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Nov 4.-5, 2013

Google Analytics Conversion Workshop –
Mar 30th, 2009

Toronto at eMetrics Marketing Optimization Summit

Registration Form

Whether you’re just getting started with web analytics or a seasoned veteran ready to take your website performance to the next level, this one-day workshop will help you get the most out of your online marketing and increase conversion results using Google Analytics:

Instructor: Justin Cutroni, Google Analytics Authorized Consultant and Director of Analytics and Testing for EpikOne. Justin has consulted with hundreds of organizations around the globe and is author of Google Analytics Shortcuts from O’Reilly.
Workshop Program:

Morning topics covered:

  • Introduction and overview
  • Web analytics the Google way
  • Measuring and understanding conversion
  • How Google Analytics works
  • Understanding tracking code
  • Filters & profiles combinations
  • Filter best practices
  • Managing profiles
  • Understanding goals and conversion funnels
  • Understanding the reporting interface: dashboard, data visualization, report filters, email reports and more

Afternoon topics covered:

  • Campaign tracking
  • Cost per click (CPC)
  • Email tracking
  • Banner and display ad tracking
  • Offline campaigns
  • Website Optimizer for multivariate testing
  • Google Analytics Enterprise features
  • Other Google Analysis tools
  • Open discussion and Q&A
Dates and Venue: Toronto: March 30th, 2009
Toronto Marriott Eaton Centre Hotel - Room Salon C/D
525 Bay Street, Toronto, Ontario
Workshop Schedule: 9:00 am to 4:30pm
and include a 1 hour lunch and two 15-minute coffee breaks.
Regular Price: Starts March 18th, 2009 - $495
Registration Form
Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Co-Located with eMetrics:

SMX Search Analytics
March 2013

Predictive Analytics World
March 20-21, 2013

Internet Marketing Conference
March 20-21, 2013

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