Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Landing Page Testing Crash Course

Tim Ash
Tim Ash

Washington DC

Friday, October 23

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.

This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

All participants will receive an autographed copy of Tim Ash's bestselling book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. Participant landing pages will be reviewed and critiqued live.





Who should attend?

This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.

  • CMOs
  • Marketing directors
  • SEM/SEO campaign managers
  • Online media buyers
  • Webmasters & web designers



Benefits/What will I Learn?

  • How to define mission-critical parts of your website
  • Segmenting your online audience
  • Defining and measuring the appropriate conversion action
  • Modeling the financial benefit of landing page testing
  • Understanding the psychology of your audience
  • How to select the proper traffic sources for your test
  • Critical steps in the visitor's decision process
  • Uncovering problems with your landing page
  • Deciding what page elements to test
  • Picking the right testing method
  • Properly analyzing your test results
  • Avoiding common testing pitfalls
  • Gathering the required team and resources
  • Setting up and running your test



Schedule:

Room: Hickory
Workshop starts at 9.00am
Morning Coffee Break at 10.30am
Lunch provided at 12.30
Afternoon Coffee Break at 2.30pm
End of the Workshop: 4.30pm




Workshop Instructor

Tim Ash, President & CEO, SiteTuners.com

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and 2nd-generation software tools to improve conversion rates. SiteTuners’ unique AttentionWizard.com visual attention simulation software tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues.

He is a highly-regarded speaker at Internet marketing conferences. Tim is a contributing columnist to several industry publications. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com.

Expo Hall Hours
Tue. 8.00am - 7.30pm
Wed. 8.00am- 3.30pm

Lifetime

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2009 SPONSORS

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