2010 Moderator: Steve Jackson, Director Business Insights, Kwantic
8.00 Registration and Coffee
9.00 Kick Off Session: Top 10 Terrific Testing Tips
Room: C4
Lars Johansson, Web Analyst and Co-Founder of inUse Insights and Ampliofy
9.45 Coffee Break - Exhibition Hall
10.15 Web Analytics at Betsson - Tool Selection & Business Optimization
Room: C4
Jesper Hellberg, Web Analyst, Betsson
11.00 Diamond Sponsor Presentation: Google
After the Click - Conversion Optimisation
Room: C4
Clancy Childs, Lead Sales Engineer - Conversion and Analytics Products, Google
12.00 Lunch Break - Exhibition Hall
13.30 Spend Less, Make More & Increase Customer Satisfaction
Room: C4
Lars Nordstrom, Global Sales, L-Soft
14.15 How to Measure ROI for Personalization
Room: C4
Erik Wallin, Head of R&D, Adaptlogic
15.00 Coffee Break - Exhibition Hall
15.30 How to Successfully Measure Viral Campaigns
Room: C4
Jesper Åström, Digital Director & Online Tactical Specialist, Honesty
16.15 Combining Methods: User Research and Web Analytics
Room: C4
Adam Cox, Web Analyst, User Intelligence
17.00 Using Intelligence to Optimize Non E-Commerce
Room: C4
Vicky Brock, Co-Founder, Highland Business Research

Networking Reception & Web Analytics Wednesday
Exhibition Hall


Presentation by Christian Sauer, CEO, Webtrekk
Case Study by Kristoffer Ewald, Vice President Strategy, Guava

Wednesday, September 29, 2010 Moderator: Brian Clifton, Author & CEO, Advanced Web Metrics
8.00 Registration and Coffee
9.30 Social Analytics - Understand Who Is Visiting Your Website
Henrik Lauritzen, Web Analyst & Co-founder, UserReport
10.15 Free Tool or Paid Tool: Pros & Cons
Room: C4
Brian Clifton, Author & CEO, Advanced Web Metrics
10.45 Coffee Break - Exhibition Hall
11.15 Roundtable Discussion: Web Analytics in the Nordic Region & in Europe
Room: C4
Norway: Bjørn Tscherning Hjulstad, Head of Online Business Optimization, Halogen AS
Denmark: Kristoffer Ewald, Senior Vice President Strategy, Guava
Finland: Steve Jackson, Director Business Insights, Kwantic
Sweden: Christoffer Luthman, Web Analyst & Co-founder, inUse Insights
Pan-European: Oliver Schiffers, Head of Marketing Strategy & Analytics, SapientNitro, Sapient GmbH
12.30 Lunch Break - Exhibition Hall
14.00 Avoid the Nordic Consensus Syndrome
Room: C4
Kristoffer Ewald, Senior Vice President Strategy, Guava
14.30 Multi-Channel Marketing
Room: C4
Oliver Schiffers, Head of Marketing Strategy & Analysis, Sapient GmbH
15.15 Creating a Data-Driven Culture through Change Management
Room: C4
Antoaneta Nikolaeva, Stockholm University
15.35 Creating Solid Conversion Testing Hypothesis
Room: C4
John Ekman, Chief Conversionista, Conversionista!
16.00 End of Conference