PublicInsite, a web analytics and search engine optimization consulting firm, brings the discipline of performance measurement to the management of non-commerce web sites. We help clients understand the impact and effectiveness of their web-based initiatives using unique, management-friendly approaches. We specialize in high-resolution audience segmentation analysis, measuring and tracking web site value, and developing mission aligned performance indicators. Through these, clients can assign dollar values to their web sites and track use, take-up and reaction to the full range of their online communication initiatives.
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