Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Toronto Ontario, March 29th to April 1st, 2009

Agenda | Tracks | Agenda at a Glance | Speakers | Pricing & Registration eMetrics Summit Sessions | Pre & Post Conference Workshops

David Alston, Radian6 permalink ]

David Alston, Radian6 David is Vice President of Marketing & Community at social media monitoring solution company, Radian6. David’s focus at Radian6 is building the firm’s brand internationally through the use of social media monitoring, outreach and engagement. He is the co-inventor of the “twebinar” format with social media maven, Chris Brogan — the successful three-part summer series featuring some of the world’s social media leaders that ran this past summer as a mashup between a traditional video webinar and Twitter. David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as an expert on how brands should be listening to consumer generated media online. As one of Twitter’s most followed CMO’s, David takes his interactive style of marketing to every speaking engagement — listening, learning and engaging with the audience. You can follow David on Twitter at @davidalston David blogs at TweetPR.

[CR-4] (Panel) Dressing the Social Media Octopus: Measuring Awareness to Action

Marco Bailetti, Web Analytics and Search Engine Marketing, Momentum Advanced Solutions permalink ]

Marco BailettiMarco Bailetti Marco is responsible for the Web Analytics and Search Engine Marketing practice at Momentum Advanced Solutions. He has over 10 years of experience in the web industry, with roles ranging from Web Developer, Product Manager and Marketing Manager. Marco has been fortunate to have worked with, and learned from, great clients in several different industries, including Workopolis, Mazda, Abbott, National Ballet of Canada and Canadian Tire. In his spare time, Marco plays chess, soccer and somehow manages to convince his fiancée that she should still marry him this summer.

Rob Beeler, VP of Content and Media, AdMonsters permalink ]

Rob Beeler, VP of Content and Media, AdMonstersRob Beeler is VP of Content and Media for AdMonsters, the only professional association exclusively dedicated to online advertising operations and technology. Rob's focus is on developing content for AdMonster events and training and working with members on Ad Operations issues. Prior to AdMonsters, Rob worked for over 9 years at Advance Internet, a leading creator of local news and information web sites across the United States. Rob's responsibilities included management of operations, project management, business development, web analytics and financial reporting.

[CR-5] Ad Operations and Analytics: Best Practices for Publishers

Vicky Brock, Co-Founder, Highland Business Research permalink ]

Vicky Brock, Co-Founder, Highland Business ResearchVicky co-founded Highland Business Research, an insight and intelligence agency. Vicky is involved in analytics and research for the public, education and tourism sectors with clients such as the UK and Scottish Governments, VisitScotland and universities across the UK. She is a Board Director of the WAA, a regular WAA Basecamp trainer and a contributor to the UBC Web Analytics Course.

[CPMD-4] Understanding Visitor Behaviour when your Visitors are not Shoppers

Aseem Chandra, SVP of Product Marketing, Omniture permalink ]

Aseem Chandra, SVP of Product Marketing, OmnitureBio coming shortly.

Omniture Sponsor Presentation

Barbara Coll, CEO, Inc and Founding President/Chair, permalink ]

Barbara CollBarbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry's offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics.

Barbara has been active in the Silicon Valley world for 21 years including roles in product and program marketing. In 1996 she founded to provide strategic and tactical consulting in the world of online marketing. is now a multi-million dollar company with a number of brand name clients including HP, Guthy-Renker, VMware and Verisign. Barbara was founding President and Chair of the Search Engine Marketing Professional Organization (SEMPO).

Barbara has an computer systems engineering degree from Carleton University in Ottawa Canada. She lives in Menlo Park, CA with her patient family.

[OMA-CPE3] Panel Presentations: Using Video for Lead Generation, Influence and Conversion

Robb Collins, Manager eCommerce, Marketing & Communications, Royal Canadian Mint permalink ]

Robb Collins, Manager of eCommerce, Marketing & Communications, Royal Canadian MintRobb Collins is currently the Manager of eCommerce Operations at the Royal Canadian Mint, a for-profit Crown Corporation headquartered in Ottawa. Robb is responsible for managing all day-to-day activities related to maintaining and enhancing the e-commerce platform with a view to improving the Mint’s overall online consumer experience. Prior to the joining the Mint in 2004, Robb held various positions in the banking, digital imaging and government consulting industries.

[OMA-ADV 4] Case study: The ROI of Customer Satisfaction – Royal Canadian Mint

Justin Cutroni, Analytics and Testing, EpikOne permalink ]

Justin CutroniJustin has worked in the consulting world consultant for over ten years: first as an IT consultant at Accenture and currently as a web analytics consultant for EpikOne. As a practicing analyst Justin helps clients adopt a clear, actionable analytics strategy to measure their online business goals and drive website testing and improvements. Justin is author of Google Analytics Short Cut, a practical guide to setting up Google Analytics and he also pens the popular blog Analytics Talk. When he’s not toiling away at the keyboard you can find Justin spending time with is family in Burlington, VT.

David Darmanin, VP of Design and Optimization, Uniblue Systems Ltd. permalink ]

David Darmanin, VP of Design and Optimization, Uniblue Systems Ltd.VP of Design and Optimization for Uniblue Systems Ltd. a highly successful e-commerce software company. Uniblue has received many products awards as well as more noticeably this year it was awarded the ICE Award for Best Strategic E-marketing performance by Digital River. David graduated in Management, holds a Doctorate in Law and is a passionate designer and web analyst. Previous experience also includes working in advertising, entertainment and the mobile commerce industries (business incubator).

[CPMD-1] Jump Starting your Online Analytics Implementation: Part Two

Mark Dykeman, Research Manager, CBC permalink ]

Mark Dykeman, Research Manager, CBCMark Dykeman is a Research Manager for the CBC, specializing in Online Research. It is his job to lead the development of their Web Analytics practice and help the Corporation track its myriad of online offerings. Mark has worked in the online industry for over 10 years, having started as a Web Producer for the in 1996. He has worked in many capacities in the industry: product manager of Sympatico’s search offering for 4year, Yahoo! Search Product Manager, and Senior Analyst for Critical Mass, a Calgary-based Interactive Agency rated a world leader by Forrester Research.

[CR-1] (Panel) What Marketers Measure vs What Publishers Report: Value Perspectives on Page Views, Engagement & Conversion

Hosam Elkhodary, The Web Analytics Company permalink ]

A recognized leader in the Web Analytics and online marketing field with more than 20 years of IT expertise. Associate instructor for University of British Columbia. Experience with Fortune 500 corporations covering multiple industries. In-depth business knowledge combined with hands-on expertise in several technologies. Work experience in North America and the Middle East.

Dominique-Sebastien Forest, GM Mobile and eComm, Quebecor Media Interactive permalink ]

Dominique-Sebastien Forest, GM Mobile and eComm, Quebecor Media Interactive As General Manager Digital Media and E-Commerce, Dominique-Sébastien Forest is responsible for Canoe’s digital content, social media, online dating, search and wireless distribution strategy. He is also in charge of building and operating a new e-commerce global environment for Quebecor Media online activities. His mission is to implement effective mobile, web 2.0, video and audio platforms as new ways of accessing information proliferate and launch the first Canadian e-commerce powerhouse.

Mr. Forest was previously Vice President, Business Development at Puretracks, a North American leader in the development of online music platforms. He was previously editor of MSN Canada, Mr. Forest also founded Creative Research and Technology, Canada’s first company specialized in advergaming (the use of games for advertising purposes), and has served as marketing manager with

Mr. Forest is recognized for his ability to market innovations and develop effective commercialization strategy with emerging products. He has been a speaker in numerous events in Canada, the United States and Europe on different topics including the future of music, mobility, television and e-commerce. He is also member of the board of directors for the Internet Advertising Bureau (IAB) of Canada, co-chair of the Emerging Products Council for the IAB as well as an advisor for organizations like the Mobile Experience Innovation Centre and NextMedia.

[OMA-AE4] Panel: Mobile Marketing Metrics

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry FreedLarry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

[SP01] Diamond Sponsor Presentation - ForeSee Results

Claude Galipeau, Senior Vice President, Digital Media, Rogers Media permalink ]

Claude Galipeau, Senior Vice President, Digital Media, Rogers MediaClaude Galipeau is Senior Vice President, Digital Media, at Rogers Media Inc., responsible for interactive strategy for the Rogers portfolio of publishing, radio and TV properties.

Previously, Claude was Vice President, Interactive Media, Astral Media Inc.; Senior Vice President, Digital Media, Alliance Atlantis Communications Inc.; and Executive Director, Digital Programming and Business Development, at the Canadian Broadcasting Corporation.

Claude’s background includes working for Alliance Atlantis Communications, as Vice-President, Broadcasting, and heading business development and new media at Salter Street Films.

Claude has also worked as a senior adviser to the Government of Ontario’s Cabinet Office, Premier’s Office and Ministry of Intergovernmental Affairs; a senior advisor and lobbyist at the World Association of Newspapers based in Paris; an independent media consultant; and, from 1990-1991, Assistant Professor in the Faculty of Administration at the University of Ottawa.

Claude has a PhD from the University of Toronto, an MA from Queen’s University and a BA from Bishop’s University. He is the author of Isaiah Berlin’s Liberalism (Oxford, 1994), as well as numerous articles on political theory and Canadian politics and public policy.

Paula Gignac, Executive Director, IAB Canada permalink ]

Paula Gignac, Executive Director IAB Canada Paula Gignac, President of the Interactive Advertising Bureau of Canada (IAB), and former Vice President of Rogers Women’s Group of Websites, is recognized throughout the industry — not only as a pioneering Web publisher — but also as an award-winning Interactive marketer and author of digital marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Proctor + Gamble, Hershey, etc. With more than 15 years of experience in the medium, and an unmatched record of helping clients achieve success in the Online arena, she is also chief instructor for IAB Canada’s Intensive, One-Day Course in Interactive Marketing + Online Advertising.

Panel Discussion

Patrick Glinski, Senior Strategist and Experience Architect, Idea Couture permalink ]

Patrick Glinski, Senior Strategist and Experience Architect, Idea CouturePatrick Glinski is a Senior Strategist and Experience Architect at Idea Couture, a next generation innovation consultancy firm. While currently focused on digital strategy and experience design, Patrick has spent the last five years helping large digital agencies build measurement practices while also planning and overseeing major analytics programs for companies including Citibank, DirecTV, Nintendo Europe, and Rolex. Patrick is the Toronto Web Analytics Wednesday events organizer, and hopes to see you at an event soon.

Andrea Hadley permalink ]

Andrea HadleyAndrea Hadley is partner of eMetrics Canada and founder of NetSetGo Marketing Ltd, a search marketing consultancy based in Vancouver BC since 1999. Having founded two web marketing professional associations including the Web Analytics Association (WAA) in 2004 and the International Internet Marketing Association (IIMA) in 1999, Andrea is a strong community advocate and leader, currently serving as the Director of Education for the WAA. Today, Andrea’s commitment to knowledge sharing and the growth of the web marketing industry continues as Conference Director of the eMetrics Marketing Optimization Summit and SMX Search Analytics — two world-class events running side-by-side in Toronto March 31-April 1st, 2009.

eMetrics Welcome and Overview
Closing Remarks

Stéphane Hamel, Web Analytics consultant, Educator and Researcher permalink ]

Stephane Hamel, Immeria IncStéphane is a leading Canadian voice for web analytics, helping businesses understand the value of online business optimization. Stéphane has been on both sides of the fence, client and agency, from small projects to complete ecosystem overhauls; he has worked with several Canadian flagship companies such as Quebecor Media, Desjardins, Chrysler Canada, The Royal Canadian Mint, Bombardier, Softimage/Microsoft and others. He's well known for the creation of the WASP browser extension, as a speaker having presented several times at eMetrics Marketing Optimization Summit and other conferences, as a tutor for the award-winning UBC Award of Achievement in Web Analytics and a blogger at Stéphane is an active member and volunteer of the Web Analytics Association coordinating regular web analytics networking and educational events in Montréal, Québec.

[CPMD-2] Jump Starting your Online Analytics Implementation: Part Three

Maura Hanley, Managing Director, Direct & Interactive, Mediacom Canada permalink ]

Maura Hanley, Mediacom Canada Maura Hanley brings twenty years experience to her role as Managing Director at MediaCom Canada. For the past ten years she has been developing our direct response and interactive services, bringing in top talent and state of the art tools. She currently heads a team of more than forty specialists who plan, buy, execute and measure all of the agency’s direct, digital and response based advertising campaigns.

Maura has spent her career specializing in developing ‘brand response’ campaigns. She can identify the optimal media mix to deliver to both awareness objectives (building brand equity over time) and response objectives (generating immediate leads or sales). She’s delivered innovation and results for a wide variety of advertisers targeting both business and consumers including American Express, Sprint, Rogers Wireless, TD, P&G, Dell and Expedia.

Passionate about approaching media management from the perspective of delivering results for clients, Maura speaks extensively to the Canadian marketing community for a variety of organizations including CARF, CMA, BRC and IAB. She sits on the Board of Directors of the Canadian IAB (Interactive Marketing Bureau) and chairs the IAB Research Council. She has also been an active member of the Canadian Marketing Association for many years. Maura chaired the 2003 Business to Business Conference, has been a Senior Judge for the Marketing Awards, is past member of the Integrated Marketing Council and teaches the CMA Media Seminar.

Panel Discussion

Vivian Ip, Senior Director Research, Quebecor Media permalink ]

Vivian Ip, Senior Director Research, Quebecor Media Vivian Ip is the Sr. Director of Research at and Sun Media (both divisions of Quebecor Media). Over the past 15 years, Vivian Ip has done extensive media analysis and analytics on consumer behaviour across multiple media including magazines, newspapers and the Internet. Vivian is an active member of a number of organizations including the IAB (Internet Advertising Bureau) Research Committee, the IAB Measurement Committee, NADbank’s Roadmap Committee and comScore’s Measurement Advisory Committee. In the first six months of arriving at, Vivian implemented a new web analytics platform for Canoe’s network of 200+ websites. With a keen eye to uncover insights from data, Vivian has contributed to building advertising revenue for a number of media companies.

Previously, Vivian held positions at Rogers Media working on Maclean’s and L’actualité magazines in the consumer magazine division. Vivian holds a B.Comm from Queen’s University.

Panel Discussion

Gaurav Jain, Vice-President, Business Development, Polar Mobile permalink ]

Gaurav Jain, Vice-President, Business Development, Polar MobileGaurav is a co-founder of Polar Mobile, a leader in mobile content publishing solutions. Gaurav serves as Polar’s Vice President of Business Development, leading its sales and business development activities. Gaurav has extensive work experience in many industries. Previous, Gaurav worked for Research In Motion, IBM, Morgan Stanley and Amazon. During his undergraduate career, Gaurav was part of the founding team for the Impact Entrepreneurship Group, a non-profit organization that promotes entrepreneurship and leadership, and now sits on the Board of Directors. In a few short years, Impact grew from a small conference to one of Canada’s largest student-run entrepreneurship groups. Gaurav is a Millennium Excellence laureate, recognized for his community involvement and leadership. Gaurav holds a Bachelor of Software Engineering from the University of Waterloo with an option in Management Sciences and graduated with Distinction.

[OMA-AE4] Panel: Mobile Marketing Metrics

Manoj Jasra, Specialist in Web Business Development, Shaw Communications Inc permalink ]

Manoj Jasra, Shaw CommunicationsManoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Specialist in Web Business Development at Shaw Communications Inc. His role consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw’s Web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro’s product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro’s Web Analytics approach.

Manoj also authors Web Analytics World, a leading SEM/Analytics Blog,

[OMA-CPE4] Advanced Paid Search Optimization and Analytics

Mitch Joel, President, Twist Image permalink ]

Mitch Joel, Twist ImageMarketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing agency. Joel is a Board Member of the Canadian Marketing Association, executive for the National Advertising Benevolent Society and instructor of the CMA eMarketing professional certificate course. His first book, Six Pixels of Separation, named after his highly popular Blog is coming out on Grand Central Publishing (Hachette Book Group). His newspaper column runs in the Montreal Gazette and Vancouver Sun.

[OMA-AE2] Twitter, Micro Conversations and their Macro Impact

David Jones, Vice President, Digital Communications, Hill & Knowlton permalink ]

David Jones, Vice President, Digital Communications, Hill & Knowlton, TorontoDavid Jones is the Vice President of Digital Communications in Hill & Knowlton’s Toronto office where he develops and executes online PR campaigns that connect clients to their stakeholders through blogs, podcasts, social networks and other online engagement opportunities. David has held senior communications positions at Molson Canada and the Royal Canadian Golf Association and was the Group Head, Consumer Brands, Fleishman-Hillard Canada before joining Hill &Knowlton. He has also held positions with agencies Edelman, Harbinger and Thornley Fallis. David holds a journalism degree from Ryerson University in Toronto.

[CR-4] (Panel) Dressing the Social Media Octopus: Measuring Awareness to Action

David Klein, Vice President, Marketing Planning and Program Development, Aeroplan permalink ]

David Klein, Vice President, Marketing Planning and Program Development, AeroplanDavid Klein was appointed Vice President, Marketing Planning and Program Development in June 2008. David leads the Marketing team responsible for Aeroplan’s Marketing Strategy & Planning, Research, Data Analytics, and New Product & Service Development and Management. David’s is a growing internal marketing team focused on creating value for the program and its partners through the development and execution of Aeroplan’s Member Relationship Management Strategy. David brings more than 20 years of Direct Marketing and communications experience to Aeroplan. Prior to joining Aeroplan, David was Vice President, Strategic Services at FCB Direct, a direct marketing agency where David led the strategic development and execution of database and communications programs for numerous clients, including Air Canada, Aeroplan and CIBC.

[OMA-ADV1] Capturing Customer Loyalty - Aeroplan: An Advanced Email Metrics Case Study

Alan K’necht, Founder & President, K’nechtology Inc. permalink ]

Alan K'necht, Founder & President, K'nechtology Inc.Alan is founder and president of K’nechtology Inc., one of Toronto, Canada’s Leading SEO, SEM and Web analytics consulting firms since 2000. K’necht has personally been implementing web analytic solutions since 1996 and during this period has provided guidance to organizations across North America including: Canada’s Federal Government, the US Navy, Toyota Canada, media organizations, several e-commerce companies and a wide array of other businesses. Through web analytics K’necht has helped clients maximize Return on Investment (ROI) for their web based initiatives.

K’necht, an internationally published columnist has been interviewed by numerous publications including: Cnet, The Wall Street Journal, Globe & Mail, National Post and CBC radio. K’necht maintains his web analytics and search engine optimization focused blog K’necht-it and has spoken at conferences throughout North America, Australia and England.

[OMA-CPE4] Advanced Paid Search Optimization and Analytics

Dré Labre, Creative Director, Tribal DDB Toronto permalink ]

Dré Labre, Creative Director, Tribal DDB TorontoDré spent his formidable years as a child surfing pre-web internet on his C64 with a 300bps modem. A short time after that he was hosting a bulletin board system from his bedroom and beginning to learn the social impact that new technologies had to offer. Fast forward to adulthood and Dré has since dipped his toe in many technology-related fields – including CD-ROM, 3D animation, virtual reality and interactive television – all by the mid 90s. That’s when he started his career in advertising. Dré is currently the Creative Director at Tribal DDB Toronto where he continues to experiment with ideas, communication & technology.

[CR-4] (Panel) Dressing the Social Media Octopus: Measuring Awareness to Action

Alex Langshur, President and Cofounder, PublicInsite permalink ]

Alex Langshur, co-Chair of Toronto eMetrics Marketing Optimization Summit and President, PublicInsiteAlex manages PublicInsite, a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the Treasurer of the Web Analytics Association and co-Chair of their Public Sector Committee. He has been a speaker at many conferences and teaches web analytics courses for WAA Base Camp and Web Manager University.

eMetrics Welcome and Overview
[CPMD-1] Jump Starting your Online Analytics Implementation: Part 1
Closing Remarks

June Li, Managing Director, ClickInsight permalink ]

June Li, Managing Director, ClickInsight and WAA Base Camp InstructorJune helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Robb MacDonald, Senior Manager, Web Analytics, Rogers Communications Inc. permalink ]

Robb MacDonald, Senior Manager, Web Analytics, Rogers Communications Inc.Robb MacDonald is the Senior Manager, Web Analytics at Rogers Communications Inc. in Toronto, Ontario, Canada. Robb joined Rogers in September, 2008 and is responsible for directing and delivering web analytic reporting & analysis for and reporting and identifying trends, issues and opportunities to improve online sales and service, site performance and the overall customer experience. His knowledge and experience includes the implementation and management of a wide-variety of web analytics and site optimization tools and technologies. Robb views analytics as a process, or “dialogue,” between practitioners and their clients where standardized, baseline reporting must be supplemented by ad-doc, custom reporting and segmentation to test hypotheses, challenge underlying assumptions and “drill” into large, complex data sets so that companies can begin to truly understand visitor behaviour and successfully optimize their online experiences.

Prior to joining the Rogers team, Robb spent the last eight years working on a wide-range of B2C and B2B online marketing and website measurement and optimization projects for a diverse group of brands and businesses, including Bell Mobility, Kraft Foods, SAS (Institute) Canada, Info-Tech Research Group and BMO Financial Group. Robb is a graduate of the University of Western Ontario where he earned an Honours BA in Media, Information and Technoculture.

[OMA-ADV3] Improving Results through Custom Segmentation – Tools and Tips I wish I knew 3 years ago

Ross McKegney, Co-founder and Chief Technology Officer, Fadow Ltd. permalink ]

Ross McKegney, Co-founder and Chief Technology Officer, Fadow Ltd.Ross McKegney is co-founder and Chief Technology Officer at Fadow Ltd, a digital media startup that provides a kiosk-based content and advertising delivery system to transit venues. Fadow is an exemplar of a new class of web applications that have reach into the physical world; in this case, through kiosks that provide cross-channel services and react to presence and gesture in their surroundings. Prior to Fadow, Ross spent six years with IBM R&D, working on next generation e-Commerce platforms. He holds an MBA from the Rotman School at the University of Toronto and an MSc in Computing from Queen’s University.

[OMA-AE3] Analytics in the Physical World

Shankar Mishra, Director of Business Intelligence & Analytics, Travelocity Global permalink ]

Shankar Mishra, Co-founder and Chief Technology Officer, Fadow Ltd.Shankar Mishra, Director of Business Intelligence & Analytics at Travelocity Global, one of the leading online travel retailers in the world, is primarily focused on developing Business Intelligence & Web Analytics frameworks that identify and realize opportunities for growth. Prior to joining Travelocity, Shankar spent 10 years with Sabre Airline Solutions, working on pricing and revenue management solutions for airline industry. Shankar holds a Ph.D. in Operations Research from North Carolina State University.

Keynote: Beyond Metrics & Dashboards: Developing an Enterprise Web Analytics Strategy

Seth Moore, Web Analyst, Overstock permalink ]

Seth Moore, Web Analytis, OverstockSeth Moore came to in 2006. He led their web analytics and testing team until 2008. He has since served as a director in CRM and Corporate affairs. Seth received a BA in political science from Brigham Young and worked in congress prior to joining Overstock.

[OMA-ADV2] Leading Example of A/B and Multivariate Testing (MVT): Overstock Case Study

Angel Morales, Vice President, permalink ]

Angel Morales, Vice President, eMetrics.orgFor the past decade, Angel Morales has been architecting solutions for some of the most challenging issues facing multi-channel merchants and retailers. His unique approach of “extending tools and technologies” that many merchants already posses has resulted in consulting engagements for both retailers and vendors, facilitating a whirlwind of innovation. Angel’s efforts have resulted in solutions for preference-driven merchandising, intelligent remarketing, viable widget strategies, social shopping models, and much more. On the vendor side, he most recently led the retail practice for ExactTarget, the globe’s largest ESP. Today, Angel heads up marketing for the eMetrics Marketing Optimization Summit and the Predictive Analytics World conference. Angel lives in Indianapolis, IN where he regularly listens to John Coltrane with his wife, Kelly, and dog, Mr. Rafalski.

[OMA-CPE2] Campaigns, Promos & Ecommerce.

Jim Novo, Drilling Down permalink ]

Jim Novo, Drilling Down Project and WAA Base Camp InstructorJim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

Panel: From Web Analytics to Online Intelligence

Mike O’Sullivan, Ad Platforms and Strategy Lead, Microsoft permalink ]

Mike O’Sullivan, Ad Platforms and Strategy Lead, MicrosoftAs Microsoft Ad Platforms and Strategy lead, Mike O’Sullivan is responsible for the development, execution and measurement of Microsoft Canada’s portfolio of custom online consumer audience targeting products including behavioural, demographic, and geographical targeting. Mike is also responsible for the management of Microsoft’s performance and brand advertising platforms.

[CR-1] (Panel) What Marketers Measure vs What Publishers Report: Value Perspectives on Page Views, Engagement & Conversion

Katie Delahaye Paine CEO, KDPaine & Partners permalink ]

Katie Delahaye Paine CEO, KDPaine & PartnersKatie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, nonprofits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999. Paine was recently named one of PR Weeks 2008 Power Players for her advocacy of PR measurement and was also awarded the 2007 NH Woman Business Owner of the Year by the Small Business Administration.. KDPaine & Partners earned the prestigious 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations, in addition, PRNews awarded 2007 Platinum Award for Research and Measurement to her firm for the measurement program they developed for the American Society of Plastic Surgeons. In 2006 she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion’s book, “Making a life, making a living.”

Society for New Communications Research - Early Insights 2009

Dr Pat Pellegrini, comScore permalink ]

Dr Pat PellegriniDr. Pellegrini is responsible for the design and implementation of statistical measurement methodologies for existing and future syndicated comScore audience measurement products across international markets, with an initial focus on the Canadian market. Pellegrini has nearly 20 years of experience in research and audience measurement, most recently as vice president of research and new product development at Arbitron. Prior to that, he was VP of research at both TNS Media Research and BBM Canada, where, among other things, he worked on TV audience measurement using both panel and set-top box methodologies. He has also held teaching positions at The University of Guelph-Humber, McMaster University, and The Ohio State University.

Digital Audience Measurement: Results of New Methodology Revealed
Panel Discussion

Eric Pierni, Senior Marketing Manager, Kijiji Canada permalink ]

Eric Pierni, Senior Marketing Manager, Kijiji CanadaEric Pierni is the senior marketing manager for Kijiji Canada and responsible for overseeing the company's advertising sales. As a member of the original team that launched Kijiji Canada Classifieds in 2005, Pierni played an integral role in developing and driving the website’s original online marketing strategy, including all of Kijiji’s Internet and offline marketing campaigns. He has also been involved in Kijiji’s community building and product development activities. Pierni joined the eBay group of companies in 2002 to help solidify eBay Canada’s position as the leading e-commerce destination in Canada. Previously, he worked at Inc, an online search technology company, where he helped drive the company’s business results by servicing the business development team. Pierni is a graduate from Concordia University where he earned a B. Comm. in Marketing.

Keynote: Listening to the Customer in Chief

John Quarto-vonTivadar, one of the inventors of Persuasion Architecture® and Shareholder in FutureNow permalink ]

John Quarto-vonTivadar, one of the inventors of Persuasion Architecture® and Shareholder in FutureNowJohn Quarto-vonTivadar is one of the inventors of Persuasion Architecture® and an original shareholder in FutureNow (OTCBB: FUTR.OB). He melds his business and technology background into his role as Chief Scientist and Thinking Officer at FutureNow. John has written multiple papers and books on technology topics, including the 2008 best-seller "Always Be Testing: The Complete Guide to Google Website Optimizer" as well as three books in the Discovering Fusebox series.He is a globally recognized speaker presenting at seminars and conferences throughout North America, Japan, Europe and South America.

While a member of the Chicago Board of Trade for five years, John ran an institutional trading desk on the floor of an exchange and managed a multi-million dollar private hedge fund. Before that John work at NASA, on instrument calibration software testing for the Hubble Space Telescope’s high-speed photometer and high-resolution spectrograph. So when John cooks up some innovative concept blending business and technology and then says, “Well, it’s not rocket science,” we tend to believe him.

[OMA-CPE1] Optimizing the Purchase Process: Online Purchasing Systems, Booking Engines and Shopping Carts

Warren Raisch, Chief Customer Officer, Digitaria permalink ]

Warren Raisch, Chief Customer Officer, DigitariaWarren Raisch is the Chief Customer Officer at Digitaria, a leading interactive firm. A McGraw-Hill published author, Raisch has two decades of leadership experience building global brands. An accomplished corporate marketer, his vision and expertise in business performance have driven enterprise growth in high technology, interactive agency and consulting organizations worldwide.

[OMA-CPE3] Panel Presentations: Using Video for Lead Generation, Influence and Conversion
[OMA-AE4] Panel: Mobile Marketing Metrics

Simon Rivard, Vice President Marketing, permalink ]

Simon Rivard, Vice President Marketing, Quebecor Media - CanoeSimon Rivard is a strategic thinker that can quickly capture key market drivers, define strategy and deliver financial performance. He have more than 15 years of experience in business development, product development, marketing and merchandising in B2B and B2C environment with a proven track record of building revenues and profits both online and offline. Passionate about web analytics, he like to say that “measuring and understanding is everything”.

[CR-3] Effective Dashboards: Sticky Numbers that Speak

Simon Rodrigue, AVP eCommerce, Sears Canada permalink ]

Simon Rodrigue, AVP eCommerce, Sears CanadaSimon Rodrigue joined Sears Canada in July of 2008 to assist in the continued growth and evolution of the top direct business in Canada. As AVP of eCommerce Simon leads the online strategy, user experience, marketing and online operations teams while developing a multi-channel plan that will continue to position Sears Canada for the future.

Before joining Sears Canada Simon lead the eCommerce and Interactive Marketing team at Home Depot Canada. Over the 4 years was one of the fastest growing online businesses in Canada and recognized as a leader in Social Commerce practices. Simon also spear headed the evolution from a traditional media plan to a mixed media strategy, leveraging the power of Home Depot's extended community and leadership position in the home improvement industry.

Keynote: Analytics in the Retail World: It is more than just numbers and reports

Ian Roe, Immunization Promotion Specialist, BC Centre for Disease Control permalink ]

Ian Roe, VP of Design and Optimization, Uniblue Systems Ltd.Ian Roe is the Immunization Promotion Specialist with the BC Centre for Disease Control in Vancouver, BC. Ian ran his own audio/video production company for many years until he joined the BCCDC in 2004 as part of their communications and health promotion team.

[CPMD-3] Immunize Me: Incorporating Social Media into a Public Health Campaign

Eric Siegel, Prediction Impact permalink ]

Eric Siegel, Prediction ImpactEric Siegel, Ph.D., is a seasoned consultant in data mining and analytics, an acclaimed industry instructor, and an award-winning teacher of graduate-level courses in these areas. Eric served as a computer science professor at Columbia University, where he developed data mining technology in the realms of machine learning performance optimization, integrating historical databases, text mining, and data visualization.

Eric produced 11 peer-reviewed research publications and ran an MIT-hosted symposium on data mining. He also co-founded two New York City-based software companies for customer/user profiling and data mining. With data mining, Eric has solved problems in CRM analytics, computer security, fraud detection, text mining and information retrieval.

Eric has taught industry programs through Prediction Impact, The Modeling Agency and Salford Systems. In addition, he taught many semesters of university courses, including data mining-related graduate courses as well as introductory lecture series for non-technical audiences. Two of these courses have been in syndication through the Columbia University Video Network. Eric also published three peer-reviewed papers on computer science education.

Christine Sonnabend, Project Manager Information Technology, United States Holocaust Memorial Museum permalink ]

Christine Sonnabend, Project Manager Information Technology, United States Holocaust Memorial MuseumChristine went to Hofstra University for a bachelor’s in Anthropology and got her master’s in Museum Studies at George Washington University. After working a brief time for the National Park Service as a museum technician, Christine moved to the US Holocaust Memorial Museum and has worked there for over 15 years in positions ranging from Visitor Services to Administrative Officer to Project Manager. As a project manager in IT, she has been working with web analytics for several years, as well as managing other IT intitiatives.

[CPMD-2] Jump Starting your Online Analytics Implementation: Part 4

Tom Smith, Vice President, Web analytics, UTechWeb, The Global Leader in Business Technology Media permalink ]

Tom Smith, Vice President, Web Analytics, UtechWeb, The Global Leader in Business TechnologyTom Smith is vice president, web analytics for TechWeb’s InformationWeek Business Technology Network. He began to oversee web analytics in 2007, after years in the editorial function, including being editor in chief of InformationWeek and director of advanced content development. His current functions include driving web analytics throughout the organization as well as evaluating and deploying customer-facing systems.

[CR-2] Using Web Analytics to Drive Better Organizational Performance

Jim Sterne, Founder, eMetrics Marketing Optimization Summit permalink ]

Jim Sterne, Founder and Chair of Toronto eMetrics Marketing Optimization SummitJim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.

eMetrics Welcome and Overview
Keynote: Cross Channel Measurement & Attribution - Email, for Example

Mike Sukmanowsky, Analytics and Insight Specialist, Rogers Media permalink ]

Mike Sukmanowsky, Analytics and Insight Specialist, Rogers Media

Mike Sukmanowsky is the Analytics and Insight Specialist at Rogers Digital Media in Toronto, Ontario, Canada. In this position, Mike leads the web analytics efforts of all 130+ web sites in publishing, broadcasting as well as sports and entertainment. Previously, Mike worked for Loblaw Companies Limited, Canada's largest grocery retailer, assisting their e-commerce department translating the need for online insights into reporting requirements. Mike is also the author of the widely read blog at, where you’ll find a wealth of information and methods for analytics based online optimization efforts.

[CR-1] (Panel) What Marketers Measure vs What Publishers Report: Value Perspectives on Page Views, Engagement & Conversion

Alain Tremblay, Associate Director, Self-Serve Platform Marketing, Bell Canada permalink ]

Alain Tremblay, Associate Director, Self-Serve Platform Marketing, Bell CanadaPrior to joining Bell Canada Alain was involved in sales and marketing of computer assisted data collection products. In 1994 he joined Bell where he assumed different roles in the Long Distance Consumer Marketing including Benchmark and performance analysis. Alain eventually moved to the web site management team, where he held the role of project manager and process manager for the Email Marketing program. Since 2005 he has been managing the development of the eCommerce platform where his area of focus has been the on-line shopping experience and ordering process.

Keynote: Integrating Voice of the Customer and Web Analytics to increase ROI

Dennis Varganyi, Country Manager Canada, AT Internet permalink ]

Dennis Varganyi, Country Manager Canada, AT InternetDennis Varganyi began his professional career at IBM Canada where he sold services to monitor server performance. Since this time he has spent six years in France where he has proudly mastered French! He has held Senior International Sales Positions with local channel intelligence leader and renown media player CNET Networks. A native of Toronto, Canada where he completed his Bachelor of Arts Honours (English / History class of 1998) Dennis is returning home to launch AT Internet’s Canadian division. A true ‘Canuck’ Dennis enjoys hockey, fishing, golf and spending time with his wife and two daughters in their new hometown of Montréal.

Panel: From Web Analytics to Online Intelligence

Douglas Walker, Director of Client Services, Social Media Group permalink ]

Doug Walker, Director of Client Services, Social Media GroupDoug Walker is the Director of Client Services for Social Media Group acting as the key contact for client engagements. Doug has seen the power of viral and word-of-mouth communications first hand. He has conducted a unique experiment to become the world’s leading authority on the subject of Rock Paper Scissors. The experiment was a massive success and led to interviews by hundreds of media outlets including Rolling Stone, CNN, BBC, New York Times, and the Today Show. He is the also the subject of a feature film documentary at the 2007 Calgary International Film Festival (Audience Choice Award) and runs the annual World Championships of Rock Paper Scissors in Toronto.

Prior to joining SMG Doug spent over thirteen years developing and implementing online strategies for some of the world’s highest profile brands including General Motors, Molson Breweries, IBM, Microsoft, Rogers AT&T and Scotiabank. He is an active participant in Canadian social media circles, hosting the Shill Podcast, maintaining the advertising and culture blog

[CR-4] (Panel) Dressing the Social Media Octopus: Measuring Awareness to Action

Jacques Warren, WAO Marketing inc. permalink ]

Jacques Warren, WAO Marketing inc.

Jacques Warren has been working in online marketing for the last twelve years. He started getting involved full-time in Web Analytics six years ago. He has worked with over 70 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in The Big Integration.

Panel: From Web Analytics to Online Intelligence

Chris Williams, Managing Director, Media Contacts Canada permalink ]

Chris Williams, Managing Director, Media Contacts CanadaChris started has been in interactive marketing for as long as there has been interactive marketing. His experience spans client strategy and creative at agencies such as Arnold Advertising and BBDO Canada in addition to online media at Media Contacts. He has developed strong integrated strategic and creative solutions for such clients as Audi, Toronto Tourism, Canada Savings Bonds, Bank of Montreal, Canadian Tourism Commission,, Harris Bank,,, Pepsi, Miller Brewing (US), Chrysler, Apple, Bell Canada, Fedex and Awards include John Caples Awards, Marketing Magazine Awards and CDMA RSVP Awards.

Chris also sits on the board of the Internet Advertising Bureau of Canada.

[CR-1] (Panel) What Marketers Measure vs What Publishers Report: Value Perspectives on Page Views, Engagement & Conversion

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Co-Located with eMetrics:

SMX Search Analytics
March 2013

Predictive Analytics World
March 20-21, 2013

Internet Marketing Conference
March 20-21, 2013

Lifetime Association Sponsor

Digital Analytics Association







Video opens in a new window.

Sponsor This Summit