Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Schedule at a Glance:
eMetrics Marketing Optimization Summit

Washington DC, October 3-7, 2010


Sunday, October 3 - Workshop

9:00-4:30 WAA Base Camp: Introduction to Web Analytics 101 - full day
WAA Base Camp: Applying Web Analytics 102 - full day

Monday, October 4

8:00-9:00 Registration & Breakfast
9:00-9:45 Keynote
Social Media-Time to Rethink Your Marketing Metrics
• Jim Sterne, Founder, eMetrics Marketing Optimization Summit
9:45-10:15
Diamond Sponsor Presentation
Managing Forward: Moving from Measuring the Past to Managing the Future
10:15-10:30
Platinum Sponsor Presentation
The Online Marketing Suite: Why You Should Care and How It Will
Solve Your Challenges Today… and Tomorrow
10:30 - 11:00 Break / Exhibits Open
  Web Analytics Fundamentals
Moderator: Judith Pascual
Social Media Metrics
Moderator: Andrew Janis
Government & Non-Ecommerce
Moderator: Alex Langhsur
11:00-11:50 Getting Started with Web Analytics
• Vicky Brock, Highland Business Research
Social Media Metrics Framework Faceoff
• Shonali Burke, Shonali Burke Consulting
• Seth Duncan, Context Analytics
• John Lovett, Web Analytics Demystified
Using Analytics to Inform Policy Decisions
• Alex Langshur, PublicInsite
11:50-1:00 Lunch
1:00-1:50 Keynote
Managing Marketing Metrics at Expedia
• Joe Megibow, Expedia
1:50-2:00

Gold Sponsor Presentation
Bring the Voice of the Customer to the Decision-Making Table
2:00-3:00 Vendor Line-Up
The fastest way to find out who YOU need to see in the exhibit hall.
3:00-3:30 Break / Exhibits Open
3:30-4:20 eMetrics Marketing Labs
Lab A
Foresee Results
Foresee
Lab B
iPerceptions
iPerceptions
Lab C
Tealeaf
tealeaf
Lab D
CRM Metrix
crmmetrix
Lab E
WebTrends
WebTrends
4:25-6:15 Web Analytics Fundamentals
Moderator: Judith Pascual
Social Media Metrics
Moderator: Andrew Janis
Government & Non-Ecommerce
Moderator: Alex Langhsur
4:25-5:15 Competing on Analytics: It's a Journey
• Michelle Rutan, National Instruments.
Measuring the Value of Social Media
• Gary Platte, Michigan Economic Development Corporation
Web Effectiveness Scorecard
• Dan Drury, Bowen Craggs & Co.
5:15-5:30 Break / Exhibits Open
5:30-6:15 Making the Most of Marketing Dashboards
• Bill Bruno, Stratigent
• Joseph Stanhope, Forrester
• Scott Hagen, Target.com
Assessing Online Community Management
• Anna O'Brien, Citibank
• Jamie Pappas, EMC Corp
Using Behavioral Intent to Improve Your Online Marketing
• Ross Jenkins, Rapp Worldwide
6:15-7:30 eMetrics Reception in Exhibit Hall
9:00-12:00

Platinum Sponsor
Maxymiser

Silver Sponsor
Maxymiser

Tuesday, October 5

8:00-9:00 Registration & Breakfast
9:00-9:50 Keynote
Managing Marketing Metrics at Salesforce.com
• Adam Greco, Salesforce.com
9:50-10:00 Gold Sponsor Presentation
Google Analytics
What's new with Search Funnels?
10:00-10:10 Gold Sponsor Presentation
ensighten
Join the Tagolution
10:10-10:20 Gold Sponsor Presentation
unica
First steps on a long journey: Approaching
Digital Maturity - Creating a standard framework
10:20-11:10 Break / Exhibits Open
  Web Analytics Advanced
Moderator: Brooks Bell
Deep Data Diving
Moderator: John Lovett
Government & Non-Ecommerce
Moderator: Alex Langhsur
11:10-12:00 Marketing Metrics: The Publisher's Perspective
• Michele Hinojosa, Kelley Blue Book
Tell Me Something I Don't Know: Data Discovery
• Neil Mason, Foviance
Mission Critical Website Case Study Slam
• Anil Batra,POP
• Robin Steffek, RedEngine Digital
eMetrics Marketing Labs
Lab B • iPerceptions
iPerceptions
Lab C • Tealeaf
tealeaf
12:00-1:00 Lunch
1:00-2:00 Keynote
The Big Picture of Marketing Metrics
• Pat LaPointe, MarketingNPV
• Michael Dunn, Prophet
• Jim Sterne, Target Marketing (Moderator)
2:00-2:50 Speed Networking
2:50-3:10 Break / Exhibits Open
3:10-4:50 Web Analytics Advanced
Moderator: Brooks Bell
Deep Data Diving
Moderator: John Lovett
Government & Non-Ecommerce
Moderator: Alex Langhsur
3:10-4:00 Small Team? Measure Big: How Lead Gen and Social Media Boost Marketing's Influence on Sales
• Erica St. Angel, Sonic Foundry
Getting Serious About Segmentation
• Peder Enhorning Unilytics
• Hila Strong, MySpace Inc.
Measuring and Optimizing Lofty Goals
• Michael Edson, Smithsonian Institution
eMetrics Marketing Labs
Lab A • Foresee Results
Foresee
Lab D • CRM Metrix
crmmetrix
4:05-4:50 Web Analytics Advanced
Moderator: Brooks Bell
Deep Data Diving
Moderator: John Lovett
Government & Non-Ecommerce
Moderator: Alex Langhsur
Measuring Your Organization's Web Analytics Maturity
• Stéphane Hamel, Immeria
Deep Integration: Conversion and Revenue Optimization
• Senthil Mohan, AOL
The New OMB Policies: a Taste of Government Regulations to Come?
• Susan Fariss, American Chemical Society
• Ann Poritzky, NIH
• Erica Newland, Center for Democracy & Technology
• Alison Pepper, Interactive Advertising Bureau
eMetrics Marketing Labs
Lab E • WebTrends
WebTrends
4:50-5:10 Break
5:10-6:00 Keynote
Managing Marketing Metrics at eBay
• Bob Page, eBay
6:00-7:30
Web Analytics Wednesday

Wednesday, October 6

8:00-9:00 Registration & Breakfast
9:00-9:10 Morning Opening
9:10-10:00 Keynote
Managing Marketing Metrics at Dell
• Carol Gohl, Dell
• Dave Nelson, Dell
• Ed Wu, Dell
10:00-10:15 Passport Prize Winners Announced
10:15-10:30 Break
10:30-12:00 Search Analytics
Moderator: Amanda Watlington
Years of Experience
Moderator: Greg Dowling
Bonus Sessions
Moderators:
Mike Levin & Jim Sterne
10:30-11:10 Search at the Center: Connected Marketing
• Mike Grehan, Incisive Media
Marketing Mix Modeling: How to Make Digital Work for a True ROI
• Steve Tobias, Marketing Management Analytics, a Synovate company
eMetrics Case Studies or
Doctor, Heal Thyself

• Eric Feinberg, Foresee Results
• Caleb Whitmore, Analytics Pros
• David Karel, Bizo
11:15-12:00 Search Engines and Link Analysis - The Metrics That Matter
• Eric Ward, Adgooroo.com
Seeing the Big Picture: Multi-Channel as a Way of Life
• Allen Crane, Research and Analytics, USAA
WAA Member Meeting
12:00-1:00 Lunch / WAA Member Meeting
  Search Analytics
Moderator: Amanda Watlington
Years of Experience
Moderator: Greg Dowling
WAA Member Meeting Continued
1:00-1:50 All Your Searching Questions Answered
• Barbara C. Coll, Webmama.com Inc.
Web Data - It's Not Just for Breakfast Anymore
• Ned Kumar, FedEx Services
 
1:50-2:10 Break
  Marketing Optimization Clinics
Moderator: TBD
Marketing Optimization Clinics
Moderator: TBD
Marketing Optimization Clinics
Moderator: TBD
2:10-3:00 Does It Blend? Automating an Excel Mash Up and Delivery Process
• Joshua Katinger, Accession Media
KPI Clinic, The Doctors Are In
• June Li, ClickInsight
• Stephan Hamel, immeria
• Angie Brown, Elsevier Publishing
10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns
• Mark Ryan, Extractable
3:00-3:50 Keynote
Managing Marketing Metrics at IBM
• Margaret Escobar, ibm.com
• Christine Esannason, ibm.com
• Leslie Reiser, ibm.com
3:50-4:05 A Few Sterne Words - Jim Wraps it All Up

Thursday, October 7 - Workshops

9:00-4:30 Google Analytics Training, Day One
• Caleb Whitmore, Analytics Pros
9:00-4:30 Roadmap to Online Analytics Success
• Stéphane Hamel, Immeria
9:00-4:30 Pimp Your Reports
• Jennifer Veesenmeyer, Stratigent

Friday, October 8 - Workshops

9:00-4:30 Google Analytics Training, Day Two
• Caleb Whitmore, Analytics Pros