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Mar 18-21, 2013
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April 14-18, 2013
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June 10-13, 2013
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Sept 29-Oct 3, 2013
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Oct 14-15, 2013
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Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Sessions and Meetings
Stockholm Sweden, 19-20 September 2011

Monday, 19 September, 2011

8.00
9.00
Registration

Room: Mässhallen
9.00
9.45
Keynote:
The Human Side of Marketing Analytics
Jim Sterne, Founder, eMetrics Marketing Optimization Summit

Room: Arkaden
9.45
10.15
Coffee Break

Room: Mässhallen
10.15
10.45
Measuring Your Organisation's Web Analytics Maturity
Stéphane Hamel, Web Analytics Advocate!, Immeria Consulting Services Inc.

Room: Arkaden
10.45
10.50
Selecting rooms/tracks
  Track 1
Room: Arkaden
Track 2
Room: Galleriet
10.50
11.15
Analytics challenges in a multinational web operation
Karl Philip Lund, Advisor
Steven MacDonald, E-commerce Manager, Hurtigruten
Search Advertising Fraud: A Case Study in Click Fraud
Eric Bozinny, Sr. Program Manager, Traffic Quality Strategy & Outreach, Microsoft
11.15
11.30
Break
11.30
12.00
How to Measure and Optimize Non-Profit Websites - Lessons That Any Organization Can Learn From
Antoaneta Nikolaeva, Web Analyst, inUse Insights

Room: Arkaden
12.00
13.30
Lunch Break

Room: Mässhallen
13.30
13.50
Create user engagement, PR and sales success by sharing your web analytics
Anne-Signe Fagereng, Online Marketing Manager, FINN.no
Relevant Traffic - Brand Position Analysis Using Google's Search Volume Data
Elin Eriksson, Senior Consultant, Relevant Traffic Sweden AB
13.50
14.10
Negative conversions - how service organisations bottom line benefit from Analytics
Mia Jung, Partner & Senior Consultant, May & Barrow
Measuring SEO in a constantly changing world
Otto Ringborg, Head of Analytics, Klikki AB
14.10
14.15
Selecting rooms/tracks
14.15
14.35
Leveraging web analytics data for customer segmentation
Ole Bahlmann, Chief Analyst, SoundCloud Ltd.
Focusing on what matters
Leevi Kokko, Head of Audience Insight, Yle.fi
14.35
15.10
Customer Driven Design - Integrating user feedback on design and usability choices during the development/creative process
Alejandro Rivas-Micoud, CEO, Userlytics
How to develop and deliver an optimum online customer experience - the data driven approach
David Demsitz, Head of Online, Hi3G (3 Mobile)
15.10
15.15
Selecting rooms/tracks
15.15
15.45
Testing & Optimisation
Thomas Tonder, Associate Director, Altima

Room: Arkaden
15.45
16.10
Coffee Break

Room: Mässhallen
16.10
16.30
Let’s make web analytics more customer-centric!
Jiri Brazda, Founder & Head of Customer Analytics, Optimics

Room: Arkaden
16.30
17.30
Keynote:
The Future Shopper: Keeping Pace With the Today's Customer
Bryan Eisenberg, Professional Speaker, Best Selling Author, Consultant

Room: Arkaden
17.30 Networking reception / Web Analytics Wednesday

Room: Mässhallen

Tuesday, 20 Sepember, 2011

8.00
9.00
Registration

Room: Mässhallen
9.00
9.30
What did E-tailers learn from Retailers? Absolutely nothing!
John Ekman, Chief Conversionista, Conversionista

Room: Arkaden
  Track 1

Room: Arkaden
Track 2

Room: Galleriet
9.30
10.00
The digital pulse: The importance of Web analytics - case study of The Norwegian National Opera & Ballet
Magne Bjella, Project Manager New Media, The Norwegian National Opera & Ballet
Case study: How Skandiabanken improved user experience
Richard Whitehand, Senior Usability Specialist, Usability Partners
10.00
10.30
Coffee Break

Room: Mässhallen
10.30
11.00
From Data to Business Results
Blaise Fiedler, Global Head of Airline Business Insight and Acceleration, Amadeus
Case study: How to increase existing online business by 50%
Petri Mertanen, CEO, NXC - OPEN RELIABLE
11.00
11.30
Key metrics in optimizing visitor behavior
Predrag Nikolic, Assistant Professor, Metropolitan University

Room: Arkaden
11.30
12.00
Learning from the past and the present to predict the future
Steve Jackson, Chief Analytics Officer, Kwantic

Room: Arkaden
12.00
13.30
Lunch Break

Room: Mässhallen
13.30
14.00
Google Analytics: What it can and cannot do
Brian Clifton, Author & CEO, Advanced Web Metrics

Room: Arkaden
14.00
14.30
The power of the GA Data Export API
Ulf Sjöström, Head of Webanalytics, iProspect

Room: Arkaden
14.30
15.00
Building perfect Analytics dashboards in Google Docs & Excel
Mikael Thuneberg, Founder, AutomateAnalytics.com

Room: Arkaden
15.00
15.30
Coffee Break

Room: Mässhallen
15.30
16.00
Integrating web analytics and optimisation into the business development
Theodor Mavrodis, Web Analyst & Conversion Specialist, Web guide partner
Capturing the offline phone conversion
Carl Holmquist, Founder & CEO, Freespee
16.00
16.15
Closing remarks
Jim Sterne, Founder, eMetrics Marketing Optimization Summit
Lars Johansson, Co-founder and Web Analyst, inUse Insights and Ampliofy

Room: Arkaden