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DAA Base Camp Workshop
Toronto, Monday, April 23, 2012

Introduction to Web Analytics 101 - full day

Registration Form

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Toronto Workshop Program: April 23, 2012
Introduction to Web Analytics 101 - full day
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Regular Price: $900
Onsite Price: $1,000 )
Promotions and Discounts: DAA Members save 20%
Venue: Metro Toronto Convention Centre
222 Bremner Boulevard
Toronto, Ontario M5V 2W6

What Will You Learn?

Introduction to Web Analytics 101 - full day

June Li, Founder and Managing Director, ClickInsight

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis
Registration Form

Digital Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

Download the eMetrics Marketing Optimization Summit Toronto 2011 Guide

Co-Located with eMetrics:

SMX Search Analytics
March 2013

Predictive Analytics World
March 20-21, 2013

Internet Marketing Conference
March 20-21, 2013

Lifetime Association Sponsor

Digital Analytics Association



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