Unica Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium software suite uniquely enables marketers to analyze and act on customer cross-channel behaviour easily and efficiently. Unica's enterprise-level web analytics solution, Affinium NetInsight, offers the industry's most user-friendly, intuitive graphical reporting, and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness.
Focused exclusively on the needs of marketers, Unica delivers solutions that streamline the entire marketing process from analysis and planning to project management, execution and measurement. Offered on premise or on demand, Unica's solutions deliver web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Today, more than 600 companies worldwide depend on Unica for their enterprise marketing management solutions.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK.