Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Toronto 2010 Tracks

Thursday, April 8

E-marketing and Technology Management [ETM]

This track is designed to help executives in marketing, ecommerce, digital marketing and technology elevate the business value realized from investment in online marketing analytics. Presenting companies include: Cisco, Ipsos Reid, Microsoft, HP, Harlequinn, IBM, NHL, and more:

  • Leveraging Customer Data for the Customer Instead of About the Customer
  • Get up to speed on the digital marketing pulse
  • Organizing for Analytics
  • Global Strategies for E-marketers: Search, Email and Analytics
  • Managing a Metrics-Driven Web Team
  • Sharing Insights Across the Organization
  • Predictive Analytics and Digital Marketing

Track Moderators:
June Li, ClickInsight
Alex Langshur, Web Analytics Association President and CEO PublicInsite

Thursday, April 8

Conversion Optimization [CO]

Online marketing analytics leaders take us to the next level of site analytics by delivering case studies and sharing hands on experience of advanced programs intended to uncover visitor intent, improve customer satisfaction, increase brand value and ultimately increase conversions. Featuring leading organizations who are winning by breaking new ground such as, Land’s End, Primedia, AMA-Boston Chapter, BC Automobile Association and W3i:

  • Where Optimization Should Start and Measuring its Effectiveness
  • Mistakes made Analyzing the Web
  • Seven Deadly Sins of Landing Page Design
  • How to use Multi-variate Testing (MVT)
  • Three-part Conversion Optimization Power Series:
    • Acquiring and Converting Members and Supporters
    • Sins and Wins of in-house Conversion Optimization
    • Conversion Optimization with Lift, Volume and $$$

Track Moderators: Stephane Hamel and Mike Sukmanowsky

Friday, April 9

Acquisition Optimization [AO]

Track Moderator: TBD

The measures and optimization behind acquisition have moved beyond analysis of traffic driving tactics to strategic, integrated programs with specific marketing, communications and business goals. This track is aimed at marketers responsible for increasing the value of their company’s (or their customers’) acquisition campaigns and programs:

  • Built to Click – Keys to building a powerful acquisition based campaign that converts to the behaviour you want
  • How to quantify the impact of Word-of-Mouth
  • How to decipher the attribution puzzle – Determining which campaign or initative gets credit for the conversion?
  • Measuring and optimizing partner channels and relationships

Track Moderators: June Li and Kelly Kubrick

Friday, April 9

Emerging Media, Metrics & Technology - Analytics on the Edge [EMMT]

This track showcases companies, non-profits and government agencies, who are engaging new media techniques and tools to communicate, create awareness, measure influence, attract an audience and acquire customers using the latest advancements in new platforms, media and technology:

  • Measuring Awareness and Influence
  • Mobile Marketing, Apps and Analytics
  • Using Video as a Marketing Tool
  • Optimizing Social Media Marketing
  • Measuring Behavioural Differences by Acquisition Channel

Track Moderators: Patrick Glinski and Sionne Roberts

Expo Hall Hours

April 7th 5:00pm – 7:30pm
April 8th 8:00am – 7:30pm
April 9th 8:00am – 4:00pm

SMX Toronto

SMX Search Analytics Co-located with eMetrics Toronto
April 8-9, 2010

2010 Sponsors


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results


iPerceptions onResearch


AT Internet Unilytics University of British Columbia University of California | Irvine


Unica Syncapse Web Analytics Demystified Coremetrics


Observe Point

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