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Sept 29-Oct 3, 2013
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Schedule at a Glance: eMetrics Summit Sessions, Meetings and Workshops

Toronto Ontario, March 31 - April 4, 2008

Agenda | Schedule at a Glance | Speakers

Monday 31 March • WAA Base Camp Workshop

8:00 - 9:00 REGISTRATION AND BREAKFAST Grand Ballroom Salon A
TRACKS INTRODUCTION TO WEB ANALYTICS Grand Ballroom Salon C/D
9:00 - 10:30 Workshop
10:30 - 10:45 BREAK
10:45 - 12:30 Workshop
12:30 - 2:00 LUNCH (PROVIDED) Grand Ballroom Salon A
2:00 - 3:00 Workshop
3:00 - 3:15 BREAK
3:15 - 4:00 Workshop
3:00 - 4:30 eMetrics Marketing Optimization Summit - Meet and Greet Bay Room
4:30 - 6:00 Web Analytics Association (WAA) Community Meeting and Panel Discussion
Grand Ballroom Salon C/D
6:00 - 7:30 WAA Cocktail Reception TRINITY BALLROOM FOYER

Tuesday 1 April • Summit Sessions Agenda Day 1

7:30 - 8:30 REGISTRATION AND BREAKFAST Foyer & Grand Ballroom Salon A/B
8:30 - 9:20 Keynote: Website Measurement Ecosystem, Jim Sterne, Target Marketing Grand Ballroom Salon C/D
9:20 - 9:30 Sponsor Presentation: Technology Leaders - Is Web Analytics Dead? Grand Ballroom Salon C/D
9:30 - 10:10 General Session: 3 Outcomes, Jim Sterne, Target Marketing Grand Ballroom Salon C/D
10:10–10:30 BREAK / EXHIBITS OPEN (UNTIL 7:30 PM) Trinity Ballroom
TRACKS MARKETING OPTIMIZATION MANAGEMENT [MOM] Grand Ballroom Salon C/D WEBSITE OPTIMIZATION [WO] York Room
10:30 - 11:20 [MOM-1] Panel: Measuring Awareness, Brand & Competitive Standing [WO-1] Where to Start, KPIs and Pitfalls to Avoid
11:20 - 12:15 [MOM-2] Communicating Website Data to Generate Business Decisions [WO-2] A/B and Multi-Variate Testing Case Studies
12:15 - 1:45 NETWORKING LUNCH Grand Ballroom Salon A/B
1:45 - 2:30 KEYNOTE - General Session - From the Front Line: Getting Your Metrics Act Together and Getting it Online, Caroline Burns, Chapters Indigo
Grand Ballroom Salon C/D
2:30 - 3:00 Sponsor Presentation: ForeSee Results Grand Ballroom Salon C/D
3:00 - 3:50 [MOM-3] Website Monetization
Part I: Online Budgeting and Revenue Forecasting
Part II: Linking Web Analytics to Revenue: The Value Ecosystem
[WO-3] Optimizing Brand Advertising Frequency
3:50 - 4:10 BREAK / EXHIBITS OPEN (UNTIL 7:30 PM) Trinity Ballroom
4:10 - 5:00 [MOM-4] Building a Case for Web Analytics [WO-4] Actionable Testing and Reporting Even a Manager Could Love
5:00 - 5:50 General Session - This is Your Brain. This is Your Brain on the Internet
6:00 - 7:30 eMetrics Marketing Optimization Summit Reception Trinity Ballroom

Wednesday 2 April • Summit Sessions Agenda Day 2

7:30 - 8:30 BREAKFAST GRAND BALLROOM SALON C/D FOYER
8:30 - 9:15 Keynote: General Session: Data at the Edge of Optimizing Customer Data, Seth Romanow, Microsoft Grand Ballroom Salon C/D
9:15 - 9:45 Sponsor Presentation: Omniture Grand Ballroom Salon C/D
TRACKS
ROOMS
OPTIMIZATION OF CONTENT-RICH AND MISSION DRIVEN SITES [OCMD] Grand Ballroom Salon C/D CAMPAIGN OPTIMIZATION [CO] York Room
9:45 - 10:35 [OCMD-1] Measuring the Success of Non-Commerce Websites [CO-1] Defining Acquisition Events, KPIs and Processes for Campaign Improvement
10:35–11:00 BREAK / EXHIBITS OPEN (UNTIL 4:00 PM) Trinity Ballroom
11:00 - 11:45 [OCMD-2] Meaningful Measures Behind Web 2.0: The Media is the Message, But How Should We Measure It? [CO-2] Panel: Campaign Optimization Case Studies
11:45 - 12:35 [OCMD-3] User Generated Content
Part I: Measuring the Voice of the Customer
Part II: Measuring the Voice of the Customer
[CO-3] Search Analytics - An Inside Look
12:15 - 1:45 NETWORKING LUNCH / EXHIBIT HALL Trinity Ballroom
1:45 - 2:35 General Session Panel: Recognizing Cultural Behaviour Grand Ballroom Salon C/D
2:35 - 2:45 Sponsor Presentation: Web Analytics Association (WAA) Grand Ballroom Salon C/D
2:45 - 3:30 [OCMD-4] You've Driven Them to Your Site, Now What? Leveraging the Online Channel for Mission Driven Organization [CO-4] Should Your Marketing Stink
3:30 - 3:50 BREAK / EXHIBITS OPEN (UNTIL 4:00 PM) Trinity Ballroom
3:50 - 4:40 [OCMD-5] Panel: Facilitating Engagement on Media and Content Rich Sites [CO-5] Email Analytics
4:40 - 5:30 General Session: Results of 3 Outcomes and Conference Wrap Up Grand Ballroom Salon C/D

Thursday 3 April and Friday 4 April • Predictive Analytics Training

  Thursday 3 April - BAY ROOM Friday 4 April - 2nd LEVEL MEETING ROOMS: SIMCOE ROOM
9:00 - 10:30 Training Session Training Session
10:30 - 10:50 BREAK BREAK
10:50 - 12:00 Training Session Training Session
12:00 - 1:30 LUNCH LUNCH
1:30 - 3:00 Training Session Training Session
3:00 - 3:50 BREAK BREAK
3:50 - 5:00 Training Session Training Session