Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

eMetrics Summit

Sessions and Meetings
Stockholm Sweden, 15-16 October 2012

Monday, 15 October, 2012

8.00
9.00
Registration

9.00
9.15
Welcome & introductions
9.15
9.45
Why analytics projects fail - and how to fix them
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
9.45
9.55
Short break

9.55
10.25
Digital Analytics Bloopers
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
10.25
10.55
Coffee break

10.55
11.25
How do you make digital analytics strategic?
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
11.25
11.30
Short break

11.30
12.00
From big data to big decisions
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
12.00
12.30
Sponsored Session: Marketing Channel Management - Improve your ROI
CountQuestInteractive
12.30
14.00
Lunch

  After lunch participants to eMetrics join Google Analytics Users' Great Event for the second half of the day.
14.00
14.45
From Web Analytics To Business Intelligence With Google Analytics
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
14.45
15.30
The Hidden Segment
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
15.30
16.00
Coffee break

16.00
16.45
Shifting between SEM and SEO
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
16.45
17.30
Using Google Analytics in SEO
Moderator: Steve Jackson, Founder & Chief Analytics Officer, Kwantic
17.30 Networking reception / Web Analytics Wednesday

SweetSpot Conductrics

Tuesday, 16 October, 2012

8.00
8.45
Registration

8.45
9.00
Introduction: Where I see Digital Analytics Going
9.00
9.45
Keynote: Sterne Measures
9.45
9.55
Short break

  Track 1

Moderator: Steve Jackson,
Founder & Chief Analytics Officer, Kwantic
Track 2

Moderator: Geddy van Elburg,
Analyst, ionmoon
9.55
10.25
One Size Does Not Fit All
10.25
10.55
Coffee break

10.55
11.25
Prospective Optimization: Thomas Cook's travel beyond web analytics
11.25
11.30
Short break

11.30
12.00
What is wrong with site conversion?
12.00
13.30
Lunch

13.30
14.15
Analyzing Support Pages - Turn Your Organization's Black Box into Gold
Bandit Basics - A Different Take on Online Optimization
14.15
14.20
Short break

14.20
14.55
Analysis and optimization for non-commerce sites
Beyond Σ; Selected methods in data mining.
14.55
15.30
Coffee Break

15.30
16.00
Seeing the Effect of Personalized Content over Time - a Case Study
UE General Data Protection Regulation, be ready!
16.00
16.05
Short break

16.05
16.35
Digital Analytics for Pharma Marketing
Case study: Analytics as an instrument for reducing order price
16.35
16.40
Short break

16.40
17.10
The 5 principles of viral marketing
17.10
17.20
Closing Remarks