Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Agenda at a Glance

Washington DC 2009

eMetrics Marketing Optimization Summit
Sessions, Workshops and Networking Events


Sunday, October 18 - Workshop

9:00 - 4:30 WAA Base Camp: A Web Analytics Foundation - full day
Sponsored by:

Room: Hickory
1:00 - ??? eMetrics Kite Flying Frenzy

Monday, October 19 - Workshops

9:00 - 4:30 WAA Base Camp: Applying Web Analytics - full day
Sponsored by:

Room: Hickory
9:00 - 4:30 Google Analytics Training
Room: Chestnut
9:00 - 4:30 Putting Predictive Analytics to Work
Room: Poplar
9:00 - 4:30 Hands-On Predictive Analytics
Room: Walnut B
4:30 - 6:00 Web Analytics Association Community Meeting & Panel Discussion
Room: Magnolia
6:00 - 7:30 Web Analytics Association Reception (WAA Members Only)
Room: Pan Am Foyer

Tuesday, October 20

8:00 - 9:00 Registration - Upper Foyer
Breakfast - Lower Foyer / Exhibit Hall
9:00 - 9:45 Keynote 1:
Translating Web Intelligence into Business Value
Jim Sterne - Target Marketing
Room: Plaza B&C
9:45 - 10:15
Diamond Sponsor Presentation
Room: Plaza B&C
10:15 - 10:30
Platinum Sponsor Presentation
Room: Plaza B&C
10:30 - 11:00 Break / Exhibits open - Exhibit Hall Hours: 10:30 - 7:30pm
Lower Foyer / Exhibit Hall
Multi Channel Metrics Track
Room: Terrace
From the Customer Side Track
Room: Plaza A
Search Analytics Track
Room: Plaza B&C
11:00 - 11:50 Tips & Techniques to Mining
Multi-Channel Data

Ned Kumar, FedEx
Consumer Experience Metrics at Motorola - One Touchpoint at a Time
Matt Greenberger, Motorola
Optimizing Online Search for Offline Sales
Caroline Bradley, Prime Outlets
11:50 - 1:00 Birds of a Feather Lunch
Room: Arbors, Aspen, and Juniper
1:00 - 1:50 Keynote 2:
Leveraging Customer Data for the Customer Instead of About the Customer
Theresa Kushner - Cisco
Room: Plaza B&C
1:50 - 2:00
Gold Sponsor Presentation
Room: Plaza B&C
2:00 - 2:30 Vendor Line-Up
Room: Plaza B&C
2:30 - 3:00
Google Gold Sponsor Presentation
Room: Plaza B&C
3:00 - 3:30 Exhibits / Break
Lower Foyer / Exhibit Hall
eMetrics Lab A
Room: Plaza B&C
eMetrics Lab B
Room: Plaza A
eMetrics Lab C
Room: Terrace
3:30 - 4:20 Footsmart / Coremetrics / Dotomi Hitwise Lab
• Rochelle Sanchirico, Washington Post Digital
• Anita Gandhi, Experian Hitwise
WebTrends Lab
• Paul A. Barrett, Teradata
• Christian Howes, Webtrends
Multi Channel Metrics Track
Room: Terrace
From the Customer Side Track
Room: Plaza A
Search Analytics Track
Room: Plaza B&C
4:25 - 5:15 Shifting Ad Dollars - an Attribution Model Case Study
Mark D. Walker, Reliant Energy
Integrating What Kohler Customers Say and What They Do
Russ Rueden, Kohler
Measuring Search in a Non-Ecommerce Environment
• Susan Fariss, American Chemical Society
• Slava Sambu, Vance Publishing
5:20 - 6:00 TV's impact on Online & Vice-Versa
Matt Cardwell, Quicken Loans
Man(agement) vs. Wild
Heading the Call of the Free Range Customer

• Laura Lee Dooley, World Resources Institute
• Danielle Brigida, National Wildlife Federation
Online Metrics & Search Insights from HP
Sibel Satiroglu, Hewlett Packard
6:00 - 7:30 eMetrics Reception
Lower Foyer / Exhibit Hall

Wednesday, October 21

8:00 - 8:55 Registration - Upper Foyer
Breakfast - Lower Foyer / Exhibit Hall
Bonus Eye-Opener Talk 1
Why Your Landing Pages are Sucking Money out of your Wallet
Tim Ash, SiteTuners.com
Room: Plaza B&C
Bonus Eye-Opener Talk 2
New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy
Mike Grehan, VP, Global Content Director, Incisive Media
Room: Plaza A
9:00 - 9:50 Keynote 3:
Chasing the Edge of Digital Metrics at NBC Universal
• Blandon Casenave - NBC Universal
• Chris Johannessen - NBCU MediaWorks
Room: Plaza B&C
9:50 - 10:20
Diamond Sponsor Presentation
Room: Plaza B&C
10:20 - 10:30
iPerceptions Gold Sponsor Presentation
Room: Plaza B&C
10:30 - 11:10 Break/Exhibits open - Exhibit Hall Hours: 10:30 - 6:00pm
Lower Foyer / Exhibit Hall
Government, Non-Profit
& Association Track
Room: Plaza A
Ecommerce Track
Room: Plaza B&C
Data Delving Track
Room: Terrace
11:10- 12:00 Tapping the Potential of Web Analytics for Public Sector and Non-Profit Sites – The Search for ROI, a WAA Report
• Phil Kemelor, Semphonic
• Javaun Moradi, NPR
• Ann Poritzky, NIH
The Business Value of Web 2.0 Data in an Enterprise Data Warehouse
Dan Oing, PayPal
How to Use Multivariate Testing to Discover What Works (and What Doesn't!)
Paul Terry, Primedia, Inc.
12:00 - 1:00 Birds of a Feather Lunch
Room: Arbors, Aspen, and Juniper
1:00 - 1:50 Marketing Metrics Maturity - Panel
• Bill Gassman, Gartner Research
• Stéphane Hamel, immeria
• John Lovett, Forrester Research
• Laura Patterson, VisionEdge Marketing
Room: Plaza B&C
AND
WebTrends Lab: Resource Planning for a Social Media Program
Justin Kistner, Webtrends
Room: Plaza A
1:50 - 2:00
Gold Sponsor Presentation
Room: Plaza B&C
Government, Non-Profit
& Association Track
Room: Plaza A
Ecommerce Track
Room: Plaza B&C
Data Delving Track
Room: Terrace
2:10 - 3:00 Non-Profit Gets Down to Business
• Heidi Hess, Children’s Def. Fund
• Amy Cybyske, Union Privilege
• Enrique Gonzales, AARP
• Robin Steffek, RedEngine Digital (moderator)
20,000 Home Pages - Multivariate Testing is Not Just for Landing Pages Anymore
John Peebles, Avis Budget Group
Event Driven Architecture Drives Sallie Mae
Eric Bruner, Sallie Mae
3:00 - 3:20 Break/Exhibits - Exhibit Hall closes
Lower Foyer / Exhibit Hall
eMetrics Clinic 1
Room: Plaza B&C
eMetrics Clinic 2
Room: Plaza A
eMetrics Clinic 3
Room: Terrace
3:20 - 4:10
The Business of "Doing" Digital Analytics Clinic
Eric T. Peterson, Web Analytics Demystified
Optimizing the Non-Ecommerce Website
• Alex Langshur, PublicInsite
• Vicky Brock, Highland Business Research
Conversion Clinic
Bryan Eisenberg, Professional Speaker and Bestselling Author
Government, Non-Profit
& Association Track
Room: Plaza A
Ecommerce Track
Room: Plaza B&C
Data Delving Track
Room: Terrace
4:15 - 5:00 Building a Federal Agency Web Analytics Program: Federal Agency Web Analytics: The Transition from IT to Communications
Sue Feldman, National Cancer Institute
Measuring the Power of the Contact Center
Faramarz Farhoodi, MotoSport
Tell Me Something I Don’t Know: Data Discovery
Neil Mason, Foviance
5:00 - 5:50 Keynote 4:
Business Optimization - A Study in Change Management at Allstate
Lizzie Schreier - Allstate Insurance
Room: Plaza B&C
5:50 - 6:00
Gold Sponsor Presentation
Room: Plaza B&C
6:00 - 7:30 Sponsored by:


Web Analytics Wednesday
"Eric Peterson's All-Star Panel of Really Smart Measurement Folk"
Room: Terrace

Thursday, October 22

8:00 - 9:00 Registration - Upper Foyer
Breakfast - Lower Foyer
9:00 - 9:50 Every Click is a Lead - Panel
Ellis Booker, BtoB and BtoB’s Media Business (Moderator)
Chris DeMaio, Verizon Wireless
Cleve A. Bellar, LexisNexis Risk Solutions
Linda Hetcher, Avaya
Room: Plaza B&C
9:50 - 10:00 Passport Prize Winners Announced
Room: Plaza B&C
Marketing Management Track
Room: Terrace
Business to Business Track
Room: Plaza A
Emergent Media Track
Room: Plaza B&C
10:05 - 10:55 Leveraging Analytics Globally as a Key Strategic Business Driver at Dell
• Ed Wu, Dell
• Gautam Madiman, Dell
Measuring and Managing Analytics Globally: A Look Inside IBM's Global Web Analytics Practices
Kimberly Stegner, Global ibm.com Web Analytics
Tracking Social Traffic
Scott Calise, MTV Networks
10:55 - 11:15 Break
Lower Foyer
Marketing Management Track
Room: Terrace
Business to Business Track
Room: Plaza A
Emergent Media Track
Room: Plaza B&C
11:15 - 12:10 Marketing Accountability - Merging Metrics for Business
Dr. Satyam Priyadarshy, Network Solutions
Web Analytics for Non-Marketers: Extending Data's Reach and Impact
Angie Brown, Elsevier Publishing
Audio & Video Metrics from Three Sides
• Darren Mauro, NPR
• Breanna Wigle, Military Advantage
12:10 - 1:10 Birds of a Feather Lunch
Room: Arbors & Lower Foyer
Marketing Management Track
Room: Terrace
Business to Business Track
Room: Plaza A
Emergent Media Track
Room: Plaza B&C
1:10 - 2:00 Managing the Metrics at Expedia
Joe Megibow, Expedia
Creating a Positive Gestalt in a New Media World
• Christine Campbell, Booz Allen Hamilton
• Jessica Mays, Booz Allen Hamilton
Going Mobile
Greg Dowling, Nokia
2:05 - 2:55 Data Driven Organization Panel
• Shubhra Srivastava, Nokia
• Patrick Fitzgerald, Sirius XM
• Matt Crenshaw, HowStuffWorks.com
Small B2B Team? Measure Big
Erica St. Angel, Sonic Foundry
The Great Cookie Debate
or
Your Personally Identifiable Information or Your Life!

• Bob Page, Yahoo! Analytics
• John McKean, Center for Information Based Competition
• Aleecia McDonald, Carnegie Mellon University
3:00 - 3:30 A Few Sterne Words
Room: Plaza B&C

Friday, October 23 - Workshops

9:00 - 4:30 Pimp Your Reports
Room: Chestnut
9:00 - 4:30 Landing Page Testing
Room: Hickory