Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit
Advisory Board

Toronto Ontario, April 6-9, 2010

Alex Langshur, President and Cofounder, PublicInsite and President of the Web Analytics Association

Alex Langshur, co-Chair of Toronto eMetrics Marketing Optimization Summit and President, PublicInsiteAt PublicInsite, a web analytics / site optimization consulting firm, Alex helps organizations with non-commerce and content-rich sites analyze user’s behaviour to get at the truth of the effectiveness and impact of their web sites. He has led multiple web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit, private sector and education organizations. Alex is an instructor for of WAA Base Camp workshops and when he’s not teaching or consulting, he is leading an industry as the newly elected president of the Web Analytics Association.

Marco Bailetti, Senior Manager Marketing Analytics at Sapient

Marco Bailetti, Senior Manager Marketing Analytics at SapientMarco is responsible for the Marketing Analytics practice at Sapient. Although new to the Sapient, Marco brings a depth knowledge and experience to the position. Marco is a performance-based marketer, with over 10 years experience in the web industry. Marco was previously the Director of Analytics and SEM at Momentum. Marco feels fortunate to have worked with, and learned from, great clients across several industries including: Abbott, Chrysler, Colliers, Manulife, Mazda, National Ballet, Rogers and Workopolis. In his spare time, Marco plays chess, soccer and enjoys spending time with his wife, who lets him be the boss while she’s just the decision maker.

Patrick Glinski, Senior Strategist, Experience Architect, Idea Couture

Patrick Glinski, Senior Strategist, Idea CouturePatrick Glinski is a Senior Strategist and Experience Architect at Idea Couture, an innovation consultancy firm where business school meets design school. While currently focused on experience design, Patrick has spent the last five years helping large digital agencies build measurement practices while also planning and overseeing major analytics programs for companies including Citibank, DirecTV, Nintendo Europe, and Rolex. Patrick is the Toronto Web Analytics Wednesday events organizer, and hopes to see you at an event soon.

Stephane Hamel, Consultant and Blogger,

Stephane Hamel, Immeria IncStephane is a leading voice for web analytics, helping businesses understand the value of online marketing optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Stéphane owns a MBA specializing in eBusiness at Laval University (Québec City) and is involved in various research & development activities with the prime objective of making web analytics easier. Creator of the popular Web Analytics Solution Profiler tool and concepts such as Just-In-Time Tagging and the Web Analytics Maturity Model (WAMM), recipient of the Web Analytics Association Leadership and Technical Excellence Recognition and frequent speaker at the eMetrics Marketing Optimization Summit. Stéphane is also a lecturer and instructor for the Award of Achievement in Web Analytics at the University of British Columbia. Involved in various professional and education local events, Stéphane is a member of the International Institute of Business Analysis and on the board of directors and treasurer of the Web Analytics Association.

Kelly Kubrick, President and Founder of Online Authority

Kelly Kubrick is an experienced consultant who specializes in Internet performance measurement. Kelly’s expertise stems from her years with Time Inc, Time Warner’s publishing division in New York. As Director of eCommerce Development, she oversaw the planning and launch of websites for brands such as TIME, Sports Illustrated, People and Fortune and served on joint Time Inc.–America Online (AOL), marketing, online customer service and email corporate task forces. Kelly comes armed with an MBA from NYU, is a member of the Web Analytics Association and serves on the Audit team of the WAA Course Enhancement Sub-Committee for the Award of Achievement in Web Analytics.

June Li, Managing Director, ClickInsight

June Li, Managing Director, ClickInsight and WAA Base Camp InstructorJune helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Sionne Roberts, General Manager, Visability

Sionne Roberts, Associate Director Media Solutions, BellA “results-focused” marketing strategist, Sionne Roberts has cost-effectively maximized revenue streams for Canadian, US and UK-based organizations during an extensive online career that began way back when Netscape was the browser of choice. Sionne currently manages the newly-established Marketing Optimization division within IT World Canada a subsidiary of the global technology media organization IDG Group.

Mike Sukmanowsky, Manager, Digital Analytics, Rogers Media

Mike Sukmanowsky, Analytics and Insight Specialist, Rogers MediaMike Sukmanowsky is the Manager, Digital Analytics at Rogers Digital Media in Toronto, Ontario, Canada. In this position, Mike heads up the central decision support group for a portfolio of over 100 web sites in publishing, broadcasting as well as sports and entertainment. In addition to web analytics, Mike and his team provide centralized reporting, analysis and insight on data from sales, finance, marketing and operations systems. Mike is also the author of the Web Analytics and Optimization blog, where you’ll find a wealth of information and methods for analytics based online optimization efforts.

Jacques Warren, WAO Marketing inc.

Jacques Warren, WAO Marketing inc.

Jacques Warren has been working in online marketing for the last twelve years. He started getting involved full-time in Web Analytics six years ago. He has worked with over 70 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in The Big Integration.

Source: eMetrics Canada Advisory Board

Expo Hall Hours

April 7th 5:00pm – 7:30pm
April 8th 8:00am – 7:30pm
April 9th 8:00am – 4:00pm

SMX Toronto

SMX Search Analytics Co-located with eMetrics Toronto
April 8-9, 2010

2010 Sponsors


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results


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AT Internet Unilytics University of British Columbia University of California | Irvine


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