Mar 18-21, 2013
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Nov 4.-5, 2013

Landing Page and Conversion Optimization
April 7th, 2010 – Toronto

Registration Form

Tim Ash, SiteTuners.comChanges in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

Landing Page OptimizationTim Ash is a highly-regarded speaker at Internet marketing conferences throughout North America. Tim is a contributing columnist to several industry publications. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008). A copy of Tim’s book is included with registration.

Date: April 7, 2010
Instructor: Tim Ash, president and CEO, and author of Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions
Workshop Schedule: 1:30 to 5:00 pm
Venue: Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario
Single Day Price: Regular Price: $395
Promotions and Discounts: Team discount: Each additional team member receives $50 off.
WAA members receive 15% discount.

All participants will receive a copy of Tim Ash’s book Landing Page Optimization: the Definitive Guide to Testing & Tuning for Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:

  • CMO's and Marketing Directors
  • Online Marketers, SEM/SEO campaign managers
  • Online media buyers
  • Webmasters & web designers

What You Will Learn:

  • How to define mission-critical parts of your website
  • Segmenting your online audience
  • Defining and measuring the appropriate conversion action
  • Modeling the financial benefit of landing page testing
  • Understanding the psychology of your audience
  • How to select the proper traffic sources for your test
  • Critical steps in the visitor's decision process
  • Uncovering problems with your landing page
  • Deciding what page elements to test
  • Picking the right testing method
  • Properly analyzing your test results
  • Avoiding common testing pitfalls

Join fellow marketers and technology executives from 5:00 to 7:30 pm at a captivating panel discussion sponsored by the Web Analytics Association, followed by an elbow rub reception. Network with eMetrics attendees and the local GTA marketing and analytics communities. Free to workshop and eMetrics registrants.

Registration Form

Expo Hall Hours

April 7th 5:00pm – 7:30pm
April 8th 8:00am – 7:30pm
April 9th 8:00am – 4:00pm

SMX Toronto

SMX Search Analytics Co-located with eMetrics Toronto
April 8-9, 2010

2010 Sponsors


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results


iPerceptions onResearch


AT Internet Unilytics University of British Columbia University of California | Irvine


Unica Syncapse Web Analytics Demystified Coremetrics


Observe Point

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