Marketing Optimization Clinics
Washington DC, October 3-7, 2010
Strategy and theory are critical, but there's nothing like getting tactical and practical to get the job done. These Clinics are a ground-level view of making the most with your data. Whether you are choosing goals, wrestling with data or redesigning your whole website, our Clinicians are on hand to get specific and help you with your individual situation. Some require homework and some are come-as-you-are but all of them are taught by people who have been there, done that and know how to help others.
Wednesday, October 6 • 2:10pm – 3:00pm • Marketing Optimization Clinics 1
Does It Blend? Automating an Excel Mash Up and Delivery Process
Joshua Katinger, President, Accession Media
One of the biggest challenges today for the business analytics practitioner is disparate data sources, and report delivery. Outside of large, complicated, and expensive business intelligence systems, most practitioners are stuck with cutting and pasting data from multiple sources into one or multiple (in the case of agencies) Excel documents, and then emailing those reports out to a list of stakeholders. In this session Josh shows internal analytics managers or agencies how to merge Google Analytics data, Google Adwords data, and natural search rankings and automate the regular delivery of those reports using Shufflepoint.
Wednesday, October 6 • 2:10pm – 3:00pm • Marketing Optimization Clinics 2
KPI Clinic, The Doctors Are In
There's much talk about KPIs and how they need be relevant to business outcomes, be few in number and drive action. But many people struggle putting the strategy into practice. Submit your KPI's and your strategy problems and let the Doctors diagnose your situation. Three leading marketing metrics experts will discuss what makes a good KPI and then offer advice, guidance and recommendations. Your KPI's will be on the examining table if you submit them in advance (by September 5) to .
Wednesday, October 6 • 2:10pm – 3:00pm • Marketing Optimization Clinics 3
10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns
Mark Ryan, VP of Client Services, and COO, Extractable
This session reveals how organizations are using web analytics and digital research tools to significantly improve in-site conversion using quick redesigns. Recent changes to the sites of SanDisk, Charles Schwab, and TRUSTe illustrate effective techniques for advancing information architecture, wireframes, graphic design, landing page strategies, content development, and integration with social media networks. Using KPIs and supporting analytics to inform each deliverable, this session will reveal how these techniques have driven double- and triple-digit growth in conversion goals such as lead generation, ecommerce, and visitor loyalty.
Lifetime Association Partner
Mon. 8.00am - 7.30pm
Tue. 8.00am- 4:00pm